- Comcast 'More Likely' To Sell Hulu Stake Back To Disney: Roberts
Television News Daily, Wayne Friedman - Tuesday, May 16, 2023
Comcast CEO Brian Roberts believes it is "more likely" than not th ...
- Maximizing ROI with Programmatic Data: Best Practices for Advertisers
MAD, Mario Carrasco - Monday, May 15, 2023
By using audience segmentation, lookalike audiences, dynamic creative optimization, and data analysi ...
- Why Fox News' Upfront Ad Pitch Is 40% Full (Of It)
Red, White & Blog, Joe Mandese - Tuesday, May 16, 2023
"Lifestyle content," Fox News sales chief Jeff Collins said, "now comprises ov ...
- Former Yahoo CEO Marissa Mayer's Start-Up Adopts OpenAI's GPT-4
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2023
Marissa Mayer, former Yahoo CEO, now has her own startup, Sunshine, th ...
- NBCU's Marshall: 'Fragmentation Is A Good Thing,' Ads Should Be 'Welcomed'
Television News Daily, Wayne Friedman - Monday, May 15, 2023
The NBCU interim chairman, ad sales & global partnerships, reminded execs ...
- Meta Bows AI Sandbox, New Advantage+ Features For Advertisers
Digital News Daily, Colin Kirkland - Friday, May 12, 2023
New generative AI tools in Meta's Advantage ad platform let advertisers crea ...
- TikTok Launches AI-Powered Video Shopping Ads With Smartly.io
Digital News Daily, Colin Kirkland - Friday, May 12, 2023
TikTok has introduced a new video shopping ads feature to its Marketi ...
- Google To Pay $8M To Settle Texas Deceptive Ads Charges
Digital News Daily, Karlene Lukovitz - Monday, May 15, 2023
The FTC and six other states also settled separately with Google ov ...
- Yelp Guest Manager Propped Up By Google And Toast
Performance Marketing Insider, Laurie Sullivan - Monday, May 15, 2023
Yelp on Monday announced a series of integrations and features for Ye ...
- Upfront Guru Barry Fischer Explains Why The More It Changes, The More It Remains The Same
RTBlog, Joe Mandese - Monday, May 15, 2023
I've had a running bet with Barry Fischer about when the upfro ...
- Floor & Decor On How Contractors, Installers Create Strong Campaign Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2023
People First created a campaign with help from contractors and installers aft ...
- TV Advertising Ups And Downs: Linear Sinks 8%, CTV Rises 21%
Television News Daily, Wayne Friedman - Monday, May 15, 2023
Total advertising for live, linear TV is forecast to drop 8% ...
- YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment
Digital News Daily, Colin Kirkland - Thursday, May 11, 2023
To promote its ad-free Premium subscription option, YouTube is running an experime ...
- NBCU: We're Ready To Transact Locally On Comscore, Innovid
MediaDailyNews, Joe Mandese - Thursday, May 11, 2023
Following years of conditioning national advertisers to do business via "alternative currencies ...
- NBCU Names Marshall To Succeed Yaccarino As Interim Chairman Of Ad Group
MediaDailyNews, Joe Mandese - Friday, May 12, 2023
The company confirmed Yaccarino's departure, but did not comment on her joini ...
- How The Upfronts Took A Backseat
MediaPost Live, Adam Buckman - Friday, May 12, 2023
If the recent past is any indication, the broadcast networks will g ...
- When Upfronts Took No Prisoners
MediaPost Live, Joe Mandese - Friday, May 12, 2023
The faded logo adorns a threadbare t-shirt then NBC Entertainment chief Brand ...
- Pre-Upfront Action: Disney Ballyhoos Ad Strength, Netflix Cancels In-Person Pitch
MediaPost Live, Adam Buckman - Friday, May 12, 2023
'Twas the days before Upfront Week, and plenty of news was alrea ...
- NHL Salutes A Mother's Commitment To Players
Out to Launch, Fern Siegel - Thursday, May 11, 2023
The tag says it all: "You don't raise the Cup without t ...
- Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Performance Marketing Insider, Laurie Sullivan - Friday, May 12, 2023
More than half of executives in a recent survey by IDC agre ...
- Quantcast, FreeWheel Deal Gives Direct Access To Premium Video Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 11, 2023
Marketers working with Quantcast now have access to premium programmatic video supp ...
- Audigent Expands Programmatic Targeting With The Weather Company Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 11, 2023
The collaboration provides new ways to use IBM data from The Weath ...
- Warner Bros. Discovery Adds 6 New Measurement 'Partners' Heading Into Upfront
Television News Daily, Wayne Friedman - Thursday, May 11, 2023
New measurement partners for WBD Ad Sales include 605, ABCS Insights, DISQ ...
- NBCU To Start Local TV Ad Deal-Making Guarantees Using Comscore In 31 Markets
Television News Daily, Wayne Friedman - Thursday, May 11, 2023
NBCU says it will transact with local advertisers using Comscore across ...
- Meta Tests Revenue Sharing For More Reels Creators
Digital News Daily, Colin Kirkland - Wednesday, May 10, 2023
Meta is testing a new way to pay creators on Reels, givi ...
- Most Marketers Plan Increases In Retail Media Spend
Email Marketing Daily, Ray Schultz - Thursday, May 11, 2023
First-party email data contributes to rising adoption levels, LiveIntent reports. ...
- Netflix Cancels In-Person Upfront For Next Week, Will Be Streaming-Only
MediaPost Live, Joe Mandese - Thursday, May 11, 2023
The Hollywood Reporter reported that the presentation, which originally was slated ...
- Google Debuts Fold Phone Spots Following I/O 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, May 11, 2023
The Google Fold announcement with video spots is the next chapter ...
- Google Remains Committed To Search Ads Powered By Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2023
As Google brings generative AI into Search through its Search Generative Experien ...
- TV Station Group Tegna's Ad Revenue Declines 13% In Q1 - 5% Lower Vs. 2021
Television News Daily, Wayne Friedman - Wednesday, May 10, 2023
TV station group Tegna posted subscription revenue gains of 6% year-over-year ...