- Disney+/Netflix To Add $1.2B To CTV Ad Spending Next Year, Linear Poised To Fall Below 50%
MediaDailyNews, Joe Mandese - Monday, December 5, 2022
These are among the interesting sidebars to come out of Magna a ...
- NBCU's Shell: Ad Market 'Even Worse' In The Last Month
Television News Daily, Wayne Friedman - Monday, December 5, 2022
The TV ad market has worsened during the last six to ni ...
- Wren, McCann Others Inducted Into AAF Hall Of Fame
MAD, Steve McClellan - Friday, December 2, 2022
Seven individuals, along with Unilever, were elected by the Advertising Hall ...
- Agency Forecasters See 'Resilient' Ad Economy Next Year
MAD, Steve McClellan - Monday, December 5, 2022
Despite macroeconomic concerns by some, GroupM, Magna and Zenith are forecasting mid-single-dig ...
- What's A Few Billion Among Retail Media Friends: Big 3 Project Rapid Growth, Wildly Different Bases
MediaDailyNews, Joe Mandese - Monday, December 5, 2022
This year's retail media ad-spending estimates range from $39 billion at Zeni ...
- National TV Ads Forecast To Decline 6.4% In 2023, AVOD/OTT To Rise 32%
Television News Daily, Wayne Friedman - Monday, December 5, 2022
Magna projects a 4% decline in national TV network ad revenue ...
- Higher Sports TV Carriage Fees: When Will Pay TV Providers Just Say No?
TV Watch, Wayne Friedman - Monday, December 5, 2022
Threatening to take away legacy TV sports content may be the la ...
- U.S. Ad Consensus Falls Below +10% On GroupM, Magna Downgrades
MediaDailyNews, Joe Mandese - Sunday, December 4, 2022
GroupM slashed its U.S. ad growth projection to 7.1% from the 12. ...
- Surprising Beneficiaries Of Ad Slowdown: Small Publishers, Traditional Media
RTBlog, Joe Mandese - Monday, December 5, 2022
If there is a positive angle to the deceleration of ad spendin ...
- YouTube's Best-Performing Ads For 2022
Performance Marketing Insider, Laurie Sullivan - Friday, December 2, 2022
YouTube's annual list of ads that performed best on its platform includ ...
- Self-Serve Ad Tool Is Offered To Podcast Advertisers
Publishers Daily, Ray Schultz - Thursday, December 1, 2022
The new product from Acast is designed to democratize the ad-buying proc ...
- EX.CO Partners With ID5 To Help Publishers Boost Value For Media Buyers
Publishers Daily, Ray Schultz - Thursday, December 1, 2022
ID5 offers a cookieless identification technology. It says, 'Why wait for Chro ...
- Ex-Amazon Data Expert Named Cooler Screens Chief Data And Product Officer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 1, 2022
Cooler Screens has appointed Artem Lavrinovich to chief data and product office ...
- Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 1, 2022
Yahoo Ad Tech will migrate its ad-tech workloads, including media-buying and supply-si ...
- Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2022
Microsoft Advertising has released updates to its Audience Targeting feature and Audien ...
- VideoAmp Inks 'Clean Room' Deal With Disney Advertising, Touts Better Cross-Screen Measurement
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
Building on its deal with Disney Advertising, VideoAmp will gain access ...
- NBCU Advertising Taps Meta Exec For International Communications
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
Mihiri Bonney will help lead NBCU's push to integrate global communications f ...
- Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMO
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
Good-Loop helps marketers and agencies build campaigns via "green" ad tags a ...
- 18% Of U.S. Ecommerce Transactions Were Suspected Fraudulent During 5-Day Holiday: TransUnion
Performance Marketing Insider, Laurie Sullivan - Thursday, December 1, 2022
TransUnion released findings Thursday around global ecommerce fraud that occurred during t ...
- Freedom Of Kvetch
Red, White & Blog, Joe Mandese - Thursday, December 1, 2022
"Brands are under terrific pressure and heightened scrutiny about where they inve ...
- Instacart Promotions In Ad Manager Expand Campaign Options For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 30, 2022
About 5,500 brands now have access to Coupons, and Stock Up &am ...
- Linear TV Ad Campaigns Can Achieve 62% Reach By Buying 40-45 Networks
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
Advertising for cable TV works best when a media campaign is runni ...
- NHL Starts NHL FAST, Free Ad-Supported Streaming Service, On Roku
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
NHL FAST will offer NHL game highlights, condensed games including Stanley C ...
- 2023 Local Ad Forecast: Slight Overall Dip, 15% Drop For TV
Digital News Daily, Karlene Lukovitz - Wednesday, November 30, 2022
The updated outlook from BIA Advisory Services projects a 0.5% overall decli ...
- Hivestack, Focus Media Team For DOOH Ads Across China
MAD, Fern Siegel - Tuesday, November 29, 2022
The alliance offers advertisers an opportunity to engage with 300 million urb ...
- Why The Industry Can't Pause Action On Cookies
MAD, Pranay Damji - Tuesday, November 29, 2022
Google has extended the cookie's lifespan for another year encouraging some compani ...
- Nestle Will Restrict Kids' Advertising For Sweet Beverages, Edible Treats
Marketing Daily, Steve Ellwanger - Tuesday, November 29, 2022
Beginning in July, Nestle won't directly advertise to children below age ...
- IAE Tackles Ad Fraud: Says It's Not Just Illegal, But Has Big Ethical Issues For Media Industry
MediaDailyNews, Joe Mandese - Wednesday, November 30, 2022
As a result, the Institute for Advertising Ethics has teamed with t ...
- Microsoft Trends Analysis Helps Marketers Reach Shoppers With New Year's Resolutions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 29, 2022
Microsoft Advertising analyzed future trends to help marketers leverage online activity relat ...
- Local TV Forecast To Sink 15% To $18.5B In 2023, Core TV Ads Up 3%
Television News Daily, Wayne Friedman - Wednesday, November 30, 2022
All local TV-related advertising including linear, OTT and digital is forecast ...