- YouTube Launches AdBlitz Channel As Super Bowl LVII Gets Underway
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
Super Bowl LVII fans can now watch the first teasers and a ...
- NBCU 'One Platform' Unifies Brand/Agency Teams, Triples Investment
Television News Daily, Wayne Friedman - Tuesday, January 31, 2023
NBCU's unified cross-media platform selling service One Platform is streamlining operations ...
- Advertisers Shun Truth Social, Won't Curb Facebook Due To Trump Return
Digital News Daily, Karlene Lukovitz - Monday, January 30, 2023
As has been demonstrated in the past, advertisers are too dependent ...
- ChatGPT To Media Planners: Reduce Ad Spending In A Recession
MediaDailyNews, Joe Mandese - Monday, January 30, 2023
"It keeps telling me the answer is all lower funnel stuff, n ...
- Will He Or Won't He - Only Brian Wieser's Showrunner Knows For Sure
RTBlog, Joe Mandese - Monday, January 30, 2023
"One thing I find shocking across the industry broadly, is a la ...
- Google Releases Tactics For Account-Level Negative Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 27, 2023
Creating a list of negative keywords allows marketers to block ads fr ...
- Streamers' National TV Advertising Slips In Some Metrics For TV Season
Television News Daily, Wayne Friedman - Monday, January 30, 2023
Total estimated paid advertising/media value for national TV advertising dropped 5% ...
- 'Extremists' Aim To Wipe Out Ad Industry, IAB's Cohen Says
PolicyBlog, Wendy Davis - Thursday, January 26, 2023
"Washington D.C. leaders including Amy Klobuchar and Ted Cruz will throw o ...
- Google Search 'Cars For Sale' Widget Available In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2023
Google Search will enable auto dealerships to serve up lot inventory direct ...
- Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2023
The ad option allows advertisers to bid on keywords, triggering Promoted Twee ...
- Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media
Television News Daily, Wayne Friedman - Thursday, January 26, 2023
Full-year 2023 is projected to see ad-revenue results for major TV-based compani ...
- NBCU CEO's Ad Outlook: 'Stabilized,' But Still Weak For Early 2023
Television News Daily, Wayne Friedman - Thursday, January 26, 2023
"There are parts of the market that are really doing well ...
- Bidstack Launches Dedicated Sports Division, Signs Deal With SimWin Sports League
Digital News Daily, Colin Kirkland - Wednesday, January 25, 2023
Bidstack's dedicated sports division aims to expand sponsorship and fan engagement ...
- Comcast Q4: Peacock's Loss Widens Despite Advertising, Sub Gains
Digital News Daily, Karlene Lukovitz - Thursday, January 26, 2023
The streamer added 5 million subs, helped drive a 4% gain ...
- Question: Why Did The Ad Agency Exec Interview ChatGPT?
MediaDailyNews, Ben Kunz - Thursday, January 26, 2023
The following Q&A includes real answers -- and at least one punchli ...
- Agencies To Wall Street: Short The Video Ad Marketplace
MediaDailyNews, Joe Mandese - Thursday, January 26, 2023
No, not that kind of "short," but the kind of short-form vid ...
- Google Changes How Android Works In India Based On Antitrust Ruling
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 25, 2023
Similar to the changes made in Europe for many of the sa ...
- More Business Openings Could Mean More Search Ads, Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 25, 2023
Business openings reached an all-time high in 2022, growing in 86% ...
- Disney Strikes Outcome Measurement Deal With EDO
Television News Daily, Wayne Friedman - Wednesday, January 25, 2023
Disney says its clean-room technology and Disney Audience Graph technology are worki ...
- Live, Linear TV Still Lives - Will Pro Sports On Amazon, YouTube Force An Ad-Revenue Shift?
TV Watch, Wayne Friedman - Thursday, January 26, 2023
Digital versus traditional media? It's not either or. Look for a continu ...
- Google 'Corrupted' Ad-Tech Competition, Feds Claim In New Lawsuit
Digital News Daily, Wendy Davis - Tuesday, January 24, 2023
The DOJ alleges Google used anticompetitive tactics to monopolize digital display advertisi ...
- Digital Content Next Weighs In Against Meta In Battle Over Inflated Metrics
Digital News Daily, Wendy Davis - Tuesday, January 24, 2023
"Facebook's potential reach metric is a fundamental metric that is material ...
- B2B Brands Urged To Use Email Signatures, Messaging
Email Marketing Daily, Ray Schultz - Wednesday, January 25, 2023
Email signatures produce the highest click-through rates, according to a study ...
- Oreo, Xbox Bake Cookies Into Gaming Experience
MAD, Fern Siegel - Tuesday, January 24, 2023
Users can create combinations with the Oreo Xbox Special Edition cookies, there ...
- Mr. Peanut Returns To The Super Bowl
MAD, Fern Siegel - Tuesday, January 24, 2023
Hormel Foods said the new spot will illustrate why Planters Dry Roast ...
- How You're Set Up To Fail On Amazon, And What To Do About It
MediaDailyNews, Jared Belsky - Wednesday, January 25, 2023
Marketers can't afford to wait to get Amazon and retail media righ ...
- Ad-Buy Data Lags Agency Consensus By Wide Margin
MediaDailyNews, Joe Mandese - Wednesday, January 25, 2023
A MediaPost analysis of unweighted monthly Standard Media Index data, shows U. ...
- Footing The Bill: Advertisers Are Spending More This Year
Publishers Daily, Ray Schultz - Tuesday, January 24, 2023
Brands are budgeting more on technology and programmatic advertising, Smartly.io reports. ...
- Tinuiti Acquires Ampush In Move To Further Support Paid Social
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Performance marketing firm Tinuiti today announced the acquisition of Ampush, a grow ...
- Apple Star From 'Ted Lasso' Touts iPhone Privacy Features In Ad
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
The star of Apple TV+'s famed Ted Lasso series highlights privacy featur ...