- NFL Brand Airings Down In 2022, TV Viewing Flat Through Week 15
Television News Daily, Wayne Friedman - Friday, December 23, 2022
The NFL has decreased its national linear TV brand airings by 2 ...
- Ad Legend George Lois, His Wife Rosemary To Be Celebrated At NYC Event
Mediapsssst, Richard Whitman - Thursday, December 22, 2022
Lois died last month at the age of 91, just two mont ...
- When Does It Pay To Take A Risk In Advertising?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 22, 2022
A study on B2B marketing trends reveals businesses remain optimistic about growt ...
- Microsoft Store Ads To Become Generally Available In January
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 22, 2022
Microsoft Advertising has further expanded internationally and released new updates for Hot ...
- From A Merger To Maury: The Top TV News Stories Of 2022
TVBlog, Adam Buckman - Friday, December 23, 2022
A merger of media giants, the rise of sports gambling ads, a ...
- MassMutual Film About Bruins Defenseman McAvoy Debuts During NHL Winter Classic
Mediapsssst, Richard Whitman - Wednesday, December 21, 2022
Working with media agency Giant Spoon, MassMutual says it is looking ...
- DuckDuckGo Launches Google Sign-in Pop-Up Protection
Performance Marketing Insider, Laurie Sullivan - Thursday, December 22, 2022
Google Sign-in Pop-Up Protection will help hide pop-ups on non-Google websites ...
- FTC Releases New Advertising Compliance Guidance For Health Care Products
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 21, 2022
The FTC guidelines are intended to prevent unfair and deceptive practices, simil ...
- Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 21, 2022
Founding AdTechCares partners including InMobi, Pinterest, Media.Monks, and Smartly.io have launched ...
- Virtual MVPDs Provide Real Ad Spending On Roku, Amazon Fire
Television News Daily, Wayne Friedman - Wednesday, December 21, 2022
The bulk of ad spend on Roku and Amazon Fire TV ...
- Amazon Rolls Out New Ad-Supported Content To U.S. Fire TV Customers
Digital News Daily, Colin Kirkland - Tuesday, December 20, 2022
Users of Amazon's Fire TV microconsoles will now have access to te ...
- Even 'Ad Intolerants' Watch Ad-Supported Services, But Enthusiasm For New AVODs Is Modest
Digital News Daily, Karlene Lukovitz - Wednesday, December 21, 2022
Relatively small percentages plan to subscribe using the new Disney+ and Netfl ...
- Ad 'Duopoly' Falters, Will Bring In Less Than Half Of Digital Advertising
Publishers Daily, Ray Schultz - Tuesday, December 20, 2022
The pair reached their peak in 2017, when they generated 54.7% ...
- Broader Group Of Consumers Feels Represented In Ads
Research Intelligencer, Robert Williams - Wednesday, December 21, 2022
More than two-thirds of consumers on average said advertising had become mo ...
- Qualcomm Campaign Taps Michelle Yeoh To Share The Infinite Possibilities Of AI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 20, 2022
The Qualcomm campaign, called The Edge of Possible, highlights the everyday impa ...
- Paramount Global Scraps Long-Time Carnegie Hall Upfront Event
Television News Daily, Wayne Friedman - Tuesday, December 20, 2022
Paramount Global is making a dramatic move this year in abandoning i ...
- Netflix's Basic With Ads Option Off To A 'Modest' Start
Television News Daily, Wayne Friedman - Tuesday, December 20, 2022
In November, 9% of new Netflix sign-ups in the U.S. went ...
- ARF: 5%+ Of U.S. Homes Have No TV Set, ACR Data, vMVPDs Complicating Measurement
Digital News Daily, Karlene Lukovitz - Tuesday, December 20, 2022
The new DASH study also finds YoY household penetration levels flat ...
- Ad Market Falls For 6th Consecutive Month In November, Signaling Potential Recession
MediaDailyNews, Joe Mandese - Tuesday, December 20, 2022
Year-to-date, Standard Media Index estimates U.S. ad spending still is up 2. ...
- Meta Warned By EU Over Linking Facebook To Classified Ads Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 19, 2022
The EU plans to proceed with an antitrust investigation into Meta bas ...
- Google Says Automation Will Support Advertisers In A World Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 19, 2022
Google is collaborating with the advertising industry to transition to new priva ...
- World Cup: Argentina Win Over France Scores Highest U.S. TV Viewers Ever At 16.8M
Television News Daily, Wayne Friedman - Tuesday, December 20, 2022
The World Cup Finals scored 16.8 million Nielsen-measured viewers -- the highe ...
- NBCU Names Maggy Chan Global Advertising Managing Director
Digital News Daily, Karlene Lukovitz - Monday, December 19, 2022
Chan succeeds KC Sullivan, who became president of CNBC in August; repor ...
- 'Pepsi, Where's My Jet?' Offers Lessons For Marketers, Agencies
Marketing Daily, Les Luchter - Friday, December 16, 2022
Four-part Netflix series is suspenseful case history of a marketing campaign th ...
- 'Avatar,' The Way Of The Box Office, Records Third-Highest Opening This Year
MediaDailyNews, Wayne Friedman - Sunday, December 18, 2022
"Avatar: The Way of Water" was the third-highest opening globally since 202 ...
- Magna Finds Culture Eats General-Market Audio Strategies For Breakfast
MediaDailyNews, Joe Mandese - Monday, December 19, 2022
An in-depth study the IPG Mediabrands agency conducted with audio giant S ...
- Super Coffee Performance Marketing Focuses On Qualified Buyers To Increase Return On Ad Spend
Performance Marketing Insider, Laurie Sullivan - Monday, December 19, 2022
Super Coffee CEO Jimmy DeCicco wanted to turn the company into ...
- Publishers, Ad Buyers Face Big Challenges In 2023: Study
Publishers Daily, Ray Schultz - Saturday, December 17, 2022
Lack of access to data is one problem; another is declining consum ...
- Privacy And Reputation Will Be Front Of Mind Next Year, Executive Predicts
Publishers Daily, Ray Schultz - Saturday, December 17, 2022
Brands will be paying attention to values as they seek advertising th ...
- AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market
Television News Daily, Wayne Friedman - Friday, December 16, 2022
While AVOD platforms are projected to rise 27% to $9.6 billion th ...