- Google Apologizes For Ad Manager Outage, Raising Questions On Dependency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 12, 2022
Google apologized last week for the "inconvenience" it caused online publishers wh ...
- TV Program Ad Spend, Promotion Up 8% Over 3 Months, 'Yellowstone' Gets Big Push
Television News Daily, Wayne Friedman - Friday, December 9, 2022
TV network-based companies have increased on-air media time and paid-ad spending ...
- World Cup Rakes In $213.6M In National Ad Spend, Delivers 8.4B Impressions So Far
Television News Daily, Wayne Friedman - Sunday, December 11, 2022
An estimated $213.6 million in national TV advertising was placed on F ...
- Pricey Streaming Platforms Don't Always Deliver Higher Value - Is That Right?
TV Watch, Wayne Friedman - Monday, December 12, 2022
A study designed to determine the best "value" gave a surprising n ...
- Twitter To Add Advertising Controls Based On Keywords
Digital News Daily, Karlene Lukovitz - Friday, December 9, 2022
The platform will also reportedly introduce another revamp of its Twitter Bl ...
- When Is A Media Buy A Greenwashing Liability? When It's A Fossil Fuel Brand Sponsoring Climate Coverage
MediaDailyNews, Joe Mandese - Friday, December 9, 2022
"It's strings-attached sponsorship," Ben Franta, an expert on greenwashing litigation, explained duri ...
- Yelp Changes App To Help Businesses Drive High-Quality Leads
Performance Marketing Insider, Laurie Sullivan - Friday, December 9, 2022
Yelp has made significant changes to its app for businesses trying ...
- Disney+ Launches Ad Option With More Than 100 Advertisers
Television News Daily, Wayne Friedman - Thursday, December 8, 2022
All major media agency groups have been active for the Disney+ ...
- OTC Cough/Cold Ad Spend Increases 1000%
Digital News Daily, Colin Kirkland - Wednesday, December 7, 2022
Over-the-counter advertisers' spend exceeded $73 million in September and October -- wi ...
- Affiliate Marketing Missing Better Integration With Measurement
Performance Marketing Insider, Laurie Sullivan - Thursday, December 8, 2022
Affiliate marketing continues to grow, but the channel will not "truly bloo ...
- Ad.net Acquires IntentX, Digital Commerce Platform For Publishers
Publishers Daily, Ray Schultz - Wednesday, December 7, 2022
IntentX serves such publishing partners as Accuweather, DailyMail, Fandom and PCWorld. ...
- Heineken Beats Average Ad Attention Span With Brazil Festival Sponsorship
Publishers Daily, Ray Schultz - Wednesday, December 7, 2022
Attention proves to be a stronger metric than viewability, Teads and Dent ...
- Netflix: More Ad Options Coming, No 'Profit Path' For Sports Yet
Television News Daily, Wayne Friedman - Thursday, December 8, 2022
"It's likely there'll be multiple ad tiers over time," said Netflix's CEO/Chi ...
- Elon Musk's Newfound Ad Business Focus: Some Twitter, Tesla TV Messaging Now?
TV Watch, Wayne Friedman - Thursday, December 8, 2022
Musk now has a much better understanding of what a good med ...
- News Rating Service Adds Nuances To 'Exclusion,' 'Inclusion' Media-Buying Lists
MediaDailyNews, Joe Mandese - Wednesday, December 7, 2022
The new options being unveiled by NewsGuard this morning include gradations f ...
- Walmart+ Becomes Valpak's First Premier Plus Advertiser
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 7, 2022
Walmart+ in December became the first advertiser to use Valpak's Premier Pl ...
- GE Buys Out Entire Edition Of 'The New York Times'
Publishers Daily, Ray Schultz - Tuesday, December 6, 2022
In first time ever, paper's print, digital editions were taken over ...
- Q4 Scatter Pacing Down 39%
Television News Daily, Wayne Friedman - Tuesday, December 6, 2022
The difference between upfront and scatter market TV-placed media in the peri ...
- Paramount's Bakish: Scatter Weaker Than Expected, D2C 'Decelerates'
Television News Daily, Wayne Friedman - Tuesday, December 6, 2022
"We do now see the fourth quarter coming in a bit bel ...
- Disney+/Netflix To Add $1.2B To CTV Ad Spending Next Year, Linear Poised To Fall Below 50%
MediaDailyNews, Joe Mandese - Monday, December 5, 2022
These are among the interesting sidebars to come out of Magna a ...
- NBCU's Shell: Ad Market 'Even Worse' In The Last Month
Television News Daily, Wayne Friedman - Monday, December 5, 2022
The TV ad market has worsened during the last six to ni ...
- Wren, McCann Others Inducted Into AAF Hall Of Fame
MAD, Steve McClellan - Friday, December 2, 2022
Seven individuals, along with Unilever, were elected by the Advertising Hall ...
- Agency Forecasters See 'Resilient' Ad Economy Next Year
MAD, Steve McClellan - Monday, December 5, 2022
Despite macroeconomic concerns by some, GroupM, Magna and Zenith are forecasting mid-single-dig ...
- What's A Few Billion Among Retail Media Friends: Big 3 Project Rapid Growth, Wildly Different Bases
MediaDailyNews, Joe Mandese - Monday, December 5, 2022
This year's retail media ad-spending estimates range from $39 billion at Zeni ...
- National TV Ads Forecast To Decline 6.4% In 2023, AVOD/OTT To Rise 32%
Television News Daily, Wayne Friedman - Monday, December 5, 2022
Magna projects a 4% decline in national TV network ad revenue ...
- Higher Sports TV Carriage Fees: When Will Pay TV Providers Just Say No?
TV Watch, Wayne Friedman - Monday, December 5, 2022
Threatening to take away legacy TV sports content may be the la ...
- U.S. Ad Consensus Falls Below +10% On GroupM, Magna Downgrades
MediaDailyNews, Joe Mandese - Sunday, December 4, 2022
GroupM slashed its U.S. ad growth projection to 7.1% from the 12. ...
- Surprising Beneficiaries Of Ad Slowdown: Small Publishers, Traditional Media
RTBlog, Joe Mandese - Monday, December 5, 2022
If there is a positive angle to the deceleration of ad spendin ...
- YouTube's Best-Performing Ads For 2022
Performance Marketing Insider, Laurie Sullivan - Friday, December 2, 2022
YouTube's annual list of ads that performed best on its platform includ ...
- Self-Serve Ad Tool Is Offered To Podcast Advertisers
Publishers Daily, Ray Schultz - Thursday, December 1, 2022
The new product from Acast is designed to democratize the ad-buying proc ...