- The Creative Foodchain: Hybrid Work Is Most Popular, But Approvals Slow Things Down
Email Insider, Ray Schultz - Monday, February 6, 2023
On average, it takes eight days to get a piece of creati ...
- Remy Martin Joins Super Bowl Ad Lineup For The First Time
Out to Launch, Steve McClellan - Friday, February 3, 2023
Premium spirts brand Rémy Martin will air a 60-second commercial in the Sup ...
- Consumers Prefer TV Ads Enhanced With More Information
Research Intelligencer, Robert Williams - Monday, February 6, 2023
About four out of five of U.S. television viewers said they li ...
- Adthena Pivots Roadmap To Match Brands' Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 3, 2023
Adthena has introduced several technologies, including one designed to automate when ...
- Amazon: FTC Could File Antitrust Lawsuit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 3, 2023
The FTC reportedly is determining whether or not to file an antitru ...
- Fox Sells Out Super Bowl, Peak :30s Go For $7M+
Television News Daily, Karlene Lukovitz - Monday, February 6, 2023
The cryptocurrency "implosion" and advertisers' concerns about the global economy slowed t ...
- 'Where's Disney?'
TV Watch, Joe Mandese - Monday, February 6, 2023
That's what a veteran source asked when we reported that OpenAP form ...
- 'Really Good' Sends-Up FirstBank
Out to Launch, Fern Siegel - Thursday, February 2, 2023
The spot suggest FirstBank is hopeless at anything but banking. ...
- Taboola Tests AI-Based Ad-Creation Tool In Beta
Publishers Daily, Ray Schultz - Thursday, February 2, 2023
Tool will allow advertisers to generate multiple ads, titles and content, usi ...
- Do Super Bowl Ads Drive Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
A study suggests that the millions of dollars brands spend for o ...
- Amazon Executive Joins LoopMe As First Global Chief Revenue Officer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
Lisa Coffey will oversee revenue in North America with direct reports ov ...
- Netflix: Now At 600,000 'Monthly Active Users' For Its Ad Option
Television News Daily, Wayne Friedman - Thursday, February 2, 2023
Netflix has told media agencies it now has 600,000 "monthly active user ...
- Microsoft Strengthens Multichannel Ad Approach, Discontinues Bid Modifiers For Audience Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 2, 2023
Search Ads and Audience Ads make a good combination, according to Microsof ...
- GoodRx Fined For Allegedly Sharing Consumer Data With Ad Platforms
Digital News Daily, Wendy Davis - Wednesday, February 1, 2023
GoodRx has agreed to pay $1.5 million and to refrain from shari ...
- SoundCloud And Pandora Extend Advertising Relationship With SXM Media
Digital News Daily, Colin Kirkland - Wednesday, February 1, 2023
The exclusive deal will continue into 2024, enabling advertisers and brands ...
- DoubleVerify Identifies Audio Ad Fraud Costing Advertisers Millions Monthly
Performance Marketing Insider, Laurie Sullivan - Thursday, February 2, 2023
BeatSting is costing advertisers up to $1 million per month by creati ...
- The Email Ticket: Newsletters Bring In Ad Revenue, First-Party Data
Publishers Daily, Ray Schultz - Wednesday, February 1, 2023
Email allows publishers to avoid walled gardens while becoming its own wall ...
- Instacart Delivers Shoppable TV Commercials For Michelob ULTRA
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 1, 2023
In its first major CPG co-marketing campaign, Instacart fulfilled on a long-ti ...
- Alicia Silverstone Returns As Cher For Rakuten Super Bowl Ad
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 1, 2023
Cher Horowitz, played by Alicia Silverstone, is back and ready to sho ...
- Google Earnings Show Advertising Demand Slowing, Posts Drop In Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
Alphabet reported revenue Thursday of $76.05 billion in Q4 2022, up ...
- Former GroupM Intel Chief Brian Wieser Forms Consultancy, Launches Newsletter
MediaDailyNews, Joe Mandese - Wednesday, February 1, 2023
Less than a week after officially stepping down at GroupM, Wieser launch ...
- Valpak Will Give Cash Prizes To Drive Performance, Plans Data And Analytics Support
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
Valpak announced Monday that 1,000 consumers will find a $10 cash pri ...
- Amazon, Paramount Advertising Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
Amazon Publisher Direct, announced at Unboxed 2022, expanded an agreement with Paramou ...
- National TV Ad Decline Moderates In December, Falls 2%
Television News Daily, Wayne Friedman - Monday, January 30, 2023
The national TV marketplace was down 6% for all of Q4 ...
- New Combined Paramount Streamer: 'Paramount+ With Showtime'
Television News Daily, Wayne Friedman - Monday, January 30, 2023
The merger of Paramount Global's two big streaming brands, "Paramount+ with Showtim ...
- Warner Bros. Discovery Starts FAST Program Channels On Roku
Television News Daily, Wayne Friedman - Tuesday, January 31, 2023
The new ad-supported channels to be run on The Roku Channel wi ...
- Roku, Cox Automotive Strike Data-Sharing Deal
Television News Daily, Wayne Friedman - Wednesday, February 1, 2023
The deal will pair automotive consumer data with TV streaming data ...
- Amazon Defeats Claims Over Alexa Ad Targeting
Digital News Daily, Wendy Davis - Monday, January 30, 2023
Siding with Amazon, a federal judge has dismissed a privacy lawsuit claimi ...
- Sarah McLachlan Highlights Busch Light 2023 Super Bowl Spot
MAD, Fern Siegel - Monday, January 30, 2023
The new commercial will showcase her hit song "Angel." ...
- Publicis Groupe 'Working With Cancer' Spot To Air During Super Bowl
MAD, Steve McClellan - Tuesday, January 31, 2023
The firm is calling the move a first for a holding compan ...