- Proof-of-You
RTBlog, Joe Mandese - Monday, November 14, 2022
The problem with Musk's paid verification model is there is no transaction ...
- TikTok Shop Opens Ecommerce In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 11, 2022
TikTok Shop has debuted in the U.S. Participation for now requires ...
- National TV News Advertising Up 16% Leading Into Midterms, Stronger Gains Vs. 2018
Television News Daily, Wayne Friedman - Friday, November 11, 2022
The bulk of the increased political ad dollars during major election yea ...
- Did You Know You're A Gamer?
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Gaming is everywhere, and is for everyone. The question is no long ...
- Proven-Performance Approach Drives Upward Progress of Video RoAS
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Building and executing campaigns rooted in proven results can present limitations ...
- Dentsu Makes A Case For Planning 'Carbon Budgets'
MediaDailyNews, Joe Mandese - Friday, November 11, 2022
The pitch comes a week after parent Dentsu unveiled plans to integra ...
- Senate Candidates Fought For Seats Primarily Through Negative Campaign Messages
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 10, 2022
Ad messaging skewed heavily negative this election cycle, emphasizing what voters cou ...
- Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 10, 2022
Emodo's strategy to help advertisers reach its audience through an advanced nati ...
- Vizio Overdelivers Smart TV Ad Revenue Amid 'Challenging Environment': Analyst
Television News Daily, Wayne Friedman - Thursday, November 10, 2022
Smart TV platform revenue at Vizio Holding Co. grew 49% to $1 ...
- Local TV Advertising Forecast: Flat Overall, Broadcast TV Double-Digit Declines In 2023
TV Watch, Wayne Friedman - Friday, November 11, 2022
Long term, what's the plan for ads on local TV? Borrell Associat ...
- Ogilvy Wins Another Network Of The Year Honors
MAD, Fern Siegel - Wednesday, November 9, 2022
The agency's performance at the 2022 London International Awards was led ...
- GroupM Forms Decarbonization Coalition, Invites Other Clients To Join
MediaDailyNews, Joe Mandese - Thursday, November 10, 2022
Founding members represent $10 billion in ad spending from Audible, AXA, Baye ...
- Search Ad Spend Contracts Among Big Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
The digital ad industry could be on the cusp of a maj ...
- Local Advertising To Remain Mostly Flat In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
Borrell Research on Wednesday released data projecting that local advertising will experien ...
- Warner Bros. Discovery Promotes Strobel To EVP, Ad Sales
Television News Daily, Wayne Friedman - Wednesday, November 9, 2022
Strobel, who was SVP ad sales for Warner Bros. Discovery Sports, ...
- Against The TV Ad Grain: Trade Desk's Q3 Revenue Soars A Strong 31%
Television News Daily, Wayne Friedman - Wednesday, November 9, 2022
Although other TV and CTV ad platforms have had challenges, The Tra ...
- Chamber Of Commerce Urges Court To Block Advertisers' Class-Action Against Meta
Digital News Daily, Wendy Davis - Tuesday, November 8, 2022
Siding with Facebook, the U.S. Chamber of Commerce is urging a feder ...
- Highest-Earning Apps Per User: Study Spans Social Media, Entertainment, Finance
Digital News Daily, Colin Kirkland - Tuesday, November 8, 2022
Facebook earns the highest revenue per user, followed by Twitter and Instagra ...
- Musk Plans Ad Load Cut For Twitter Blue, Talks Paywall
Digital News Daily, Karlene Lukovitz - Wednesday, November 9, 2022
Musk has also sold $3.95 billion more in Tesla stock since t ...
- Study Finds Majority Of Americans Consider Themselves 'Climate Conscious Consumers'
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
The study from Volta Media represents a 15% increase from 2021, a ...
- Dentsu Identifies 10 Trends Reshaping Media In 2023
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
"This year we witnessed a very different geopolitical landscape and a n ...
- Eyeo Acquires Blockthrough To Further Support Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 8, 2022
Germany-based eyeo, which developed an open-source technology to filter ads, on Tuesd ...
- Nexstar Posts Surging Q3 Political Ad Gains, Core Advertising 'Stable' But Lower
Television News Daily, Wayne Friedman - Tuesday, November 8, 2022
Political advertising for the midterm elections rose 900% vs. the prior-year peri ...
- Scripps Sees 'Weakness' In National Ad Market, CTV Boosts Overall Results
Television News Daily, Wayne Friedman - Tuesday, November 8, 2022
Scripps said its national networks saw ad market "weakness" in Q3, b ...
- Magna/Charter Study Finds Ads Shown Across Different Screens Improve Recall
MAD, Steve McClellan - Monday, November 7, 2022
The study explored the impact of advertising when viewed across single ...
- Fox Corp. Wins The Right To Buy FanDuel Option -- At A Hefty Price
Television News Daily, Wayne Friedman - Monday, November 7, 2022
Sports betting is seen as a key for future growth for ...
- National TV Ad Spend Flat For September -- Ending Monthly Declines
Television News Daily, Wayne Friedman - Monday, November 7, 2022
Positive news came with September reversing a general monthly decline that beg ...
- Disney+ To Start With 100 Advertisers For U.S. Ad-Supported Launch
Television News Daily, Wayne Friedman - Wednesday, November 9, 2022
Disney CEO Bob Chapek said the launch group spans "a wide ran ...
- Data Reveals Twitter Has Been Shedding Advertisers Since June
Digital News Daily, Colin Kirkland - Friday, November 4, 2022
Twitter has shed thousands of advertisers since May of this year, accordi ...
- Peach Will Support Netflix's New Ad-Supported Model
Digital News Daily, Colin Kirkland - Friday, November 4, 2022
Global video ad management platform Peach has announced support of Netflix's high ...