• by Fern Siegel , May 2, 2023

The out-of-home ad giant Outfront Media has upped Mark Bonanni to senior vice president of the South region.

Bonanni will have oversight for the region’s 14 market, business operations, sales and government affairs. He has been with the company since 2015, when he joined as sales director in Miami and then promoted to regional salesdirector for the South in 2020.

Previously, Bonanni was a General Manager at Verizon, General Manager at YellowBook, regional sales manager and business development at Hibu.

Clive Punter, Chief Revenue Office at Outfront said Bonanni's “energy, work ethic and people skills combined with his obvious passion for our business are foundations for a successful transition to this new role.”

Outfront's senior regional leadership team includes Phil Stimpson (East), Art Martinez (Midwest), and Michael Wells (West).

The company has one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. It has secured exclusive multi-year contracts with municipalities for transit advertising displays across major cities in the U.S.

Outdoor reported 2022 revenue in February. Reported revenues of $1,772.1 million increased $308.2 million, or 21.1%, for the year December 31, 2022 ,as compared to the same prior-year period.  Organic revenues of $1,761.1 million increased 20.6%. Reported billboard revenues of $1,384.7 million increased 17.1%.

Separately, Fisher Asset Management just acquired a significant number of shares in Outfront Media Inc., per their latest filing with the SEC. This acquisition amounts to 525,325 shares of the out-of-home advertising space leaser’s stock, valued at approximately $8,710,000.