- EX.CO Partners With ID5 To Help Publishers Boost Value For Media Buyers
Publishers Daily, Ray Schultz - Thursday, December 1, 2022
ID5 offers a cookieless identification technology. It says, 'Why wait for Chro ...
- Ex-Amazon Data Expert Named Cooler Screens Chief Data And Product Officer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 1, 2022
Cooler Screens has appointed Artem Lavrinovich to chief data and product office ...
- Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 1, 2022
Yahoo Ad Tech will migrate its ad-tech workloads, including media-buying and supply-si ...
- Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2022
Microsoft Advertising has released updates to its Audience Targeting feature and Audien ...
- VideoAmp Inks 'Clean Room' Deal With Disney Advertising, Touts Better Cross-Screen Measurement
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
Building on its deal with Disney Advertising, VideoAmp will gain access ...
- NBCU Advertising Taps Meta Exec For International Communications
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
Mihiri Bonney will help lead NBCU's push to integrate global communications f ...
- Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMO
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
Good-Loop helps marketers and agencies build campaigns via "green" ad tags a ...
- 18% Of U.S. Ecommerce Transactions Were Suspected Fraudulent During 5-Day Holiday: TransUnion
Performance Marketing Insider, Laurie Sullivan - Thursday, December 1, 2022
TransUnion released findings Thursday around global ecommerce fraud that occurred during t ...
- Freedom Of Kvetch
Red, White & Blog, Joe Mandese - Thursday, December 1, 2022
"Brands are under terrific pressure and heightened scrutiny about where they inve ...
- Instacart Promotions In Ad Manager Expand Campaign Options For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 30, 2022
About 5,500 brands now have access to Coupons, and Stock Up &am ...
- Linear TV Ad Campaigns Can Achieve 62% Reach By Buying 40-45 Networks
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
Advertising for cable TV works best when a media campaign is runni ...
- NHL Starts NHL FAST, Free Ad-Supported Streaming Service, On Roku
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
NHL FAST will offer NHL game highlights, condensed games including Stanley C ...
- 2023 Local Ad Forecast: Slight Overall Dip, 15% Drop For TV
Digital News Daily, Karlene Lukovitz - Wednesday, November 30, 2022
The updated outlook from BIA Advisory Services projects a 0.5% overall decli ...
- Hivestack, Focus Media Team For DOOH Ads Across China
MAD, Fern Siegel - Tuesday, November 29, 2022
The alliance offers advertisers an opportunity to engage with 300 million urb ...
- Why The Industry Can't Pause Action On Cookies
MAD, Pranay Damji - Tuesday, November 29, 2022
Google has extended the cookie's lifespan for another year encouraging some compani ...
- Nestle Will Restrict Kids' Advertising For Sweet Beverages, Edible Treats
Marketing Daily, Steve Ellwanger - Tuesday, November 29, 2022
Beginning in July, Nestle won't directly advertise to children below age ...
- IAE Tackles Ad Fraud: Says It's Not Just Illegal, But Has Big Ethical Issues For Media Industry
MediaDailyNews, Joe Mandese - Wednesday, November 30, 2022
As a result, the Institute for Advertising Ethics has teamed with t ...
- Microsoft Trends Analysis Helps Marketers Reach Shoppers With New Year's Resolutions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 29, 2022
Microsoft Advertising analyzed future trends to help marketers leverage online activity relat ...
- Local TV Forecast To Sink 15% To $18.5B In 2023, Core TV Ads Up 3%
Television News Daily, Wayne Friedman - Wednesday, November 30, 2022
All local TV-related advertising including linear, OTT and digital is forecast ...
- Court Won't Revive Advertiser's Battle With Facebook Over Phony Accounts
Digital News Daily, Wendy Davis - Monday, November 28, 2022
Siding with Meta Platforms, a federal appellate court refused to revive ...
- TikTok Becomes Most Popular Social Channel For Influencer Marketing
Digital News Daily, Colin Kirkland - Monday, November 28, 2022
In the analysis of brand-advertiser paid collaborations, Instagram was second with 39 ...
- Apple Was One Of Twitter's Top Advertisers In 2022: Analysis
Digital News Daily, Colin Kirkland - Monday, November 28, 2022
To date, 84% of Apple's total social-media spend has gone to Twitte ...
- Google, iHeartMedia Sued By FTC And States Over Fake Endorsements
Digital News Daily, Wendy Davis - Monday, November 28, 2022
The FTC and seven states sued Google and iHeartMedia over ads ...
- 'Freedom Of Speech, But Not Freedom Of Reach'
Red, White & Blog, Joe Mandese - Tuesday, November 29, 2022
Elon Musk, who wants to charge users $8 a month to spe ...
- Yahoo Becomes Taboola's Largest Shareholder, Enters Exclusive 30-Year Commercial Agreement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 28, 2022
The collaboration will help advertisers face the challenge of successfully targeting a ...
- Sinclair's Diamond Sports RSNs Down 5% In Q3 Ads, Off 10% In Overall Revenue
Television News Daily, Wayne Friedman - Monday, November 28, 2022
Sinclair Broadcast Group’s Diamond Sports Group witnessed a 5% decline in advertisi ...
- AMC Networks CEO Spade Departs After 3 Months
Television News Daily, Wayne Friedman - Tuesday, November 29, 2022
AMC Networks is now without a CEO, as Christina Spade has sudden ...
- Netflix 'Knives' Still Out In Releasing Data? Marketing Partners Could Help
TV Watch, Wayne Friedman - Tuesday, November 29, 2022
Netflix keeps playing by its own rules when it comes to releasi ...
- Some Funny Things Happened On The Way To This Year's Agency Of The Year Awards
RTBlog, Joe Mandese - Monday, November 28, 2022
On the eve of announcing this year's winners, I'd like to sha ...
- Black Friday World Cup Match Scores Highest Men's U.S. TV Soccer Viewing Ever
Television News Daily, Wayne Friedman - Sunday, November 27, 2022
The U.S. Men's National World Cup match on Black Friday earned 15 ...