AMC+ Unveils Ad-Supported Option In Time For The Upfront

Joining the growing crowd of streaming platforms, AMC Networks is starting up an ad-supported version of its AMC+ connected TV (CTV) platform.

AMC says this will be part of its overall upfront advertising-selling process -- which includes linear TV, streaming and digital networks.

This will allow advertisers to extend their reach with consumers -- something that has been slowly declining among all linear TV networks.

The AMC+ platform will include content from AMC Networks, as well as programming from its other services -- Shudder, IFC Films Unlimited and Sundance Now.

AMC did not reveal specific details in terms of consumer pricing or inventory availability on AMC+. Currently, its subscription-only AMC+ option is priced at $8.99/month.

AMC+ had 11.8 million paid subscribers at the end of 2022 -- adding 700,000 subscribers in the fourth quarter -- and estimates that it will reach between 20 million and 25 million subscribers by 2025.

For 2022, streaming revenue was 35% higher to $502 million.



In a separate announcement, AMC is also launching Audience+, an insights and data-targeting platform allowing advertisers to identify and reach viewers across all of its ad-supported distribution platforms. It has been developed with data and analytics firm 605.

AMC Networks joins a growing list of TV networks and other streaming platforms that are adding advertiser options to their subscription-only based CTV platforms. Late last year, Netflix and Disney+ added such alternatives.

In addition, in the wake of its announcement to rebrand HBO Max as just Max, Warner Bros. Discovery plans to launch a free streaming service that is fully ad-supported.

1 comment about "AMC+ Unveils Ad-Supported Option In Time For The Upfront".
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  1. Ed Papazian from Media Dynamics Inc, April 17, 2023 at 9:32 a.m.

    Wayne, I wonder how many of those 11 million subs AMC is going to convert into AVOD subs for next year and what level of coverage they are going to guarantee upfront buyers---500,000 homes, perhaps, or, maybe 1 million? I wish them the best but, like Netflix, with its struggling AVOD service, buyers aren't always impressed with tiny audience players---especially if they demand much higher CPMs than the big guys. Then, again, perhaps, one of the many so-called "alternative currencies" will come to the rescue. After all, who cares about audience, anyway?

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