- Microsoft Moves Into New Era Of Advertising, Automation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2023
Microsoft will integrate the technology behind ChatGPT into its workplace software ...
- GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2023
All impressions running on GumGum's ad exchange will now have enhanced bra ...
- Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down
Digital News Daily, Karlene Lukovitz - Thursday, March 16, 2023
Cutbacks in part reflect the need to offset rising natural disaster cos ...
- '22 Political Ad Spending Revised Down 7.5% To $8.94B
Marketing Politics Weekly, Joe Mandese - Thursday, March 16, 2023
The biggest media beneficiaries of the revised estimates are radio and cab ...
- GEICO Leads Insurance Category In Big Ad-Spending Declines
MediaDailyNews, Joe Mandese - Thursday, March 16, 2023
Just weeks after pulling its massive media account from long-time agency Horizo ...
- Why It's Time To Listen To Mobile's First Anti-Fraud Evangelist
Mobile Insider, Joe Mandese - Thursday, March 16, 2023
Mobile marketing platform AppsFlyer this week named Andreas Naumann its -- a ...
- 72andSunny LA Debuts Sonos Work
Out to Launch, Fern Siegel - Wednesday, March 15, 2023
Era 300 is the first Sonos speaker capable of playing spatial au ...
- FTC Investigates Paid Ad Practices Related To Fraud, Financial Scams, Counterfeit
Performance Marketing Insider, Laurie Sullivan - Thursday, March 16, 2023
The FTC on Thursday put eight social media and video streaming platfor ...
- Uber Launches Self-Serve, Out-Of-Home Cartop Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 15, 2023
Uber's ad division on Wednesday launched a self-serve ad platform on i ...
- Paramount Starts First D2C Ecommerce Platform For Entertainment Brands
Television News Daily, Wayne Friedman - Thursday, March 16, 2023
Paramount Shop will house a range of entertainment-branded products across all t ...
- ESPN Sells Out Women's NCAA Championship Broadcast Inventory
Digital News Daily, Karlene Lukovitz - Wednesday, March 15, 2023
Coverage has drawn 15 broadcast sponsors and nearly 100 advertisers. ...
- Johnnie Walker Salutes 'Fabric' Of Women Filmmakers
MAD, Fern Siegel - Tuesday, March 14, 2023
The spirits company salutes women trailblazers who changed film by utilizing o ...
- ANA, 4As, IAB Task Force To Update Digital T&Cs
MediaDailyNews, Joe Mandese - Wednesday, March 15, 2023
The task force is expected to meet monthly beginning in April, wi ...
- Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 15, 2023
Microsoft Advertising will change the way broad-match modifier (BMM) keywords are serv ...
- Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2023
Criteo on Tuesday announced a retail media advertising agreement to become t ...
- Netflix To Grow To 10M Ad-Supported Global Subscribers, 3.1M In U.S., Canada: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 14, 2023
Netflix will reach 10 million ad-supported subscribers globally by the end ...
- The Upfront Isn't Dying: Station Groups Want In, Push National TV Ad Businesses
TV Watch, Wayne Friedman - Wednesday, March 15, 2023
How can we resolve local TV stations' "core" advertising challenges? How abo ...
- Twitter Announces Video Marketing Course, Despite Lack of Advertisers
Digital News Daily, Colin Kirkland - Monday, March 13, 2023
In an effort to help advertisers boost content, Twitter has developed "Unskippable ...
- Conformis Talks Personalized Knee Replacement In New Ad
MAD, Fern Siegel - Monday, March 13, 2023
Eicoff created a linear TV and radio campaign to heighten awareness ...
- Harder Times Shift Advertiser Focus From Harmful Content To Performance
MediaDailyNews, Joe Mandese - Tuesday, March 14, 2023
"My feeling is it's a blip and we'll see that stabilize ...
- Danny DeVito Promotes Jersey Mike's Subs
Out to Launch, Fern Siegel - Monday, March 13, 2023
The 30-second spot was created by Highdive and running in most spor ...
- ABC's 'Oscars' Up 12%, Ad Spend Hits $106M
Television News Daily, Wayne Friedman - Monday, March 13, 2023
This year's "Oscars" saw a 12% gain vs. 2022 to 18.7 milli ...
- Analysis: User Spending Plateau Is Bad Omen For 'Non-Essential' SVODs
Video Insider, Karlene Lukovitz - Tuesday, March 14, 2023
A new survey shows Peacock and Apple TV+ rank low in subscrib ...
- GroupM: China's Ad Market Rebounds Following Easement Of COVID-19 Restrictions
MediaDailyNews, Joe Mandese - Monday, March 13, 2023
Ad spending by Chinese marketers in the U.S. and other overseas marke ...
- All Ego Aside, Who Should Get Credit For The VID?
RTBlog, Joe Mandese - Monday, March 13, 2023
It's not the MRC, because the council will be the ones validati ...
- 78% Of Consumers Engaged With An OOH Ad In Past 60 Days: Study
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 10, 2023
Some 88% of adults say they notice OOH ads and nearly 8 ...
- 'Scream VI' Scores Its Best Franchise Box Office, With Modest 2.9M In TV Spend
Television News Daily, Wayne Friedman - Sunday, March 12, 2023
The latest edition of the "Scream" franchise had its best opening weeke ...
- Hulu: Caught Between FAST Platforms And A Wannabe Netflix?
TV Watch, Wayne Friedman - Monday, March 13, 2023
Walt Disney's Bob Iger says Hulu is in a "very tricky" busine ...
- Roku To 'Pair' First-Party Data With Best Buy For Retail, Streaming Media Platforms
Television News Daily, Wayne Friedman - Saturday, March 11, 2023
Roku will work with Best Buy to "pair" the retailer's first-party da ...
- Court Wants FTC Input On Children's Privacy Battle With YouTube
Digital News Daily, Wendy Davis - Thursday, March 9, 2023
A federal appeals court has asked the FTC to opine on wheth ...