- ARF: 5%+ Of U.S. Homes Have No TV Set, ACR Data, vMVPDs Complicating Measurement
Digital News Daily, Karlene Lukovitz - Tuesday, December 20, 2022
The new DASH study also finds YoY household penetration levels flat ...
- Ad Market Falls For 6th Consecutive Month In November, Signaling Potential Recession
MediaDailyNews, Joe Mandese - Tuesday, December 20, 2022
Year-to-date, Standard Media Index estimates U.S. ad spending still is up 2. ...
- Meta Warned By EU Over Linking Facebook To Classified Ads Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 19, 2022
The EU plans to proceed with an antitrust investigation into Meta bas ...
- Google Says Automation Will Support Advertisers In A World Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 19, 2022
Google is collaborating with the advertising industry to transition to new priva ...
- World Cup: Argentina Win Over France Scores Highest U.S. TV Viewers Ever At 16.8M
Television News Daily, Wayne Friedman - Tuesday, December 20, 2022
The World Cup Finals scored 16.8 million Nielsen-measured viewers -- the highe ...
- NBCU Names Maggy Chan Global Advertising Managing Director
Digital News Daily, Karlene Lukovitz - Monday, December 19, 2022
Chan succeeds KC Sullivan, who became president of CNBC in August; repor ...
- 'Pepsi, Where's My Jet?' Offers Lessons For Marketers, Agencies
Marketing Daily, Les Luchter - Friday, December 16, 2022
Four-part Netflix series is suspenseful case history of a marketing campaign th ...
- 'Avatar,' The Way Of The Box Office, Records Third-Highest Opening This Year
MediaDailyNews, Wayne Friedman - Sunday, December 18, 2022
"Avatar: The Way of Water" was the third-highest opening globally since 202 ...
- Magna Finds Culture Eats General-Market Audio Strategies For Breakfast
MediaDailyNews, Joe Mandese - Monday, December 19, 2022
An in-depth study the IPG Mediabrands agency conducted with audio giant S ...
- Super Coffee Performance Marketing Focuses On Qualified Buyers To Increase Return On Ad Spend
Performance Marketing Insider, Laurie Sullivan - Monday, December 19, 2022
Super Coffee CEO Jimmy DeCicco wanted to turn the company into ...
- Publishers, Ad Buyers Face Big Challenges In 2023: Study
Publishers Daily, Ray Schultz - Saturday, December 17, 2022
Lack of access to data is one problem; another is declining consum ...
- Privacy And Reputation Will Be Front Of Mind Next Year, Executive Predicts
Publishers Daily, Ray Schultz - Saturday, December 17, 2022
Brands will be paying attention to values as they seek advertising th ...
- AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market
Television News Daily, Wayne Friedman - Friday, December 16, 2022
While AVOD platforms are projected to rise 27% to $9.6 billion th ...
- A Third Of Brands Expect To Return To Linear TV Platforms In Q1, Study Finds
Television News Daily, Wayne Friedman - Friday, December 16, 2022
Amidst ongoing weakness in the Q3 and Q4 national TV ad market ...
- Laura Molen, Longtime NBCU President Of Ad Sales, To Depart
Television News Daily, Wayne Friedman - Friday, December 16, 2022
Laura Molen, president of ad sales and a 10-year veteran who h ...
- IAS Partners With Gadsme To Provide Greater Transparency For In-Game Ad Performance
Digital News Daily, Colin Kirkland - Thursday, December 15, 2022
IAS aims to to provide greater transparency for in-game ad performance ...
- Metaverse And Web3 New Year's Predictions From Kinetix Co-Founder Yassine Tahi
Digital News Daily, Colin Kirkland - Thursday, December 15, 2022
The Kinetix cofounder talks about the company's views on other metaverse platfor ...
- What's Up Doxx?
Red, White & Blog, Joe Mandese - Friday, December 16, 2022
Remember, this is the same @elonmusk who said advertisers exercising their fr ...
- 62% Of Consumers Use Mobile To Play Games, 76% Play More Than 1 Hour Daily, Survey Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 16, 2022
Publishers, developers, and advertisers have a new opportunity to collaborate in 20 ...
- Yext Releases Search, Social, Publisher Features To All As 2022 Comes To A Close
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 16, 2022
Listings Verifier and other features support Yext's Answers Platform. Twitter and Instagr ...
- Pluto TV Expands 'Stream Now. Pay Never' Campaign With Drew Barrymore Promo
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
The campaign featuring Barrymore and her daytime talk show, with the tagli ...
- Netflix Ad Woes: Inventory Shortage, Underdelivery, Cash Back To Advertisers
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
Netflix is off to a rough start with its ad option ...
- TV News As A Streaming Service Can Make Profits: Just Look At NBC News Now
TV Watch, Wayne Friedman - Friday, December 16, 2022
Is streaming the way into young viewers' minds and hearts when ...
- Senators Make Year-End Push To Ban Behavioral Targeting To Teens
Digital News Daily, Wendy Davis - Wednesday, December 14, 2022
"Children and teens are uniquely vulnerable populations in today's digital ecosystem, y ...
- Global Mobile Ad Spend Growth To Slow To 7.5% In 2023
Mobile Insider, Karlene Lukovitz - Thursday, December 15, 2022
Down from 14% in 2022. Brand advertising is expected to help count ...
- Media Auditing Bureaus AAM, BPA Merging In Move To Build Trust
Publishers Daily, Ray Schultz - Wednesday, December 14, 2022
Members will vote on the merger in January. It must still w ...
- EDO Names Theatrical Marketing Veteran Siskind To GM Analytics Post
Television News Daily, Wayne Friedman - Wednesday, December 14, 2022
Longtime senior theatrical marketing exec Steve Siskind has been named GM ...
- Projection: Twitter Users To Sink To 50M+, With Flat Revenue, By 2024
Digital News Daily, Karlene Lukovitz - Wednesday, December 14, 2022
Insider Intelligence predicts a drop of more than 200 million users d ...
- NBA Entertainment Hires Horizon Sports & Experiences, Led By David Levy, Chris Weil
MediaDailyNews, Wayne Friedman - Tuesday, December 13, 2022
NBA Entertainment, the NBA's marketing/production division, has hired a new marketing agen ...
- Ten Years After, Local Media Shop Embodies Sandy Hook
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2022
When Mediassociates moved to the hamlet months before the tragedy, it h ...