- Data Reveals Twitter Has Been Shedding Advertisers Since June
Digital News Daily, Colin Kirkland - Friday, November 4, 2022
Twitter has shed thousands of advertisers since May of this year, accordi ...
- Peach Will Support Netflix's New Ad-Supported Model
Digital News Daily, Colin Kirkland - Friday, November 4, 2022
Global video ad management platform Peach has announced support of Netflix's high ...
- Some Creators Unhappy About Netflix Mid-Video Ads: Report
Digital News Daily, Karlene Lukovitz - Monday, November 7, 2022
Netflix is also said to have no plans to share ad reve ...
- Take That Madison Avenue: Twitter Massively Cuts Its Own Ad Buys Too
MediaDailyNews, Joe Mandese - Monday, November 7, 2022
Twitter spent less than $3 million on media buys in 2021, a ...
- Omnicom In 'Close Contact With Twitter' Given Client Concerns About Its Ad Platform
Mediapsssst, Richard Whitman - Friday, November 4, 2022
Several other groups would only speak on background, and the gist ...
- Blockthrough Co-Founder Looks At The Future Of Ad Blocking
Performance Marketing Insider, Laurie Sullivan - Monday, November 7, 2022
Marty Kratky-Katz, Blockthrough CEO, says: "The future means providing an on-ramp ...
- Microsoft Job Posts Hint At New Strategy For Windows, Cloud, Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 4, 2022
A Microsoft job post hints at an ad-supported version of Windows, a ...
- Apple Reportedly Will Build Ad Network Around Major League Soccer
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 6, 2022
Apple plans to build a live TV ad network in preparation f ...
- AMC Networks Sinks 10% In U.S. Ad Revenue, More Declines Expected: Analyst
Television News Daily, Wayne Friedman - Friday, November 4, 2022
AMC Networks witnessed plummeting double-digit percentage Q3 ad-revenue declines in the U. ...
- MGM Speeds Marketer Film Clip Searches With AI-Driven Tool
Digital News Daily, Karlene Lukovitz - Friday, November 4, 2022
Studio says film clip searches can be reduced from hours to minu ...
- Musk Blames Advocacy Groups For 'Massive Drop' In Twitter's Ad Revenue
MediaDailyNews, Joe Mandese - Friday, November 4, 2022
He also blamed the groups exercising their free speech for "trying ...
- McClatchy Offers Self-Service Ad-Buying Platform
Publishers Daily, Ray Schultz - Thursday, November 3, 2022
Media company partners with DanAds to provide one-stop access to space ...
- Merkle: Prioritizing Performance Media, What Marketers Say They Do
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 3, 2022
Just 48% of respondents to a Merkle survey prioritized organic search mo ...
- Experian Marketing Services Appoints George Panagopoulos As CTO
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 3, 2022
George Panagopoulos loves data and questions everything, which is likely why Experi ...
- Warner Bros. Discovery Q3: TV Network Ads Down 14%, D2C Subs Up 2.8M
Television News Daily, Wayne Friedman - Friday, November 4, 2022
For Q3, overall business revenue dropped 8% to $9.8 billion, while ...
- YouTube Announces Launch Of 'Prime-Time Channels' Hub Featuring 34 Streaming Services
Digital News Daily, Colin Kirkland - Wednesday, November 2, 2022
"Primetime Channels" is a new storefront hub featuring 34 subscription streaming servic ...
- Trustworthy Accountability Group Rolls Out 'Transparency' Certification
Digital News Daily, Wendy Davis - Thursday, November 3, 2022
The industry's Trustworthy Accountability Group is unveiling a new certification program th ...
- Adobe Launches Media Consolidation Review
MAD, Steve McClellan - Wednesday, November 2, 2022
The company spends an estimated $150 million on measured media worldwide, accordi ...
- How LinkedIn Prioritizes B2B Buyer Privacy
Performance Marketing Insider, Laurie Sullivan - Thursday, November 3, 2022
LinkedIn says it will continue to invest in innovative tech to he ...
- How Elon Musk's Meetings With Madison Avenue Went
Red, White & Blog, Joe Mandese - Thursday, November 3, 2022
"Everyone is asking about the meetings," said one anonymous holding company sourc ...
- Paramount Global Q3: Advertising Down 2%, D2C Subs Add 4.6M, Revenues Up 38%
Television News Daily, Wayne Friedman - Wednesday, November 2, 2022
Paramount's TV media unit saw advertising decline 3% in Q3, despite stro ...
- Fox Corp.'s OneFOX Strikes SSP Deal With FreeWheel
Television News Daily, Wayne Friedman - Thursday, November 3, 2022
The deal will work with Fox's OneFOX video inventory to manage direct-so ...
- The Cookie Diet: Brands Are Slightly Less Worried About Privacy, Merkle Reports
Email Insider, Ray Schultz - Wednesday, November 2, 2022
Although marketers seem less concerned about privacy issues, most feel that priva ...
- No Joke, Says Comedian Leslie Jones: Get Out And Vote
Mediapsssst, Richard Whitman - Tuesday, November 1, 2022
The former Saturday Night Live cast member stars in a new ...
- When Madison Avenue Freezes Over
Red, White & Blog, Joe Mandese - Wednesday, November 2, 2022
If I could be a fly on the wall at big agen ...
- Zoom Strengthens Rebrand Message With Ad Series
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 1, 2022
The first ad in the series created by agency 72andSunny aired la ...
- Fox's Cable TV Revenue Flat Amid Subscriber Decline, Political Ads Higher
Television News Daily, Wayne Friedman - Tuesday, November 1, 2022
Cable TV revenues for its most recent quarterly period were slightly ...
- Paramount Advertising Restructures Under Media Agency Holding Company Focus
Television News Daily, Wayne Friedman - Wednesday, November 2, 2022
The ad unit will align workflows around six of the big med ...
- Roku Posts Sharp Q3 Net Loss With Weak Ad Projections, Stock Crushed 18%
Television News Daily, Wayne Friedman - Wednesday, November 2, 2022
Roku's stock got slammed in after-hours trading as it posted Q3 earnin ...
- TV Networks' Twitter Show Promotion: Can A 'Hellscape' Be A Good Thing?
TV Watch, Wayne Friedman - Wednesday, November 2, 2022
What if all those TV networks that have Shonda Rhimes shows li ...