January 25, 2023
'Super Mario' Outgames Box-Office Competition
- by Wayne Friedman , April 23, 2023
Universal Studios’ “The Super Mario Bros. Movie” continues to beat the competition, with another $58.2 million in U.S./Canada box office, according to Comscore. But it's not quite enough to scare away other movies.
Bros.’ “Evil Dead Rise” -- which debuted this past week -- posted $23.5 million at the box office. Marketing for the horror-genre flick took another big step for the category, according to Paul Dergarabedian, senior media analyst for Comscore. He credits the movie as “riding a wave of interest with one of the scariest and creepiest trailers in recent memory.”
Warner Bros. had a very modest $6.1 million on national TV spend for all its creative iterations, according to iSpot.tv. The attention score for its creative was at a 107 index, which means 7% better than the average theatrical TV commercial.
Much of that spend -- $5.3 million -- occurred over the most recent two-week period.
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The last 14 days of its national TV spend focused on sports -- and 173.8 million impressions of its 478 million total was on NBA basketball, regular season and the playoffs.
For “Super Mario” itself, the movie -- now at $434.2 million domestically for its third week of release -- is Universal’s best result for an animated movie.
It is now the third best domestic box-office result overall, behind “Jurassic World” and “E.T. The Extraterrestrial.”
Globally, “The Super Mario Bros. Movie” has pulled in $871.8 million.
