- CTV Platforms Continue To Grow: Guess Who Some Of The Biggest Advertisers Are?
TV Watch, Wayne Friedman - Friday, January 13, 2023
It is a tricky tightrope dance that media companies continue to wal ...
- Mobile Advertising Trends For 2023
Mobile Insider, Karlene Lukovitz - Thursday, January 12, 2023
Attention to detail in designing and targeting mobile ads will be mo ...
- Small/Mid-Size Networks Face Headwinds - Are 'Reflection' And 'Correction' The Answer?
TV Watch, Wayne Friedman - Thursday, January 12, 2023
Should small and mid-sized TV networks and platform operators merge -- ...
- Whalar Assembles Ad Platforms For New Creator Measurement Solutions
Digital News Daily, Colin Kirkland - Tuesday, January 10, 2023
Creator commerce company Whalar has announced full-funnel measurement solutions for the creat ...
- Meta Institutes New Curbs On Targeted Ads To Teens
Digital News Daily, Wendy Davis - Tuesday, January 10, 2023
Meta Platforms will no longer allow companies to send targeted ads ...
- Ad Industry Study Calls For JIC Approach To New Market Currencies
MediaDailyNews, Joe Mandese - Wednesday, January 11, 2023
The ANA, 4As, CIMM study comes days after the networks announced ...
- Creative All Star: Alex Strimbeanu
MediaPost All Stars, Lukas Harnisch - Sunday, January 8, 2023
Based in Bratislava, Slovakia, the offices of JANDL are not far fr ...
- TV Advertising To Sink 8.2% In 2023 Amid Economic Concerns
Television News Daily, Wayne Friedman - Tuesday, January 10, 2023
Amidst looming economic concerns, total TV advertising for 2023 is expected ...
- Should Networks Keep Or Sell Streaming TV Shows? An Old Story With New Tricks
TV Watch, Wayne Friedman - Wednesday, January 11, 2023
Now, it seems there are overlap and "frenemy" issues when it com ...
- TikTok Reportedly Undercuts Ad Prices Of Social Media Rivals
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 10, 2023
TikTok reportedly is offering less expensive ad rates than rival social med ...
- Twitch Livestream Competitor Trovo Launches New Ad Automation Tool
Digital News Daily, Colin Kirkland - Monday, January 9, 2023
The integrated livestream technology, called Uplify, will help brands and content creato ...
- Digital OOH Ad Spending Continues Rebound, Hits New Highs In 2022
MediaDailyNews, Joe Mandese - Tuesday, January 10, 2023
Digital place-based ad networks are the fastest-growing sector, increasing ad revenue 24. ...
- TelevisaUnivision Picks Romero As SVP, U.S. Digital Ad Sales
People on the Move, Fern Siegel - Monday, January 9, 2023
Romero will oversee national ad sales revenue across the network's digital, streamin ...
- Microsoft, BigCommerce Launch Marketplace Ads And Listings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 9, 2023
The agreement allows BigCommerce customers to take their catalog of products so ...
- What The Joint Industry Committee Means For Ad Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 9, 2023
OpenAP CMO Brittany Slattery explains why the JIC is important for a ...
- Local Media Buyers Who Buy Broadcast TV Want To Make The Most Media Cuts - On TV
Television News Daily, Wayne Friedman - Monday, January 9, 2023
Nearly 18% of local media buyers say they anticipate cutting back ...
- YouTube: Shorts Can Earn Ad Revenue Starting Feb. 1, Partner Program Gets New Terms
Video Insider, Karlene Lukovitz - Tuesday, January 10, 2023
Shorts creators who agree to terms can now earn ad revenue direct ...
- Ad Exchange OpenX Names Forrester VP, Marketing
MAD, Fern Siegel - Friday, January 6, 2023
Forrester will set the strategic direction and oversee global executions across a ...
- 'Avatar: The Way Of Water' Makes Waves At Box Office As 7th-Biggest Global Release Ever
MediaDailyNews, Wayne Friedman - Monday, January 9, 2023
"Avatar: The Way of Water" brought $45 million in box-office dollars ov ...
- Disjointed Industry Committee
MediaDailyNews, Joe Mandese - Monday, January 9, 2023
The major networks announced a joint industry committee (JIC) this morning ...
- Mirriad Ups Hernandez To Head Of Multicultural Marketplace
People on the Move, Fern Siegel - Monday, January 9, 2023
Mirriad Multicultural Marketplace enables brands and agencies to invest in minority-owned, operate ...
- Paid-Search Ad Spend Falls 18% On Average In December
Performance Marketing Insider, Laurie Sullivan - Monday, January 9, 2023
The average daily amount spent in paid-search advertising fell 18% in Decemb ...
- The Trade Desk Offers Cross-Channel Data Tool For Ad Buyers
Publishers Daily, Ray Schultz - Sunday, January 8, 2023
The new technology, Galileo, allows advertisers to make use of first-party dat ...
- Networks, OpenAP Form JIC To Certify New 'Currencies'
Television News Daily, Wayne Friedman - Monday, January 9, 2023
Major TV network-based media companies, working with OpenAP, are starting up ...
- Most Small Businesses Say TikTok Ads Drive Profits Within 6 Months
Digital News Daily, Colin Kirkland - Thursday, January 5, 2023
Seventy-eight percent of small businesses that run ads on TikTok have alrea ...
- OMD CES Panel: Prep For Explosion Of 'Walled Gardens,' Why It Will Be A Good Thing
MediaDailyNews, Joe Mandese - Friday, January 6, 2023
LAS VEGAS -- "There will be more walled gardens in the future ...
- The Leading Exporter Of Weapons Of Mass Disruption
Red, White & Blog, Joe Mandese - Friday, January 6, 2023
"We are talking about social media, we're talking about generative artificial intelligenc ...
- Google Working On Cross-Device Uninterrupted Listening
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 5, 2023
Google is working on a media playback feature that will allow consume ...
- How Reddit Predicts Consumer Trends For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 5, 2023
Reddit wants to help brands predict the future - for example, wh ...
- Pinterest Partners With LiveRamp, Albertsons First To Use Clean Room Services
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 6, 2023
Pinterest and LiveRamp have partnered to pilot clean rooms for select partne ...