- Streaming TV Ad Spend Rising -- But Not Raising All Boats
Media Insider, Dave Morgan - Thursday, October 27, 2022
Google's YouTube should be a winner given its significant and growing viewershi ...
- Regal Cinemas Wants Out Of Its Deal With National CineMedia, NCM Sues
MediaDailyNews, Wayne Friedman - Wednesday, October 26, 2022
National CineMedia says a move by Regal Cinemas owner Cineworld to aband ...
- Americans Say Ad Biz Has A Decarbonization Role To Play, Mixed On What It Should Be
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
The No. 1 response was that advertisers and agencies should work ...
- Composite Shows 16.5% Q3 Network Ad Decline, Warns Of 'Challenging Macros'
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
"The advertising environment is challenged as supply chain disruptions have restricted invento ...
- So Let Me School Elon Musk On The Flip Side Of Relevancy - It's Called Differentiation
Red, White & Blog, Joe Mandese - Thursday, October 27, 2022
Instead of tweeting a letter to advertisers, Musk would have done bett ...
- Microsoft Advertising To Grow Third-Party Business, Netflix Deal Cited
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2022
During an earnings call, CEO Satya Nadella said there are plans ...
- Google Performance Max Updates Focus On Planning Media, Custom Assets, Results
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2022
Google announced updates on Wednesday to Performance Max to help advertisers furth ...
- Amazon Ads Features Focus On Measurement, Clean Room, Video
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2022
The company is bringing measurement, video, and clean room products to advertise ...
- Uber's Retail Media Network Should Act Like TV Streamers -- Offering Free Stuff
TV Watch, Wayne Friedman - Thursday, October 27, 2022
The Uber ad network boosts the whole idea of the "retail med ...
- NBCU Vs. WSJ: Real Beef Or Babble Bop?
TVBlog, Adam Buckman - Thursday, October 27, 2022
The TV Blog takes a deeper dive into NBCU's reaction to t ...
- 65% Of U.S. Shoppers Say They Will Spend Less This Christmas
Digital News Daily, Colin Kirkland - Tuesday, October 25, 2022
Price will be the main factor in purchase decisions for 57% ...
- YouTube's 1st YoY Ad Revenue Dip Underscores Tech Giants' Slump
Digital News Daily, Karlene Lukovitz - Wednesday, October 26, 2022
YouTube ad revenue dipped 2% in Q3, and parent Alphabet's total reven ...
- P&G's Pritchard Pulls A Bait-and-Switch, Calls For End Of 'General Market'
MediaDailyNews, Joe Mandese - Wednesday, October 26, 2022
"We need to break the [general market] media reach habit," he sa ...
- Yahoo Newly Appointed CRO Elizabeth Herbst-Brady Plans To Give Brands 'What They Need'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2022
Herbst-Brady will be responsible for Yahoo's revenue generation and global go-to mark ...
- CafeMedia, Colossus SSP Partner For Ad Net Supporting Minority, Women, Veteran-Owned Sites
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2022
CafeMedia/AdThrive and Direct Digital Holdings' Colossus SSP have officially announced a partnersh ...
- Google Alum Nicholas Weaver Named DISQO VP Of Engineering
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2022
Nicholas Weaver has joined customer-experience intelligence platform DISQO to spearhead development ...
- Valpak Gets Into Data Business
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2022
Valpak has launched an advertising service that converts the outside back ...
- Google Search, Cloud Services Silver Lining - Total YoY Revenue Rose A Mere 6% In Q3 2022
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2022
Financial results for Q3 reflect "healthy fundamental growth in Search and moment ...
- Google Increases Visual Results On Desktop
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 24, 2022
Google has been testing a product image grid that turns the sear ...
- Senior Adults' Income Level A Major Factor In Signing On To TV Streamers
Television News Daily, Wayne Friedman - Monday, October 24, 2022
Lower income may be a factor in decision making when it com ...
- AVOD Streamers To Slow To 9% Growth In Q4, Hit $9.8B Total For 2022
Television News Daily, Wayne Friedman - Tuesday, October 25, 2022
Strong double-digit percentage growth on U.S.-based AVOD services will slow dramatically ...
- YouTube's Impact On Kid-Driven Purchases, And Kids' Early Dive Into The Metaverse
Video Insider, Karlene Lukovitz - Tuesday, October 25, 2022
Popular metaverse-hosted games like Roblox are "gateways" to the metaverse for ki ...
- AdTheorent Unveils Privacy-Compliant Predictive Audiences For Healthcare Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, October 24, 2022
AdTheorent Health recently announced the launch of Predictive Audiences for the healthca ...
- NBCU Takes On 'WSJ' Over Critical Coverage Of Streaming Advertising
Digital News Daily, Karlene Lukovitz - Monday, October 24, 2022
Solutions to streaming advertising challenges already exist, but the question is h ...
- Report: CPG TV Ad Impressions, Spending Continue To Decline
Marketing Daily, Steve Ellwanger - Friday, October 21, 2022
Among top 10 brands by total ad impressions, six were in househo ...
- GroupM Drops New Evidence Of Disconnect Between Economy And Ad Spending
RTBlog, Joe Mandese - Monday, October 24, 2022
GroupM's business intelligence team called out analysts and journalists for focusing ...
- Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 21, 2022
Many consumers want additional identity-verification systems, and 60% have a positive vi ...
- 'Black Adam,' Dwayne Johnson Flex Superhero Box-Office Muscle With $67M Opening
Television News Daily, Wayne Friedman - Monday, October 24, 2022
With $21.7 million in overall TV spend, per iSpot.tv, "Black Adam" open ...
- Linear TV Networks As Targets: Where Will Netflix Get Ad Revenue From?
TV Watch, Wayne Friedman - Monday, October 24, 2022
John Hodulik, media analyst for UBS, expects ad revenues will grow slow ...
- Peloton Continues To Struggle, Ad Spend Down 60% In 2022
Digital News Daily, Colin Kirkland - Thursday, October 20, 2022
Last year, American exercise and media company Peloton Interactive had an avera ...