Universal Studios’ “The Super Mario Bros.
Movie” continues to beat the competition, with another $58.2 million in U.S./Canada box office, according to Comscore. But it's not quite enough to scare away other movies.Bros.’ “Evil Dead Rise” -- which debuted this past week -- posted $23.5 million at the box office. Marketing for the horror-genre flick took another big
step for the category, according to Paul Dergarabedian, senior media analyst for Comscore. He credits the movie as “riding a wave of interest with one of the scariest and creepiest trailers in
Warner Bros. had a very modest $6.1 million on national TV spend for all its creative iterations, according to iSpot.tv. The attention score for its
creative was at a 107 index, which means 7% better than the average theatrical TV commercial.
Much of that spend -- $5.3 million -- occurred over the most recent two-week
The last 14 days of its national TV spend focused on sports -- and 173.8 million impressions of its 478 million total was on NBA basketball, regular season and the
playoffs.For “Super Mario” itself, the movie -- now at $434.2 million domestically for its third week of release -- is Universal’s best result for an animated
It is now the third best domestic box-office result overall, behind “Jurassic World” and “E.T. The Extraterrestrial.”
Super Mario Bros. Movie” has pulled in $871.8 million.