- Networks To Media Shops: Join Our 'JIC'
Television News Daily, Wayne Friedman - Thursday, January 19, 2023
"Expanding on conversations with the ANA, the JIC has elicited participation fr ...
- Supplier of the Year: NBCUniversal
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
NBCU saw an opportunity for an inflection point in 2022 and execut ...
- Twitter Launches Annual Payment Options For Twitter Blue, Despite Issues
Digital News Daily, Colin Kirkland - Wednesday, January 18, 2023
To lock in a blue checkmark, Twitter users now have the opti ...
- Twitter's Daily Ad Revenue Down 40% YoY, As Debt Payment Looms
Digital News Daily, Karlene Lukovitz - Thursday, January 19, 2023
Payment could force CEO Elon Musk to sell more Tesla stock, ...
- Ad Spend In Kids' Content/Media Leapt Nearly 50% In 2022, Driven By Digital Video
Digital News Daily, Karlene Lukovitz - Thursday, January 19, 2023
70% went to digital channels, up from 54% in 2021, reports MediaRa ...
- Email And SMS Saw Tepid Growth In 2022, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Email and SMS growth was far behind that of CTV, digital vide ...
- Make Common-Sense Ideas Common Practice: A New Year's Resolution
MediaDailyNews, Mike Donahue - Thursday, January 19, 2023
From writing a better brief to targeted messaging and capitalizing on t ...
- Portland Shop Uses ChatGPT To Tell Family Stories On A Startup Budget
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 18, 2023
Humans wrote the initial script, but OpenAI ChatGPT extended the narrative in ...
- TikTok Banned, Restricted At Universities Across The U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 18, 2023
The University of Texas at Austin is not the first school ...
- 2022 Executive of the Year: Marc Pritchard
Agency of the Year, Steve McClellan - Sunday, January 8, 2023
Pritchard was awarded for his focus on diversity and inclusion and h ...
- Twitter, Meta Share Of National Ad Spending Plummet As TikTok Soars
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2023
The new analysis from Standard Media Index also reports Reddit for t ...
- TBWA\Chiat\Day Declares End Of 'Old Advertising'
Mediapsssst, Richard Whitman - Tuesday, January 17, 2023
The Omnicom agency announced in the New York Times today that it ...
- INMA Creates Six Initiatives For Publishing In 2023
Publishers Daily, Ray Schultz - Tuesday, January 17, 2023
The International News Media Association seeks to make journalism an economically viab ...
- Data Privacy Scores Weigh Heavy On Some Search Engines
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 17, 2023
Neutronian has officially launched the next iteration of its Data Privacy Scor ...
- Cannes Lions Add Sustainability Reporting To Awards Submissions
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2023
The "non-compulsory" reporting utilizes Ad Net Zero's five-point methodology as a gui ...
- Media All Star: Krystal Olivieri
MediaPost All Stars, Joe Mandese - Sunday, January 8, 2023
If data is the "new currency," then Krystal Olivieri might also ...
- Tesla Cuts Prices, Twitter Ads Down 46% - Who Needs Some TV Marketing Now?
TV Watch, Wayne Friedman - Monday, January 16, 2023
It's time both Twitter and Tesla get some wide-reaching TV messaging ...
- YouTube Prepares Direct Hit On FASTS, With Streaming Channels Hub
Video Insider, Karlene Lukovitz - Tuesday, January 17, 2023
YouTube has confirmed that it's testing a streaming channels hub -- potential ...
- L'Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok
Data & Programmatic Insider, Laurie Sullivan - Monday, January 16, 2023
L'Oreal ANZ chose Productsup's product-to-consumer software to drive down costs and enhan ...
- Brightcove, Magnite Partner To Enhance Ad Monetization
MAD, Fern Siegel - Friday, January 13, 2023
Integrating with Magnite's SpringServe ad server will give customers a transparent vi ...
- Apple Poised To Become Top 25 Ad Seller, Netflix On Its Heels?
MediaDailyNews, Joe Mandese - Sunday, January 15, 2023
"We're finalizing that over the next week or so," GroupM Global Direct ...
- 'Avatar' Takes In Another $38.5M In Domestic Box Office, $34M In TV Ad Spend
MediaDailyNews, Wayne Friedman - Sunday, January 15, 2023
Globally, the movie is now at $1.89 billion, placing it in seven ...
- Golin Unveils DEI-Focused Night School; AAF Unveils Most Promising Multicultural Students
Mediapsssst, Richard Whitman - Friday, January 13, 2023
The Golin program contains hands-on training with industry experts in areas su ...
- Marketers Finally Make Digital Ads More Relevant, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 15, 2023
CivicScience January data shows consumers believe the digital ads they see a ...
- Media All Star: Delphine Fabre-Hernoux
MediaPost All Stars, Joe Mandese - Sunday, January 8, 2023
Fabre-Hernoux says privileged access to the inside thinking about and application ...
- AdInMo Expands U.S. Presence, Dabhelia To Lead Global Strategy
MAD, Fern Siegel - Thursday, January 12, 2023
"Gaming is well positioned to help brand advertisers leverage programmatic channels," sa ...
- The Little Known But Highly Influential Conspiracy Network On Your Programmatic Buys
Red, White & Blog, Joe Mandese - Friday, January 13, 2023
"We are proud to provide the technology solutions that enable Salem Med ...
- Google Announces AI Tools For Retailers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 13, 2023
Retailers gain AI tools from Google Cloud to streamline in-store shelf checki ...
- WideOrbit Starts Demand-Side Platform, ZingX
Television News Daily, Wayne Friedman - Thursday, January 12, 2023
WideOrbit says ZingX will be available in 184 out of 210 market ...
- CTV Platforms Continue To Grow: Guess Who Some Of The Biggest Advertisers Are?
TV Watch, Wayne Friedman - Friday, January 13, 2023
It is a tricky tightrope dance that media companies continue to wal ...