- Taboola Stats: Super Bowl LVII Topics Attracting Fans
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 10, 2023
To learn more about Super Bowl buzz and what people want ...
- This Is NOT A Super Bowl Commercials Review, At Least Not Intentionally
TV Watch, Joe Mandese - Monday, February 13, 2023
When did the Super Bowl become the home for cross-platform promotion? Th ...
- #StopToxicTwitter Coalition Calls Out Apple, NFL For Super Bowl Ad Placements
Digital News Daily, Colin Kirkland - Thursday, February 9, 2023
Twitter is placing spots from major Super Bowl advertisers next to pos ...
- TikTok's New 'Promote' Options Help Brands Boost Organic Content
Digital News Daily, Colin Kirkland - Thursday, February 9, 2023
Four new tools in the Promote ad feature are designed to he ...
- Study: Podcast Listeners Take Ad Action, Market Spend Rises
MAD, Fern Siegel - Thursday, February 9, 2023
U.S. marketers said they expect the share of podcast advertising bought programmatical ...
- What's The Super Bowl Of Outdoor Buys? (Turns Out, It's Not Necessarily The Super Bowl)
MediaDailyNews, Joe Mandese - Friday, February 10, 2023
"For the price of [an in-game] Super Bowl spot, you could ha ...
- My Big Idea For A Chevrolet Ad In The Super Bowl
Mediapsssst, Richard Whitman - Thursday, February 9, 2023
Well, it wasn't totally my idea. AI platform Addition did most ...
- Three-Quarters Of Americans Say They Watch Live Football
Research Intelligencer, Robert Williams - Friday, February 10, 2023
Watching football brings people together, even when they don't enjoy other activiti ...
- Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
Yahoo isn't getting out of the ad-tech business, but the company wi ...
- Yelp Reports Advertising Revenue Rose 15% In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
Yelp CFO David Schwarzbach noted that while demand for home-service providers h ...
- What Are The Odds This Bill Will Outlaw TV Gambling Ads?
TV Watch, Joe Mandese - Thursday, February 9, 2023
But new data from SMI shows the category has been declining ...
- Super Bowl Is Still TV's Biggest Show Going Into No. LVII
TVBlog, Adam Buckman - Friday, February 10, 2023
The Super Bowl is the only American made-for-TV production capable of diverti ...
- Mint Mobile Casts Harvey Fierstein As Isaac Newton In New Ad
MAD, Steve McClellan - Wednesday, February 8, 2023
"It's not working," says Ryan in a stage whisper. "It was yo ...
- Multicurrency Debate Takes Main Stage At The 'Nerdy Upfront To The Upfronts'
Media Insider, Dave Morgan - Thursday, February 9, 2023
A panel at NBCU Advertising's One23 conference voiced support for a futu ...
- Ad Execs Maintaining, Boosting 2023 Ad Budgets: Advertisers More Optimistic Than Agencies
MediaDailyNews, Joe Mandese - Thursday, February 9, 2023
Only 10% of the 300-plus execs surveyed in December said they plann ...
- YouTube Introduces Cost-Per-Hour Masthead Ahead Of Super Bowl LVII
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 8, 2023
The masthead, piloted in Q4 2022, aims to reach viewers during momen ...
- GumGum Granted MRC Contextual Targeting Accreditation For CTV, Looks To Build New Ad Unit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
GumGum has achieved the MRC first accreditation for measurement of content-level analys ...
- Humans Still Rule, Woz Assures Ad Execs At NBCU's 'Nerd Coachella'
TV Watch, Joe Mandese - Thursday, February 9, 2023
"I believe in the 'A,' but the 'I' is not intelligence ...
- Biden To Call For 'Strong Limits' On Targeted Advertising
Digital News Daily, Wendy Davis - Tuesday, February 7, 2023
President Joe Biden plans to call for stringent curbs on targeted advertisi ...
- Ad Groups Counter Biden's Call To Limit Online Targeting
Digital News Daily, Wendy Davis - Tuesday, February 7, 2023
Ad industry groups responded to President Joe Biden's call for new priva ...
- Meghan Trainor, Assorted Others To Get 'Stuck In' Pringles During Super Bowl
Marketing Daily, Steve Ellwanger - Tuesday, February 7, 2023
Trainor is most famous person to reach for the last crisp ...
- Podcast Fans Are Listening To Ads And Responding, Study Finds
Publishers Daily, Ray Schultz - Tuesday, February 7, 2023
Almost all frequent listeners have taken action after hearing ads, company repo ...
- Fox Corp. Reports 4% Gain In Q4 Ad Sales, Cable Nets Dip 0.7%
Television News Daily, Joe Mandese - Wednesday, February 8, 2023
Fox cited strong demand from local political ad buys on Fox ...
- NBCU Certifies iSpot And VideoAmp As Ad Currencies For Advanced Audience Guarantees
Television News Daily, Joe Mandese - Wednesday, February 8, 2023
NBCU announced that iSpot and VideoAmp have been certified as currencies f ...
- Here's Why NBCU's Next New Currency Is Bound To Resonate With You
TV Watch, Joe Mandese - Wednesday, February 8, 2023
That's because it's actually going to measure the resonance of your ...
- U.S. Rollout Is Ascential To Ad Net Zero, Er, I Mean Essential
MediaDailyNews, Joe Mandese - Tuesday, February 7, 2023
The good news is that the ad industry has been developing ...
- Rakuten Combines New York Fashion Week Message In Super Bowl Ad
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 6, 2023
How does a brand or company attract more attention? It combines t ...
- What The 'TV Blog' Looks For In Super Bowl Spots
TVBlog, Adam Buckman - Tuesday, February 7, 2023
Looking back at past Super Bowl commercial recaps, the spots that ca ...
- Pinterest Leans Into Shoppable Video As It Hits 450M Users
Video Insider, Karlene Lukovitz - Tuesday, February 7, 2023
The platform is pushing to make every existing and new short-form vid ...
- Criteo, Magnite Create Strategy To Connect Retail Media With CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, February 6, 2023
CTV and retail media, two of the fastest-growing ad channels, continue ...