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TikTok Reportedly Undercuts Ad Prices Of Social Media Rivals

TikTok reportedly is offering less expensive ad rates than rival social media platforms as the company tries to grab a larger share of the digital ads market amid a slowdown in online spending. FT cites advertisers, industry bodies and brands that say an increasing amount of ad spend has moved from platforms such as Twitter and Meta, which owns Facebook and Instagram. The social site claims lower costs and better levels of engagement.

Read the whole story at Financial Times »

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