AMC says this will be part of its overall upfront advertising-selling process -- which includes linear TV, streaming and digital networks.
This will allow advertisers to extend their reach with consumers -- something that has been slowly declining among all linear TV networks.
The AMC+ platform will include content from AMC Networks, as well as programming from its other services -- Shudder, IFC Films Unlimited and Sundance Now.
AMC did not reveal specific details in terms of consumer pricing or inventory availability on AMC+. Currently, its subscription-only AMC+ option is priced at $8.99/month.
AMC+ had 11.8 million paid subscribers at the end of 2022 -- adding 700,000 subscribers in the fourth quarter -- and estimates that it will reach between 20 million and 25 million subscribers by 2025.
For 2022, streaming revenue was 35% higher to $502 million.
In a separate announcement, AMC is also launching Audience+, an insights and data-targeting platform allowing advertisers to identify and reach viewers across all of its ad-supported distribution platforms. It has been developed with data and analytics firm 605.
AMC Networks joins a growing list of TV networks and other streaming platforms that are adding advertiser options to their subscription-only based CTV platforms. Late last year, Netflix and Disney+ added such alternatives.
In addition, in the wake of its announcement to rebrand HBO Max as just Max, Warner Bros. Discovery plans to launch a free streaming service that is fully ad-supported.