- ARF Journal Issues Call For Attention, Partners With TVision So Experts Can Research It
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2022
In what appears to be an industry first, the ARF's 'Journal ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2022
More marketers plan to increase rather than decrease ad and marketing budge ...
- Google Develops Data-Driven Simulation Tool To Measure Automated Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2022
Google announced on Tuesday it will launch a simulation tool for eligib ...
- Spotlight On Local TV News: Viewers Shifting To Streaming From Pay TV?
TV Watch, Wayne Friedman - Wednesday, December 14, 2022
VUit, a free, ad-supported, web-based streaming service, offers local TV content wi ...
- Google Sends 'Love Letter To World' Centered On Year In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 12, 2022
The search trends identify transformation and change in 2022 as the wor ...
- Viewer Cannibalization: Young Media Feeding On Linear TV-Based Content In Other Places
TV Watch, Wayne Friedman - Tuesday, December 13, 2022
Where exactly are those cord-cutters going when they drop their cable/satellite/virtual ...
- Heineken Develops Attention Measurement Campaign With Teads And Dentsu
Data & Programmatic Insider, Laurie Sullivan - Monday, December 12, 2022
Heineken and Dentsu worked with Teads to test an attention-measurement campaign arou ...
- Advocates Seek Lame-Duck Vote On Bill That Would Ban Behavioral Targeting
Digital News Daily, Wendy Davis - Friday, December 9, 2022
Consumer advocates are asking House Speaker Nancy Pelosi to hold a vo ...
- Microsoft Buys Nearly 4% Of London Stock Exchange, Requires Verification For UK Advertisers In Financial Services
Performance Marketing Insider, Laurie Sullivan - Monday, December 12, 2022
Microsoft will pay nearly $2 billion for a share in the Lond ...
- Google Ad Manager Stopped Serving Ads On Thursday Evening
Publishers Daily, Ray Schultz - Saturday, December 10, 2022
Google says the issue was resolved, but many top publishers and advertise ...
- Torch Song Soliloquy: Wieser's Hand-Off To Scott-Dawkins
RTBlog, Joe Mandese - Monday, December 12, 2022
"To you from failing hands we throw the torch for you ...
- Google Apologizes For Ad Manager Outage, Raising Questions On Dependency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 12, 2022
Google apologized last week for the "inconvenience" it caused online publishers wh ...
- TV Program Ad Spend, Promotion Up 8% Over 3 Months, 'Yellowstone' Gets Big Push
Television News Daily, Wayne Friedman - Friday, December 9, 2022
TV network-based companies have increased on-air media time and paid-ad spending ...
- World Cup Rakes In $213.6M In National Ad Spend, Delivers 8.4B Impressions So Far
Television News Daily, Wayne Friedman - Sunday, December 11, 2022
An estimated $213.6 million in national TV advertising was placed on F ...
- Pricey Streaming Platforms Don't Always Deliver Higher Value - Is That Right?
TV Watch, Wayne Friedman - Monday, December 12, 2022
A study designed to determine the best "value" gave a surprising n ...
- Twitter To Add Advertising Controls Based On Keywords
Digital News Daily, Karlene Lukovitz - Friday, December 9, 2022
The platform will also reportedly introduce another revamp of its Twitter Bl ...
- When Is A Media Buy A Greenwashing Liability? When It's A Fossil Fuel Brand Sponsoring Climate Coverage
MediaDailyNews, Joe Mandese - Friday, December 9, 2022
"It's strings-attached sponsorship," Ben Franta, an expert on greenwashing litigation, explained duri ...
- Yelp Changes App To Help Businesses Drive High-Quality Leads
Performance Marketing Insider, Laurie Sullivan - Friday, December 9, 2022
Yelp has made significant changes to its app for businesses trying ...
- Disney+ Launches Ad Option With More Than 100 Advertisers
Television News Daily, Wayne Friedman - Thursday, December 8, 2022
All major media agency groups have been active for the Disney+ ...
- OTC Cough/Cold Ad Spend Increases 1000%
Digital News Daily, Colin Kirkland - Wednesday, December 7, 2022
Over-the-counter advertisers' spend exceeded $73 million in September and October -- wi ...
- Affiliate Marketing Missing Better Integration With Measurement
Performance Marketing Insider, Laurie Sullivan - Thursday, December 8, 2022
Affiliate marketing continues to grow, but the channel will not "truly bloo ...
- Ad.net Acquires IntentX, Digital Commerce Platform For Publishers
Publishers Daily, Ray Schultz - Wednesday, December 7, 2022
IntentX serves such publishing partners as Accuweather, DailyMail, Fandom and PCWorld. ...
- Heineken Beats Average Ad Attention Span With Brazil Festival Sponsorship
Publishers Daily, Ray Schultz - Wednesday, December 7, 2022
Attention proves to be a stronger metric than viewability, Teads and Dent ...
- Netflix: More Ad Options Coming, No 'Profit Path' For Sports Yet
Television News Daily, Wayne Friedman - Thursday, December 8, 2022
"It's likely there'll be multiple ad tiers over time," said Netflix's CEO/Chi ...
- Elon Musk's Newfound Ad Business Focus: Some Twitter, Tesla TV Messaging Now?
TV Watch, Wayne Friedman - Thursday, December 8, 2022
Musk now has a much better understanding of what a good med ...
- News Rating Service Adds Nuances To 'Exclusion,' 'Inclusion' Media-Buying Lists
MediaDailyNews, Joe Mandese - Wednesday, December 7, 2022
The new options being unveiled by NewsGuard this morning include gradations f ...
- Walmart+ Becomes Valpak's First Premier Plus Advertiser
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 7, 2022
Walmart+ in December became the first advertiser to use Valpak's Premier Pl ...
- GE Buys Out Entire Edition Of 'The New York Times'
Publishers Daily, Ray Schultz - Tuesday, December 6, 2022
In first time ever, paper's print, digital editions were taken over ...
- Q4 Scatter Pacing Down 39%
Television News Daily, Wayne Friedman - Tuesday, December 6, 2022
The difference between upfront and scatter market TV-placed media in the peri ...
- Paramount's Bakish: Scatter Weaker Than Expected, D2C 'Decelerates'
Television News Daily, Wayne Friedman - Tuesday, December 6, 2022
"We do now see the fourth quarter coming in a bit bel ...