- Industry Groups Urge FTC To Reject Petition To Regulate Ad Tech
Digital News Daily, Wendy Davis - Monday, February 20, 2023
"The reasonable use of data provides tremendous benefits to consumers, the econom ...
- Advertiser Perceptions Closes 'Significant' Private Equity Deal To Fast-Track Growth
MediaDailyNews, Joe Mandese - Tuesday, February 21, 2023
Ad industry B2B market researcher Advertiser Perceptions said the undisclosed investment wi ...
- Ad Service Startups Will Emerge From Thousands Of Tech Layoffs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 20, 2023
"This is not just a tech bubble that happened overnight," said Mar ...
- 'Ant-Man' Posts $104M Domestic Opening On $24M In Ad Spend
Television News Daily, Wayne Friedman - Monday, February 20, 2023
TV marketing for 'Ant-Man' so far totals an estimated $23.9 million ov ...
- WTF Is 'Nielsen One Ads?'
TV Watch, Joe Mandese - Tuesday, February 21, 2023
If you're confused, you're not alone. But whatever it is, Nielsen sa ...
- Bidstack Makes Another C-Suite Hire From AdColony, Thomas Bullen Becomes CFO
Digital News Daily, Colin Kirkland - Friday, February 17, 2023
Bullen, previously CFO at AdColony, will now oversee and lead the finan ...
- VAB: Sell-Side JIC Is A 'Council,' Not Committee: Sheds More Light On Operational Structure
MediaDailyNews, Joe Mandese - Monday, February 20, 2023
Aside from being a council, not a committee, the VAB's Danielle DeLau ...
- AMC Networks Ad Revenues Sink 12% In Q4
Television News Daily, Wayne Friedman - Friday, February 17, 2023
AMC Networks posted a 20% revenue gain for Q4, with "adjusted operati ...
- Facebook Immune From Suit Over Scam Ads, Company Tells Appeals Court
Digital News Daily, Wendy Davis - Thursday, February 16, 2023
"To the extent plaintiffs were defrauded by advertisers on Facebook, their quarr ...
- When Stars Don't Align: Super Bowl 57 Ads That Missed the Mark
Marketing Daily, Jackie Kolek - Thursday, February 16, 2023
Instead of leaning into her hilarious "Clueless" character Cher, Alicia Silverstone beca ...
- Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising?
Media Insider, Maarten Albarda - Friday, February 17, 2023
Many different brands took the No.1 spot of favorite Super Bowl ad ...
- P&G's Pritchard: It's Not About Media Weight, Tells ANA How To Punch Above It
MediaDailyNews, Joe Mandese - Friday, February 17, 2023
Like any good fighter, the answer is better reach, and Pritchard sa ...
- Twitter Opens Advertising To Allow Cannabis Ads
Performance Marketing Insider, Laurie Sullivan - Friday, February 17, 2023
Twitter has updated its ad policies to allow cannabis ads to r ...
- Microsoft Shares Bing Chat Tech, What Advertisers Can Expect
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 17, 2023
The star of Microsoft's event at its Los Angeles experience center w ...
- GroupM Unveils 'Channel-Level' Carbon Calculator, Factors All Media In The Mix
MediaDailyNews, Joe Mandese - Thursday, February 16, 2023
The new omnichannel calculator was developed with Scope3, which is working wi ...
- Roku Outperforms: Adds 10M Active Accounts, Stock Rises 12%
Television News Daily, Wayne Friedman - Wednesday, February 15, 2023
Roku's key "platform" revenue, which includes ad revenues, was up 5% year-over-ye ...
- Linda Yaccarino Named Chair Of Talent Agency YMU, Will Retain Her NBCU Role
Television News Daily, Joe Mandese - Thursday, February 16, 2023
She will work closely with CEO Mary Bekhait to run the London-bas ...
- Checkout These Items Still Left In My NBCU23 Cart
TV Watch, Joe Mandese - Thursday, February 16, 2023
One of the stories buried in the deluge of announcements unveiled ...
- 625 Of Twitter's Top 1K Advertisers Still MIA, Revenue Down 60%
Digital News Daily, Karlene Lukovitz - Wednesday, February 15, 2023
Elon Musk now claims the company will stabilize by year-end, allowing h ...
- Ad-ID Taps Nielsen's Bradbury As First CEO
MediaDailyNews, Joe Mandese - Tuesday, February 14, 2023
Bradbury, who reports jointly to the ANA's Bob Liodice and the 4A ...
- With No 'Exclusive' For The Category, Alcohol Ads Account For Nearly A Quarter Of SB Spots
Mediapsssst, Richard Whitman - Tuesday, February 14, 2023
According to ad intelligence company Winmo, alcohol brands made up less th ...
- Brian Monahan's Quest For Another 'Schoolhouse Rock' Moment
Red, White & Blog, Joe Mandese - Wednesday, February 15, 2023
The following interview was conducted with Brian Monahan a couple of wee ...
- Meta Opens Next Phase Of Ad Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 14, 2023
Meta announced Tuesday it would now include information on how it us ...
- The Trade Desk Annual Revenue Rose 32% To $1.58B For 2022
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 15, 2023
The Trade Desk released Q4 2022 earnings today, raising guidance for t ...
- 'The Flash' Scores Top Spot As Super Bowl Ad-Engagement Winner
Television News Daily, Wayne Friedman - Tuesday, February 14, 2023
Three of the top spots for online engagement for this year's Sup ...
- Things You Missed (Maybe) During The Super Bowl
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 13, 2023
In what is one of advertising's biggest nights of the year, the ...
- Cookie Banners Could Soon Include AdChoices Icon
Digital News Daily, Wendy Davis - Tuesday, February 14, 2023
Online publishers and brands that greet website visitors with "cookie banners" m ...
- Disney, M&Ms, T-Mobile Early Super Bowl Winners
Marketing Daily, Sarah Mahoney - Monday, February 13, 2023
Those brands' spots were the top three according to System1's ranking ...
- Not-For-Attribution: Nielsen, That Is
MediaDailyNews, Joe Mandese - Tuesday, February 14, 2023
One year after NBCU released the first-ever Super Bowl ratings analysis fr ...
- Regional SB Ads Attack Tesla Self-Driving Software
Mediapsssst, Richard Whitman - Monday, February 13, 2023
Ads from the Dawn Project urge regulators take action against what t ...