- System1's Latest Ad Testing Tool Measures Emotional Responses To Digital Pitches
Mediapsssst, Richard Whitman - Wednesday, May 24, 2023
System1 worked with Pinterest on a multi-market test using creative from glob ...
- Audio Listening Habits And How Marketers Can Capitalize On Summer
Performance Marketing Insider, Laurie Sullivan - Thursday, May 25, 2023
Research and analytics platform Veritonic found that 78% of people in ...
- Tool Serves Ads Only After Readers Have Consumed Content, Firm Says
Publishers Daily, Ray Schultz - Wednesday, May 24, 2023
New platform from Wunderkind provides a more 'empathetic' advertising experience, the compa ...
- March Marked 9th Straight Month Of Ad-Market Spend Decline, Tinuiti Reports
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 24, 2023
February ad spend was down 8.04% year-over-year, according to Tinuiti's report. Mag ...
- Google To Work With Europe On 'AI Pact'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 24, 2023
Alphabet CEO Sundar Pichai committed to an "AI Pact" in a meeti ...
- Queen Appointed VP Of AAF's Mosaic Center
People on the Move, Steve McClellan - Tuesday, May 23, 2023
Candace Queen has joined the American Advertising Federation as vice president of t ...
- Mediaocean, Epsilon Partner To Help Advertisers Reach Audience Segments
Publishers Daily, Ray Schultz - Tuesday, May 23, 2023
The arrangement is built on Epsilon's data on 250 million U.S. consum ...
- Cost Of Advertising Fell in Q1, While Website Visitors Rose, Study Says
Publishers Daily, Ray Schultz - Tuesday, May 23, 2023
Conversions fell early in the first quarter, but are now trending upwar ...
- Adobe Adds Generative AI To Photoshop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 23, 2023
Generative AI will become one of the most important features for creati ...
- Inscape Expands Linear TV 'Commercial Feed' To Include Streaming
Television News Daily, Wayne Friedman - Wednesday, May 24, 2023
Inscape is launching an "enhanced and expanded" ad-measurement service called Commercial Fee ...
- Telly The TV Set Company: Watch This TV Ad Space - Because You Have To
TV Watch, Wayne Friedman - Wednesday, May 24, 2023
Telly is now prepared to give away 500,000 free TVs. How a ...
- Spotify Eyes AI For Ads Using Popular Hosts' Voices
Digital News Daily, Karlene Lukovitz - Tuesday, May 23, 2023
Spotify podcast host Bill Simmons noted that AI could be used ...
- Deconstructing A Predatory Marketplace
Media Insider, Gord Hotchkiss - Tuesday, May 23, 2023
Perhaps one of the winners in the fraudulent ecosystem that spawned predato ...
- Rivals Google, Microsoft Expand On Role Of Generative AI At Events
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 23, 2023
Bing now supports "search grounding" and has become the default search engi ...
- Google Enters Next Phase Of Advertising Through Automation, Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 23, 2023
Automatically generated custom ads being tested in Search and Shopping will ro ...
- Screenvision Gains Ad Volume: Calls In-Theater Ads Increasingly 'Relevant,' 'Vital'
Television News Daily, Wayne Friedman - Tuesday, May 23, 2023
"We are more relevant and vital than ever as a platform," sa ...
- U.S. TV Station Syndication Outlook: Cheaper Shows To Come Amid Rising CTV?
TV Watch, Wayne Friedman - Tuesday, May 23, 2023
What is the outlook for the U.S. syndication business in this massi ...
- CMOs To Decrease Investments In Paid Search: Gartner Study
Data & Programmatic Insider, Laurie Sullivan - Monday, May 22, 2023
Marketing budgets compose 9.1% of total company revenue this year -- sti ...
- Telly, Offering Free Smart TVs For Data, Always-On Ads, Draws 100K Users In 36 Hours
Digital News Daily, Karlene Lukovitz - Monday, May 22, 2023
The venture, launched by Pluto TV's founder and backed by a rost ...
- Emotive.io Acquires Bloom Digital
Email Marketing Daily, Ray Schultz - Monday, May 22, 2023
Bloom Digital, a marketing agency specializing in SMS marketing, email marketing, a ...
- 'Fast X': Modest Results For North America, Strong International Debut
MediaDailyNews, Wayne Friedman - Monday, May 22, 2023
"Fast X" earned $67.5 million at the North American box office th ...
- GroupM Takes Twitter Off Its 'High Risk' List
Mediapsssst, Richard Whitman - Friday, May 19, 2023
The move comes shortly after Linda Yaccarino was named CEO of t ...
- Lights, Camera, The Next Best Action
RTBlog, Joe Mandese - Monday, May 22, 2023
That, not a multitude of currencies -- legacy or new -- ...
- Twitter Sends Microsoft Letter About Unauthorized Data Use
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 19, 2023
Twitter CEO Elon Musk has sent Microsoft CEO Satya Nadella a lett ...
- Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion Rates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 19, 2023
Dynamic Remarketing and Pinterest Import across the Microsoft Audience Network became general ...
- Google WNBA Ad Inspires Fashion, Highlights New Ways To Search
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, May 20, 2023
The campaign for the Woman's National Basketball Association demonstrates how fans c ...
- Former Google, YouTube Execs To Shutter Neeva Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 22, 2023
Sridhar Ramaswamy, former SVP of Ads at Google, and Vivek Raghunathan, form ...
- Meta Expands Lead Ads Features, Tests Promotional Ads Product
Digital News Daily, Colin Kirkland - Thursday, May 18, 2023
The updates include testing of "promotional ads" to make it easier f ...
- Tesla Shareholders Support Musk's Plans To Advertise
Marketing Daily, Tanya Gazdik - Thursday, May 18, 2023
The brand's first stop in its advertising run is an experiential eve ...
- AI-Generated News Sites More Than Double In Two Weeks
MediaDailyNews, Joe Mandese - Friday, May 19, 2023
A new report from NewsGuard now estimates there are 125 such sit ...