- Spectrum Reach And Waymark Offer Generative AI TV Ad Voiceovers
Publishers Daily, Ray Schultz - Thursday, February 23, 2023
SMBs can use the platform to create personalized, DIY video commercials, t ...
- Google Adds Performance Max Features, Automates Campaigns To Work Across All Ad Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 23, 2023
Google will soon roll out four features for Performance Max, from exclusio ...
- Advertisers Invited To Personalize Ads At Scale With Clinch, Samsung Partnership
Digital News Daily, Colin Kirkland - Wednesday, February 22, 2023
The partnership allows advertisers to make creative decisions based on Samsung Ad ...
- Longer Video Ads Are More Effective For Mobile, Study Finds
Digital News Daily, Colin Kirkland - Wednesday, February 22, 2023
Longer video ads have proven more effective than their shorter counterparts, wi ...
- Parsing Privacy: Dual Studies Reveal Consumer Concerns, Reactions To Messaging
Email Insider, Ray Schultz - Thursday, February 23, 2023
Studies by Optimove and Vericast reveal that consumers have concerns about priva ...
- TiVo Estimates Expanding Operating System To 7M Smart TV Sets, Raises Ad Sales Goals
Television News Daily, Wayne Friedman - Wednesday, February 22, 2023
Xperi's TiVo business, which has set its sights on becoming a growi ...
- Bing Limits Chat Sessions As OpenAI CEO Says AI Needs Work
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 21, 2023
Microsoft capped its Bing chat sessions at 50 questions per day a ...
- Basis Technologies Lays Off Employees As It Restructures
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 21, 2023
Basis Technologies, provider of cloud-based workflow automation and business intelligence, has n ...
- Regular-Season College Basketball Sees 7% Increase In Viewing, TV Spend Up 22%
Television News Daily, Wayne Friedman - Tuesday, February 21, 2023
A year ago, over the same period, impressions totaled 14.9 billion, whi ...
- In The Imperfect Upfront Race, Time To Move To Front Of The Pack
TV Watch, Wayne Friedman - Wednesday, February 22, 2023
Even with ever more scarce linear impressions, brand marketers are still focus ...
- White House Tackles 'Algorithmic Discrimination'
Digital News Daily, Wendy Davis - Monday, February 20, 2023
President Joe Biden has directed federal agencies to protect the public fr ...
- Industry Groups Urge FTC To Reject Petition To Regulate Ad Tech
Digital News Daily, Wendy Davis - Monday, February 20, 2023
"The reasonable use of data provides tremendous benefits to consumers, the econom ...
- Advertiser Perceptions Closes 'Significant' Private Equity Deal To Fast-Track Growth
MediaDailyNews, Joe Mandese - Tuesday, February 21, 2023
Ad industry B2B market researcher Advertiser Perceptions said the undisclosed investment wi ...
- Ad Service Startups Will Emerge From Thousands Of Tech Layoffs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 20, 2023
"This is not just a tech bubble that happened overnight," said Mar ...
- 'Ant-Man' Posts $104M Domestic Opening On $24M In Ad Spend
Television News Daily, Wayne Friedman - Monday, February 20, 2023
TV marketing for 'Ant-Man' so far totals an estimated $23.9 million ov ...
- WTF Is 'Nielsen One Ads?'
TV Watch, Joe Mandese - Tuesday, February 21, 2023
If you're confused, you're not alone. But whatever it is, Nielsen sa ...
- Bidstack Makes Another C-Suite Hire From AdColony, Thomas Bullen Becomes CFO
Digital News Daily, Colin Kirkland - Friday, February 17, 2023
Bullen, previously CFO at AdColony, will now oversee and lead the finan ...
- VAB: Sell-Side JIC Is A 'Council,' Not Committee: Sheds More Light On Operational Structure
MediaDailyNews, Joe Mandese - Monday, February 20, 2023
Aside from being a council, not a committee, the VAB's Danielle DeLau ...
- AMC Networks Ad Revenues Sink 12% In Q4
Television News Daily, Wayne Friedman - Friday, February 17, 2023
AMC Networks posted a 20% revenue gain for Q4, with "adjusted operati ...
- Facebook Immune From Suit Over Scam Ads, Company Tells Appeals Court
Digital News Daily, Wendy Davis - Thursday, February 16, 2023
"To the extent plaintiffs were defrauded by advertisers on Facebook, their quarr ...
- When Stars Don't Align: Super Bowl 57 Ads That Missed the Mark
Marketing Daily, Jackie Kolek - Thursday, February 16, 2023
Instead of leaning into her hilarious "Clueless" character Cher, Alicia Silverstone beca ...
- Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising?
Media Insider, Maarten Albarda - Friday, February 17, 2023
Many different brands took the No.1 spot of favorite Super Bowl ad ...
- P&G's Pritchard: It's Not About Media Weight, Tells ANA How To Punch Above It
MediaDailyNews, Joe Mandese - Friday, February 17, 2023
Like any good fighter, the answer is better reach, and Pritchard sa ...
- Twitter Opens Advertising To Allow Cannabis Ads
Performance Marketing Insider, Laurie Sullivan - Friday, February 17, 2023
Twitter has updated its ad policies to allow cannabis ads to r ...
- Microsoft Shares Bing Chat Tech, What Advertisers Can Expect
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 17, 2023
The star of Microsoft's event at its Los Angeles experience center w ...
- GroupM Unveils 'Channel-Level' Carbon Calculator, Factors All Media In The Mix
MediaDailyNews, Joe Mandese - Thursday, February 16, 2023
The new omnichannel calculator was developed with Scope3, which is working wi ...
- Roku Outperforms: Adds 10M Active Accounts, Stock Rises 12%
Television News Daily, Wayne Friedman - Wednesday, February 15, 2023
Roku's key "platform" revenue, which includes ad revenues, was up 5% year-over-ye ...
- Linda Yaccarino Named Chair Of Talent Agency YMU, Will Retain Her NBCU Role
Television News Daily, Joe Mandese - Thursday, February 16, 2023
She will work closely with CEO Mary Bekhait to run the London-bas ...
- Checkout These Items Still Left In My NBCU23 Cart
TV Watch, Joe Mandese - Thursday, February 16, 2023
One of the stories buried in the deluge of announcements unveiled ...
- 625 Of Twitter's Top 1K Advertisers Still MIA, Revenue Down 60%
Digital News Daily, Karlene Lukovitz - Wednesday, February 15, 2023
Elon Musk now claims the company will stabilize by year-end, allowing h ...