- Walrus Will Produce Super Bowl Spot - For Free*
MAD, Fern Siegel - Monday, October 31, 2022
Walrus has made a clever pitch to advertisers. ...
- Looking At Life Through Ad-Colored Glasses
Media Insider, Gord Hotchkiss - Tuesday, November 1, 2022
Ads are an interesting reflection of the culture in which that ...
- Sarah Personette Resigns As Twitter's Top Ad Exec
MediaDailyNews, Joe Mandese - Tuesday, November 1, 2022
In a series of tweets this morning, Personette said she resigned Frid ...
- Meta Receives MRC Accreditation For Parts Of Its Brand Safety Solutions
MediaDailyNews, Joe Mandese - Tuesday, November 1, 2022
The accreditation applies only to Facebook's direct monetization controls, but Meta h ...
- Google Ads Data Hub Becomes Two Offerings With Distinct Focuses
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 31, 2022
Google Ads Data Hub, a cloud measurement solution based on privacy, wi ...
- Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 31, 2022
Data released from omnichannel performance marketing firm Skai shows marketers spent slight ...
- Ad-Free Vs. Ad-Supported Streaming Subscribers: Similar Distribution In Age, Gender, Income
Television News Daily, Wayne Friedman - Tuesday, November 1, 2022
Ad-supported and ad-free subscription services are "overwhelmingly similar in distribution in ter ...
- 30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year
Video Insider, Karlene Lukovitz - Monday, October 31, 2022
About half of U.S. viewers report that streaming ads have prompted th ...
- Mi' Familia? Ads Targeting Hispanic Dads Must Move Beyond The Tropes
MAD, Carlos Aguilar - Friday, October 28, 2022
Filial love is a biological impulse bolstered by a myriad of soci ...
- Theatricals' End-of-the-Year Push: First Up: 'Black Panther: Wakanda Forever'
MediaDailyNews, Wayne Friedman - Monday, October 31, 2022
Disney/Marvel's "Black Panther: Wakanda Forever" debuts Nov. 11. The studio has alrea ...
- GroupM Stands Pat On Ad Economy, Cites Q3 Media Earnings
MediaDailyNews, Joe Mandese - Monday, October 31, 2022
"We still end up in the mid-single-digit growth rate for this quart ...
- Why Twitter's Ad Outlook Is The Real Hellscape
RTBlog, Joe Mandese - Monday, October 31, 2022
"When you let go of the people who were responsible for keepi ...
- Microsoft Advertising Poised To Offer Google-Like 'Performance Max' Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 28, 2022
Microsoft Advertising developers have been quietly building a platform similar to Goog ...
- Will Twitter Be The Search Engine For Elon Musk's 'App X' Dream?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 28, 2022
"The potential as a search engine is huge, and mostly unrecognized, exce ...
- Apple Shares New Ad For Fitness+, Proving 'All You Need Is An iPhone,' And Services
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 28, 2022
Apple's focus on the latest release of its Watch and related ap ...
- Political Ads Rising In Sports Programming: Viamedia
Television News Daily, Wayne Friedman - Monday, October 31, 2022
Political ad spend in sports programming will triple its previous revenue leve ...
- The Media Recession Is Coming, The Media Recession Is Coming -- Or Is It?
TV Watch, Wayne Friedman - Monday, October 31, 2022
Top-flight experts have blown the reading of where the economy has be ...
- One in Four Say Advertisers Shouldn't Appear Near News About Controversial Politicians
Digital News Daily, Wendy Davis - Thursday, October 27, 2022
Around one in four web users say companies should avoid advertising ne ...
- In Letter To Advertisers, Musk Vows Twitter Won't Be A 'Hellscape' Or 'Spam'
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
"It is essential to show Twitter users advertising that is as releva ...
- Microsoft Looks For Unusual Opportunities For Advertisers, Finds One In Qatar
Performance Marketing Insider, Laurie Sullivan - Friday, October 28, 2022
Many of this year's World Cup soccer games will take place duri ...
- LoopMe Data Suggests What Netflix Basic With Ads Service Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
Performance marketers have begun to view streaming and connected TV services ...
- Google Analytics 4 Migration Deadline For UA360 Moved To 2024, Cites Complexities For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
The transition to Google Analytics 4 is complex. Google has moved t ...
- TelevisaUnivision Posts 5% Bump In U.S. Ad Sales In Q3
Television News Daily, Wayne Friedman - Thursday, October 27, 2022
Ad revenue in the U.S. and Mexico was up 6% to $725 ...
- Americans Near 'Double Digits' Number Of Video Services
Television News Daily, Wayne Friedman - Friday, October 28, 2022
Consumers now average 9.86 video services -- up from 8.8 a ye ...
- Charter Revenues Up 3.1% In Q3, Driven By Advertising, Mobile And Broadband Gains
Television News Daily, Wayne Friedman - Friday, October 28, 2022
Boosted by advertising, mobile, and broadband revenues, Charter Communications grew overall revenu ...
- YouTube Decline A Recession Marker? See Another Wrinkle In The Digital Ad Video Economy
TV Watch, Wayne Friedman - Friday, October 28, 2022
From a macroeconomic point of view, the YouTube decline represents an omino ...
- Griffins Of 'Family Guy' Air Frustrations Over Untuckit Spots
TVBlog, Adam Buckman - Friday, October 28, 2022
Commercials for Untuckit shirts get skewered Sunday night on a Halloween episo ...
- WideOrbit Marketplace Now Lets Broadcasters Set Own Rate Guidance
Digital News Daily, Karlene Lukovitz - Wednesday, October 26, 2022
SSP's latest version lets local broadcasters set their own rate guidance ...
- Cox Should Revise Ad Boasting Of 1 Gig Service, Watchdog Says
Digital News Daily, Wendy Davis - Wednesday, October 26, 2022
Cox should revise an ad that touts broadband service at speeds ...
- AdRoll And Shopify Partner On Rewards Program For Merchants
Email Marketing Daily, Ray Schultz - Thursday, October 27, 2022
Shopify merchants will get 10% back for anything spent on AdRoll's w ...