- Apple Star From 'Ted Lasso' Touts iPhone Privacy Features In Ad
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
The star of Apple TV+'s famed Ted Lasso series highlights privacy featur ...
- Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Jamie Stevenson, senior visual strategist at Kreps Creative, began using the platfo ...
- NFL Playoffs: Down 3% To 31.6M Viewers, National TV Revenue Estimated At $1.1B
Television News Daily, Wayne Friedman - Tuesday, January 24, 2023
The NFL Playoffs were down 3% in viewership for the first t ...
- Fox Corp. Withdraws Merger Plans With News Corp.
Television News Daily, Wayne Friedman - Tuesday, January 24, 2023
Against the backdrop of a potential recession and a billion-dollar defamation cas ...
- Media Agency Holding Company of the Year: GroupM
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
This most likely is the most anticlimactic Agency of The Year awa ...
- Google Reportedly To Cut Executive Bonuses
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 24, 2023
Google plans to reduce senior executives’ pay as part of a cost-cutti ...
- DOJ Ready To Sue Google Over Digital Advertising: Report
Digital News Daily, Karlene Lukovitz - Tuesday, January 24, 2023
The Justice Department, which already has a suit against Google in t ...
- Tech Stretch: The Most Popular Marketing Apps Now Being Used
Email Insider, Ray Schultz - Tuesday, January 24, 2023
Analytics is the top category, but data warehouses have moved into seco ...
- Wouldn't You Call Timothee Chalamet If He Asked You?
Marketing Daily, Todd Wasserman - Monday, January 23, 2023
Ah, but you're not an exec at Apple TV+, are you? That ...
- Ad Market Fell 12% In December, 6th Monthly Decline According To Expanded Index
MediaDailyNews, Joe Mandese - Tuesday, January 24, 2023
The revised index is based on an expanded dataset, including more granul ...
- If The DOJ Sues Google, Again, What Are Its Options?
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 24, 2023
The DOJ is preparing a lawsuit against Google based on its advertisi ...
- Microsoft Makes Multibillion-Dollar Investment In Maker Of ChatGPT
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 23, 2023
The investment aims to "accelerate AI breakthroughs to ensure these benefits a ...
- TV Networks Boost Program Promo Spend In January, But Impressions Fall
Television News Daily, Wayne Friedman - Monday, January 23, 2023
TV networks' advertising/promo for their own shows, streaming efforts and other servic ...
- ISBA/PWC Programmatic Transparency Report Suggests Industry Reduced 'Unknown' Ad Spend
Data & Programmatic Insider, Laurie Sullivan - Monday, January 23, 2023
The study of transparency in programmatic media trading suggests that that transparen ...
- Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments
Digital News Daily, Colin Kirkland - Friday, January 20, 2023
Anuz says its technology measures ads in gaming environments in real-time, collecti ...
- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
MediaDailyNews, Joe Mandese - Monday, January 23, 2023
"Ad environments that fall into grey areas require careful judgment calls ...
- GroupM: 'It's Realistic' Netflix Will Become A Top 25 Ad Seller
MediaDailyNews, Joe Mandese - Monday, January 23, 2023
"In today's numbers, that would put them in our top 25," GroupM ...
- Reddit Appoints First Chief Revenue Officer With Focus On Profit, Optimization
Performance Marketing Insider, Laurie Sullivan - Monday, January 23, 2023
When does a company know it needs a chief revenue officer? "Insi ...
- Firm Combines Advertising Management Functions Into One Tool
Publishers Daily, Ray Schultz - Sunday, January 22, 2023
Salesforce-powered solution supports both media buying and selling ADvendio says. ...
- Askin v. Programmatic
RTBlog, Joe Mandese - Monday, January 23, 2023
"At some point over the past few decades, we, as a societ ...
- IAB Tech Lab Unveils Plan To Reduce Carbon Impact Of Digital Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 23, 2023
The Green Supply Path Initiative is aimed at helping the ad indust ...
- IAB Names Dotdash Meredith's Borsa Chair
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 22, 2023
The IAB on Sunday announced the appointment of Alysia Borsa to cha ...
- Companies Using Google Ads To Entice Small Businesses To Pay For Government Freebees
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 20, 2023
Companies with official-sounding names and websites that suggest a government affiliation char ...
- The JIC Is Up
MediaDailyNews, Joe Mandese - Friday, January 20, 2023
The quest for new ad currencies is getting crowded and noisy, ...
- Law Professor Urges FTC To Regulate Ad-Tech
PolicyBlog, Wendy Davis - Thursday, January 19, 2023
Many online ad practices are "unfair, deceptive, and privacy-invasive," writes Brooklyn L ...
- PubWise Offers Publishers Self-Serve Access To Programmatic Ad Bidder
Publishers Daily, Ray Schultz - Thursday, January 19, 2023
The bidder facilitates direct sales of PubWise inventory without a managed servic ...
- HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests Daily
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2023
The sophisticated ad-fraud operation, VASTFLUX, consisted of more than 1,700 spoofed ap ...
- Networks To Media Shops: Join Our 'JIC'
Television News Daily, Wayne Friedman - Thursday, January 19, 2023
"Expanding on conversations with the ANA, the JIC has elicited participation fr ...
- Supplier of the Year: NBCUniversal
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
NBCU saw an opportunity for an inflection point in 2022 and execut ...
- Twitter Launches Annual Payment Options For Twitter Blue, Despite Issues
Digital News Daily, Colin Kirkland - Wednesday, January 18, 2023
To lock in a blue checkmark, Twitter users now have the opti ...