- NCAA's March Madness Near Sellout Levels
Television News Daily, Wayne Friedman - Wednesday, March 8, 2023
Despite an overall slowdown in near-term national TV ad sales, the NC ...
- Can Local TV Advertising Turn The Corner? Direction Unknown
TV Watch, Wayne Friedman - Thursday, March 9, 2023
"Local was strong in January and February," said Rob Weisbord, Sinclair Broadca ...
- YouTube Will Drop Its Overlay Ad Format Next Month
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
The legacy pop-up format is "disruptive for viewers," and has been serv ...
- In-Game Advertising Underused Due To Misperceptions: IAB
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
While measurement still needs work, gaming ads are no longer too costl ...
- CTV Reaches 98% Of U.S. Households, Global Programmatic Ad Spend Tops $3B
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
North American open programmatic CTV ad spend rose 40% in 2H 20 ...
- Dentsu: Japan's Ad Market Surpasses 7T Yen For First Time Since 2007
MediaDailyNews, Joe Mandese - Wednesday, March 8, 2023
Japan's ad economy expanded 4.4%, despite negative factors, including the rebound ...
- YouTube Issues Its Own Cross-Media Measurement Principles, Implies TV-Centric JIC Is A 'Silo'
MediaDailyNews, Joe Mandese - Wednesday, March 8, 2023
YouTube's principles are platform agnostic and inclusive and come just days aft ...
- Performance Vs. Performative, Working Media Vs. Ad Tech
Performance Marketing Insider, Joe Mandese - Wednesday, March 8, 2023
Whatever the specific drivers are, brands seem to all be moving ...
- Mediavine Removes Autoplay And Muted In-Stream Video
Publishers Daily, Ray Schultz - Tuesday, March 7, 2023
Firm was an early proponent of inventory transparency and a follower ...
- Diverse-Owned Media Ad Spend Grew By 80% From 2020 To 2022
Publishers Daily, Ray Schultz - Tuesday, March 7, 2023
In contrast, total ad spending grew by only 9% in the sa ...
- Nielsen's Mazumdar Joins Fox As First Chief Ad Research Officer
Television News Daily, Wayne Friedman - Tuesday, March 7, 2023
As Fox Advertising Sales' first EVP, chief ad research and analytics office ...
- Criteo Acquires Australian Retail Media-Buying Platform Brandcrush
Email Marketing Daily, Ray Schultz - Tuesday, March 7, 2023
Criteo provides retail media solutions including sponsored ads, on-site display, and off-si ...
- Global Ad/Marketing Spend Decelerating, Macroeconomic Challenges Cited
MediaDailyNews, Joe Mandese - Monday, March 6, 2023
Global spending is projected to rise 5.3% to $1.651 trillion this yea ...
- Yelp Explores Advertising For Businesses Without Physical Locations And Off Its Properties
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 7, 2023
Yelp has been working with large language models in search, providing ...
- The Drama Behind Upfront Price And Volume: Make Your Bets Now - Or Later?
TV Watch, Wayne Friedman - Tuesday, March 7, 2023
The downside when you want to lift or increase pricing more th ...
- 'Creed III' Is A Knockout At Box Office With $58.7M Opening Weekend
MediaDailyNews, Wayne Friedman - Monday, March 6, 2023
MGM's "Creed III" over-delivered with a $58.7 million North America debut, accordi ...
- New Tool Helps Publishers Avoid High Block Rates For Direct-Sold Ads, Firm Says
Publishers Daily, Ray Schultz - Sunday, March 5, 2023
DoubleVerify's Authentic Direct provides a direct link to an advertiser's suitability profi ...
- Stamp/s Of Approval
RTBlog, Joe Mandese - Monday, March 6, 2023
Question: If a company gets the JIC's stamp of approval, why wou ...
- Local TV Stations' Retransmission Revenues In Danger Of Sinking: Analyst
Television News Daily, Wayne Friedman - Friday, March 3, 2023
TV stations and other platforms have "less and less quality programming, ...
- Pinterest Tests New Premium Video Ad Format In Search Tab
Digital News Daily, Colin Kirkland - Thursday, March 2, 2023
At its first global ad summit, Pinterest announced its new ad offering ...
- Twitter Urges Judge To Toss Suit Over Ad-Targeting Slip-Up -- For Good
Digital News Daily, Wendy Davis - Thursday, March 2, 2023
Twitter is asking a judge to throw out a lawsuit over allegatio ...
- FTC Fines Therapy App $7.8 Million Over Privacy
PolicyBlog, Wendy Davis - Thursday, March 2, 2023
Online therapy app BetterHelp allegedly shared sensitive information about consumers' mental heal ...
- Subterranean Context: Shoppers Prefer Ads Related To Content, Study Shows
Publishers Daily, Ray Schultz - Thursday, March 2, 2023
They most like ads for products directly mentioned in the article, I ...
- 1-800 Contacts Presses To Resurrect Battle With Warby Parker Over Search Ads
Digital News Daily, Wendy Davis - Wednesday, March 1, 2023
Warby Parker attempted "to free-ride on 1-800's valuable goodwill and to garn ...
- MonetizeMore Acquires Ad-Tech Platform Advanced Ads
Digital News Daily, Colin Kirkland - Wednesday, March 1, 2023
MonetizeMore, an ad-monetization partner for web publishers and app developers, has acquir ...
- Data Clean Rooms - The Promise That Could Power Durable, Privacy-First Measurement
MediaDailyNews, Teodora Scutelnicu - Thursday, March 2, 2023
Will Probabilistic become the new Deterministic? Data clean rooms can create ...
- Former Starcom Investment Chief Kristina Lutz Joins GSTV
MediaDailyNews, Joe Mandese - Thursday, March 2, 2023
Lutz, who was president-investment at Starcom, joins GSTV from a marketing ro ...
- Google Makes Ad-Network Policy Updates
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 1, 2023
Google has updated two ad-network policies. The first, Google Ads malicious ...
- ChatGPT API Enables Speech-To-Text: Attracts Snap, Instacart, Other Integrations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 1, 2023
OpenAI's API for ChatGPT allows businesses to build the technology into ...
- MSG Networks To Launch Streaming Service MSG+
Television News Daily, Wayne Friedman - Thursday, March 2, 2023
MSG Networks will launch MSG+ this summer for $29.99 a month, a ...