- Paramount's Chopra: Ad Market Weak, But Not Worse Than During Pandemic
Television News Daily, Wayne Friedman - Wednesday, November 16, 2022
"There are some who have suggested that the current environment is wor ...
- IAB Says FTC Lacks Authority To Issue Privacy Rules
Digital News Daily, Wendy Davis - Tuesday, November 15, 2022
"If privacy will be federally regulated, such efforts should start with Congre ...
- TikTok, American Express Launch Small Business Accelerator Program
Digital News Daily, Colin Kirkland - Tuesday, November 15, 2022
#ShopSmall, launched in partnership with American Express, will give small businesses platfo ...
- Facebook Users Urge Appeals Court To Revive Battle Over 'Scam Ads'
Digital News Daily, Wendy Davis - Tuesday, November 15, 2022
Meta Platforms users seek to revive a lawsuit accusing the company ...
- Kumar Named SVP, Advertising Platforms For Audacy
MAD, Fern Siegel - Tuesday, November 15, 2022
The company touted her "deep ad tech platform experience and forward-thinking busine ...
- IAE To Unveil Framework, Tools For Mitigating Greenwashing
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2022
The Dec. 8th webinar follows one the Institute for Advertising Ethics he ...
- Ad Market Falls For 5th Consecutive Month In October, Defies Robust Agency Projections
MediaDailyNews, Joe Mandese - Wednesday, November 16, 2022
While the agency consensus currently projects 11.8% growth for 2022, our ind ...
- Podcast Advertisers Offered Help In Contextual Targeting
Publishers Daily, Ray Schultz - Wednesday, November 16, 2022
Acast's new Keyword Targeting will drive increased revenue for publishers, firm s ...
- Ads Work Better When They're Near Relevant Content: Study
Publishers Daily, Ray Schultz - Tuesday, November 15, 2022
Consumers are more likely to pay attention to ads that have ...
- Reddit Raids Top Ad Execs From Google, Pinterest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 15, 2022
Reddit has announced the hiring of two execs in its ad busine ...
- Opera Browser Becomes First To Build In TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 15, 2022
More than two-thirds of respondents to an Opera Survey said they u ...
- Activist Hedge Fund Urges Alphabet To Cut Head Count, Costs
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 15, 2022
The activist hedge fund told Alphabet execs the company would be mo ...
- Warner Bros. Discovery's Zaslav: TV Ad Market 'Very Weak'
Television News Daily, Wayne Friedman - Tuesday, November 15, 2022
David Zaslav said the ad market now is "weaker than it w ...
- Top Brands Join NBCU 'Currency Council,' Will Push New Currencies In Upfront
Television News Daily, Wayne Friedman - Thursday, November 17, 2022
More than 10 major advertisers including GM, Marriott Bonvoy. PepsiCo and Sta ...
- Netflix Goes Live With Chris Rock In 2023: Tennis, Cycling Next - Is That Enough?
TV Watch, Wayne Friedman - Wednesday, November 16, 2022
Netflix will stream a global live special from Chris Rock, fueling speculati ...
- Twitter Ad Controversy: Does Environment Really Matter?
TVBlog, Adam Buckman - Wednesday, November 16, 2022
Advertisers are concerned about the environment on Twitter for their ads, b ...
- Fake Eli Lilly 'Verified' Twitter Accounts Cause Company To Pull Ads
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 14, 2022
Twitter's money-grab move to charge for the verified user checkmark may ha ...
- FEC Proposes Regulation To Ensure Transparency For Digital Political Ads
MAD, Fern Siegel - Monday, November 14, 2022
As the financial and political stakes escalate, the agency wants to bri ...
- Number Of Media Agency, Client Execs Commuting To Office Jumps To A Third
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2022
The percentage commuting all/most days has risen to 33% in October fr ...
- Attribution: Why We're Still Doing Precise Things With Imprecise Data
MediaDailyNews, Tony Jarvis - Tuesday, November 15, 2022
Day One of the ARF's annual "Attribution & Analytics Accelerator" began t ...
- Microsoft Advertising Drives Performance Through Video Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 15, 2022
Microsoft has advanced its advertising platform, announcing Tuesday that its Audience Netwo ...
- Musk's SpaceX Purchases Twitter Campaign To Promote Starlink Internet Service
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 14, 2022
Elon Musk's SpaceX has purchased an ad package on Twitter for i ...
- Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 14, 2022
The cost per lead has increased significantly, with 21 of 23 industri ...
- 23% Of Ad-Supported OTT Service Users Click On, Buy From Ads
Video Insider, Karlene Lukovitz - Tuesday, November 15, 2022
About 37 million U.S. households now use at least one AVOD ...
- U.S.-Based Journey Further CEO Duncan Smith On How To Keep Consumers With The Brand
Data & Programmatic Insider, Laurie Sullivan - Monday, November 14, 2022
Expanding ad agency Journey Further from the U.K. to the U.S. ...
- (Re) Target Practice: Ads Being Leaked To Devices That Share Network Connections
Email Insider, Ray Schultz - Monday, November 14, 2022
Email addresses are the "durable" identity links that allow sensitive personal informati ...
- What Will Brands Gain From The Newest Advertising Channels?
MediaDailyNews, Lydia Martin - Monday, November 14, 2022
Following the publication of Q3 earnings at the end of October, ...
- 'Black Panther: Wakanda Forever' Rules The Movie Kingdom For November -- $180M Box Office
MediaDailyNews, Wayne Friedman - Sunday, November 13, 2022
"Black Panther: Wakanda Forever" delivered the best November result ever for ...
- Ruh-Roh: GroupM Solves Mystery Of Who Killed Television
MediaDailyNews, Joe Mandese - Monday, November 14, 2022
"When everyone is talking about the negative advertising market, I think th ...
- Frequence And Lineup Systems Partner On Sales Automation For Media
Publishers Daily, Ray Schultz - Sunday, November 13, 2022
The firms hope to provide a seamless flow of information for ...