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Lush Slashes Millions Of Ad Dollars Spent On Google

Lush will cut its advertising budget on Google as part of its "tech rebellion." The cosmetics retailer reportedly will reduce the “millions” it spends on Google Ads to protect its bath bomb trademark, cutting its platform investment by a third. The strategy is to redirect the budget to smaller tech organizations and open-source solutions, so it can interact with customers in more “ethically sound” digital spaces.

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