- Google Quietly Tests New Way For Publishers To Monetize Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 23, 2022
Google is testing a new feature with publishers that will enable th ...
- Streamers' True Goals For Ad Options: Just An Option, But Not The Main Target
TV Watch, Wayne Friedman - Friday, November 25, 2022
For major legacy TV brands, pricing their advertising options can be tri ...
- Google Urged To Stamp Out Misleading Abortion Ads
Digital News Daily, Wendy Davis - Tuesday, November 22, 2022
"We ask you to address issues with misrepresentation in advertising on Google ...
- Baidu Benefits From Online Advertising Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2022
Despite continued lockdowns due to COVID-19, China's largest search engine Baidu report ...
- Fox, NBCU Networks Reap $9M In FIFA World Cup Ad Buys
Television News Daily, Wayne Friedman - Wednesday, November 23, 2022
The collective $9 million pulled in by Fox and NBCU networks f ...
- Linear TV And Other Media: Cross Off 'Cross-Platform'
TV Watch, Wayne Friedman - Wednesday, November 23, 2022
For all the excitement of streaming platforms, the bottom line is th ...
- Advertisers Oppose Privacy Rules, Watchdogs Call For Curbs
Digital News Daily, Wendy Davis - Monday, November 21, 2022
"Advertising is the lifeblood of the American economy," the Association of Nation ...
- SMI: Market Data Implies 'Normalization,' Not Necessarily Recession
MediaDailyNews, Joe Mandese - Tuesday, November 22, 2022
The analysis also reveals declines of deceleration for most major media wi ...
- Bloomreach Lowers Acquisition Costs With Snapchat Integration
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 22, 2022
Advertisers can now integrate Bloomreach Engagement with Snapchat ads, allowing marketers ...
- Verve Group Offers Access To In-App Inventory On Google Demand Platform
Publishers Daily, Ray Schultz - Monday, November 21, 2022
Google's Open Bidding is a point of entry for global publishers ...
- Meta Sued In UK, Suit Alleges Personal Data Collected To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 21, 2022
The filing alleges Facebook continues to harvest personal data for ad targetin ...
- Google: How Big A Problem Is Spam?
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 21, 2022
About three-quarters of the way into a Wired article published Monday abo ...
- GumGum 'All In' With Attention Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, November 21, 2022
The integration of Playground xyz with GumGum's technology combines ad-tracking data wi ...
- Honda Collaborates With Chinese-American Filmmaker
Marketing Daily, Tanya Gazdik - Sunday, November 20, 2022
The spot was produced in four languages: Mandarin, Korean, Vietnamese and Engli ...
- Movie Box-Office Nearly Double A Year Ago, 33% Behind Pre-Pandemic
MediaDailyNews, Wayne Friedman - Sunday, November 20, 2022
Domestic box-office revenue is up nearly 94% to $6.6 billion vs. ...
- Cookieless: Yahoo Identity Solution Adds Partners
Performance Marketing Insider, Laurie Sullivan - Monday, November 21, 2022
Marissa Mayer may be concerned that the value of search at Goog ...
- Can Big-Spending Moviegoers Help A Struggling Economy?
TV Watch, Wayne Friedman - Monday, November 21, 2022
A study found NCM moviegoers who attended two blockbuster films this ye ...
- At This Time Of Year, TV Erupts In A Christmas Frenzy
TVBlog, Adam Buckman - Monday, November 21, 2022
Many people feel a sense of sensory overload from all of t ...
- 20% Of Media Buyers Report Investing In The Metaverse
Digital News Daily, Karlene Lukovitz - Friday, November 18, 2022
The 44% of media buyers not even considering such investments cite t ...
- Drako Makes Location Data Sets Available Through The Trade Desk
Email Marketing Daily, Ray Schultz - Friday, November 18, 2022
Canadian-based startup Drako will also offer a self-service tool starting in ear ...
- Vizcaino Named GM For Latcom/Worldcom OOH, Company Expands Operations
MAD, Fern Siegel - Thursday, November 17, 2022
The new U.S. outposts complement existing centers in South America and Eur ...
- A Third Of Advertisers Have Reduced 2022 Spending Due To Macroeconomic Factors
MediaDailyNews, Joe Mandese - Friday, November 18, 2022
Citing the impact of rising inflation and disruptions in their supply chain ...
- Google Ads Used In Malvertising Attack
Performance Marketing Insider, Laurie Sullivan - Friday, November 18, 2022
The Royal Ransomware group used Google Ads in a malvertising campaign attac ...
- Yelp Adds 'Spotlight' Ads To Home Screen
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 17, 2022
Yelp Spotlight Ads, introduced Thursday, aims to help national and regional bran ...
- FTX And Celebrity Endorsers Sued By Investors
Digital News Daily, Wendy Davis - Wednesday, November 16, 2022
Celebrities including Kevin O'Leary and Naomi Osaka "hyped FTX to their soci ...
- TikTok Advertising Projected To Surpass YouTube, Meta Combined By 2027
Digital News Daily, Karlene Lukovitz - Thursday, November 17, 2022
TikTok is projected to increase its share of global online video ...
- AAF Unveils 'Future Legends of Advertising' Podcast
MAD, Steve McClellan - Wednesday, November 16, 2022
The launch is timed to the 30th anniversary of the AAF Advertisi ...
- Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, November 17, 2022
Google will offer service-provider terms to supplement existing data-protection laws effective Ja ...
- Tripadvisor's New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
Newly appointed CMO John Boris previously served in several C-suite and executi ...
- Hilton, Adobe Partnership Enables Students To Build Marketing Skills Using Anonymized Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
Adobe has announced a partnership with Hilton that will allow students ...