- Warner Bros. Discovery Strikes Measurement Deal With VideoAmp
Television News Daily, Wayne Friedman - Tuesday, January 3, 2023
Warner Bros. Discovery has struck an agreement with VideoAmp to measure cross-scre ...
- You Need Pants With Really Big Pockets To Carry All Your Mint Mobile Savings
MAD, Steve McClellan - Thursday, December 29, 2022
That's the gist of a new holiday ad from the carrier, whi ...
- 2023 Trends In Search Marketing And Performance From Your Peers
Performance Marketing Insider, Laurie Sullivan - Friday, December 30, 2022
It's impossible to predict the path of technology, but many have co ...
- America Under The Influence As TV Encourages Drinking
TVBlog, Adam Buckman - Friday, December 30, 2022
If TV is the influential medium that the ad biz insists ...
- Movie Fans Can Sue Studios For Advertising Misleading Trailers
MAD, Fern Siegel - Wednesday, December 28, 2022
The case involves the 2019 film "Yesterday," about a world without t ...
- Two Nonprofits Target Seniors, Disabled For Vaccine Outreach
Marketing Daily, Les Luchter - Wednesday, December 28, 2022
The National Council on Aging says it will it will use cultural ...
- Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, December 29, 2022
California, Colorado, Connecticut, Virginia and Utah will take on new data-protection la ...
- California Bans Tesla Fully Self-Driving Ads
MAD, Fern Siegel - Tuesday, December 27, 2022
The new law calls out "deceptively naming or marketing" a car ...
- Is Big Tech In Big Trouble?
MediaDailyNews, Fredrik Kinge - Wednesday, December 28, 2022
The news has been full of stories about layoffs from Big Te ...
- YouTube's Best-Performing Ads For 2022
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 28, 2022
YouTube's annual list of ads that performed best on its platform includ ...
- Over 90% Of Firms Plan Data Initiatives For '23, Many Struggle To Realize Value From Data
Data & Programmatic Insider, Laurie Sullivan - Tuesday, December 27, 2022
Data will take priority for nearly all enterprises in 2023, according ...
- 5 Marketing Trends That Will Define Health Media In 2023
MediaDailyNews, Andrea Palmer - Tuesday, December 27, 2022
Five trends are sure to be disruptors in 2023. One has t ...
- Ad, Marketing Executives Discuss Gender Bias In New York Festivals Series
Mediapsssst, Richard Whitman - Friday, December 23, 2022
The series was created in partnership with Band of Sister, six seni ...
- NFL Brand Airings Down In 2022, TV Viewing Flat Through Week 15
Television News Daily, Wayne Friedman - Friday, December 23, 2022
The NFL has decreased its national linear TV brand airings by 2 ...
- Ad Legend George Lois, His Wife Rosemary To Be Celebrated At NYC Event
Mediapsssst, Richard Whitman - Thursday, December 22, 2022
Lois died last month at the age of 91, just two mont ...
- When Does It Pay To Take A Risk In Advertising?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 22, 2022
A study on B2B marketing trends reveals businesses remain optimistic about growt ...
- Microsoft Store Ads To Become Generally Available In January
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 22, 2022
Microsoft Advertising has further expanded internationally and released new updates for Hot ...
- From A Merger To Maury: The Top TV News Stories Of 2022
TVBlog, Adam Buckman - Friday, December 23, 2022
A merger of media giants, the rise of sports gambling ads, a ...
- MassMutual Film About Bruins Defenseman McAvoy Debuts During NHL Winter Classic
Mediapsssst, Richard Whitman - Wednesday, December 21, 2022
Working with media agency Giant Spoon, MassMutual says it is looking ...
- DuckDuckGo Launches Google Sign-in Pop-Up Protection
Performance Marketing Insider, Laurie Sullivan - Thursday, December 22, 2022
Google Sign-in Pop-Up Protection will help hide pop-ups on non-Google websites ...
- FTC Releases New Advertising Compliance Guidance For Health Care Products
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 21, 2022
The FTC guidelines are intended to prevent unfair and deceptive practices, simil ...
- Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 21, 2022
Founding AdTechCares partners including InMobi, Pinterest, Media.Monks, and Smartly.io have launched ...
- Virtual MVPDs Provide Real Ad Spending On Roku, Amazon Fire
Television News Daily, Wayne Friedman - Wednesday, December 21, 2022
The bulk of ad spend on Roku and Amazon Fire TV ...
- Amazon Rolls Out New Ad-Supported Content To U.S. Fire TV Customers
Digital News Daily, Colin Kirkland - Tuesday, December 20, 2022
Users of Amazon's Fire TV microconsoles will now have access to te ...
- Even 'Ad Intolerants' Watch Ad-Supported Services, But Enthusiasm For New AVODs Is Modest
Digital News Daily, Karlene Lukovitz - Wednesday, December 21, 2022
Relatively small percentages plan to subscribe using the new Disney+ and Netfl ...
- Ad 'Duopoly' Falters, Will Bring In Less Than Half Of Digital Advertising
Publishers Daily, Ray Schultz - Tuesday, December 20, 2022
The pair reached their peak in 2017, when they generated 54.7% ...
- Broader Group Of Consumers Feels Represented In Ads
Research Intelligencer, Robert Williams - Wednesday, December 21, 2022
More than two-thirds of consumers on average said advertising had become mo ...
- Qualcomm Campaign Taps Michelle Yeoh To Share The Infinite Possibilities Of AI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 20, 2022
The Qualcomm campaign, called The Edge of Possible, highlights the everyday impa ...
- Paramount Global Scraps Long-Time Carnegie Hall Upfront Event
Television News Daily, Wayne Friedman - Tuesday, December 20, 2022
Paramount Global is making a dramatic move this year in abandoning i ...
- Netflix's Basic With Ads Option Off To A 'Modest' Start
Television News Daily, Wayne Friedman - Tuesday, December 20, 2022
In November, 9% of new Netflix sign-ups in the U.S. went ...