Video technology platform EX.CO is partnering with ID5 to provide advertisers with a privacy compliant tool for identity targeting.
EX.CO claims that it can help publishers boost the value of their video ad inventory, drive bid requests higher, increase revenue, and future-proof their businesses for a world without cookies.
"The addition of ID5's cookieless identification technology to our tech stack enables our publisher partners to bring added value to media buyers," said Tom Pachys, co-founder and CEO at EX.CO.
“Why wait for Chrome to pull the plug when you could be maximizing your inventory today," said Joanna Burton, Chief Strategy Officer at ID5.
EX.CO says it has seen a 15% increase in overall cost-per-mille (CPM) across its network of demand partners since it integrated ID5's technology.
ID5 helps advertisers to reach users across all digital publishing environments without the use of third-party cookies.