- Total TV Ad Impressions Down 3.5% In 2022, National TV Ads Rise 6%
Television News Daily, Wayne Friedman - Thursday, January 5, 2023
Total TV ad impressions in 2022 from linear, streaming and local programmi ...
- U.S. Ad Market Still Weak In Q4, 'Small Green Shoots' In Q1: WBD's Wiedenfels
Television News Daily, Wayne Friedman - Friday, January 6, 2023
The weak national TV ad market in the latter half of ...
- Cashing In With Netflix's 'Basic With Ads': Who Is Out?
TV Watch, Wayne Friedman - Friday, January 6, 2023
TV and movie creators may look to cash in a bigger w ...
- Twitter Lays Off Some Data Scientists, Engineers In Advertising
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 5, 2023
Twitter laid off about 40 data scientists and engineers working on advertisi ...
- Tiffany Ad Covers The Front Of The Louvre
MAD, Fern Siegel - Wednesday, January 4, 2023
A giant photograph envelopes the famed museum with a distorted photo th ...
- National TV Ad Spend Trims Losses, Down 2% For November
Television News Daily, Wayne Friedman - Wednesday, January 4, 2023
Although the NFL and college football brought in a collective $1.1 billi ...
- Twitter To Lift Ban On Political Advertising
Digital News Daily, Karlene Lukovitz - Wednesday, January 4, 2023
Also loosening rules for cause-based ads, as many major advertisers continue ...
- Juul Labs Pays Iowa $5 Million To Settle Trade Charges, Revamps Ads
MAD, Fern Siegel - Tuesday, January 3, 2023
The company was charged with exposing Iowans under 21 to its electron ...
- DoubleVerify's Focus On Attention Metrics Earns It MRC Accreditation
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 4, 2023
As marketers increasingly turn to attention metrics to improve outcomes in med ...
- Shopify Launches Audiences, New Targeting Tool For Advertisers
Publishers Daily, Ray Schultz - Tuesday, January 3, 2023
Users can upload their customer data to Meta and Google and fi ...
- Teads' New President Monique Pintarelli Cites Barbara Walters As Inspiration
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 3, 2023
Monique Pintarelli talks about life and her new position as president, t ...
- Microsoft Reportedly Bringing ChatGPT Features Into Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 4, 2023
Microsoft has an exclusive relationship with OpenAI. In addition to the billion-doll ...
- Paramount Advertising Inks Identity Graph Deal - Unified ID 2.0 - For CTV
Television News Daily, Wayne Friedman - Wednesday, January 4, 2023
Paramount Advertising will be using the open-source Unified ID 2.0 to transa ...
- Legacy TV Network Streamers' Real Future Competition: Non-Video Digital Media Business
TV Watch, Wayne Friedman - Wednesday, January 4, 2023
Traditional TV companies are a long way from competing with digital ...
- Duopoly's Ad Dominance Continues To Erode: U.S. Share Slipped Below 50% In 2022
Digital News Daily, Karlene Lukovitz - Tuesday, January 3, 2023
Combined share of 48.4% of U.S. digital ad spend is down fr ...
- 2022 U.S. Box-Office Revenue Hits $7.4B, Down 34% From 2019
MediaDailyNews, Wayne Friedman - Monday, January 2, 2023
The 2022 box office is up 64% vs. a year ago b ...
- Warner Bros. Discovery Strikes Measurement Deal With VideoAmp
Television News Daily, Wayne Friedman - Tuesday, January 3, 2023
Warner Bros. Discovery has struck an agreement with VideoAmp to measure cross-scre ...
- You Need Pants With Really Big Pockets To Carry All Your Mint Mobile Savings
MAD, Steve McClellan - Thursday, December 29, 2022
That's the gist of a new holiday ad from the carrier, whi ...
- 2023 Trends In Search Marketing And Performance From Your Peers
Performance Marketing Insider, Laurie Sullivan - Friday, December 30, 2022
It's impossible to predict the path of technology, but many have co ...
- America Under The Influence As TV Encourages Drinking
TVBlog, Adam Buckman - Friday, December 30, 2022
If TV is the influential medium that the ad biz insists ...
- Movie Fans Can Sue Studios For Advertising Misleading Trailers
MAD, Fern Siegel - Wednesday, December 28, 2022
The case involves the 2019 film "Yesterday," about a world without t ...
- Two Nonprofits Target Seniors, Disabled For Vaccine Outreach
Marketing Daily, Les Luchter - Wednesday, December 28, 2022
The National Council on Aging says it will it will use cultural ...
- Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, December 29, 2022
California, Colorado, Connecticut, Virginia and Utah will take on new data-protection la ...
- California Bans Tesla Fully Self-Driving Ads
MAD, Fern Siegel - Tuesday, December 27, 2022
The new law calls out "deceptively naming or marketing" a car ...
- Is Big Tech In Big Trouble?
MediaDailyNews, Fredrik Kinge - Wednesday, December 28, 2022
The news has been full of stories about layoffs from Big Te ...
- YouTube's Best-Performing Ads For 2022
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 28, 2022
YouTube's annual list of ads that performed best on its platform includ ...
- Over 90% Of Firms Plan Data Initiatives For '23, Many Struggle To Realize Value From Data
Data & Programmatic Insider, Laurie Sullivan - Tuesday, December 27, 2022
Data will take priority for nearly all enterprises in 2023, according ...
- 5 Marketing Trends That Will Define Health Media In 2023
MediaDailyNews, Andrea Palmer - Tuesday, December 27, 2022
Five trends are sure to be disruptors in 2023. One has t ...
- Ad, Marketing Executives Discuss Gender Bias In New York Festivals Series
Mediapsssst, Richard Whitman - Friday, December 23, 2022
The series was created in partnership with Band of Sister, six seni ...
- NFL Brand Airings Down In 2022, TV Viewing Flat Through Week 15
Television News Daily, Wayne Friedman - Friday, December 23, 2022
The NFL has decreased its national linear TV brand airings by 2 ...