- Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 21, 2022
Many consumers want additional identity-verification systems, and 60% have a positive vi ...
- 'Black Adam,' Dwayne Johnson Flex Superhero Box-Office Muscle With $67M Opening
Television News Daily, Wayne Friedman - Monday, October 24, 2022
With $21.7 million in overall TV spend, per iSpot.tv, "Black Adam" open ...
- Linear TV Networks As Targets: Where Will Netflix Get Ad Revenue From?
TV Watch, Wayne Friedman - Monday, October 24, 2022
John Hodulik, media analyst for UBS, expects ad revenues will grow slow ...
- Peloton Continues To Struggle, Ad Spend Down 60% In 2022
Digital News Daily, Colin Kirkland - Thursday, October 20, 2022
Last year, American exercise and media company Peloton Interactive had an avera ...
- Experts Explain How Pervasive Greenwashing Has Become - Why It's Advertising's Next Big Liability
MediaDailyNews, Joe Mandese - Friday, October 21, 2022
"Of the 2,000 climate-related lawsuits ever filed, about a quarter of th ...
- Publicis Media's APX To Fund New Series With J.B. Smoove
Mediapsssst, Richard Whitman - Thursday, October 20, 2022
Publicis Media set up the APX Content Ventures fund earlier this ye ...
- Microsoft In Advanced Talks To Give OpenAI More Funding As Companies Rush To Use AI
Performance Marketing Insider, Laurie Sullivan - Friday, October 21, 2022
Microsoft is in advanced talks for a new round of funding ...
- How The Ad Industry Can Fix Greenwashing, Overnight
Red, White & Blog, Joe Mandese - Friday, October 21, 2022
Emissions offsets have been a good start, but if we really wa ...
- Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2022
Google has begun to roll out My Ad Center -- which allo ...
- FanDuel, DraftKings Up Sports Wagering Brand Battle For NFL Season Start
Television News Daily, Wayne Friedman - Thursday, October 20, 2022
FanDuel spent $60.7 million in national TV advertising from Aug. 19-Oct. 1 ...
- Are GOP PACs Overpaying For TV Political Ad Time Causing Inflation?
TV Watch, Wayne Friedman - Friday, October 21, 2022
Senate Republican super PACs and campaigns spent more than their opponents ...
- If NBC Drops 10-11 PM Hour, Who Would Miss It?
TVBlog, Adam Buckman - Friday, October 21, 2022
Oh my! How will advertisers and viewers ever survive without the 10- ...
- FTD's CMO Proves She's No Shrinking Violet
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 20, 2022
"I kind of set goals for myself throughout my career, I sai ...
- Buying TV & Video Ads Like It's 2022, Not 2012
Media Insider, Dave Morgan - Thursday, October 20, 2022
One big issue: The vast majority of today's programmatic ad tech w ...
- U.S. Ad Market Falls For Fourth Consecutive Month, Signals Start Of New Recession
MediaDailyNews, Joe Mandese - Thursday, October 20, 2022
While monthly data through September suggests the beginning of a new U. ...
- Ad Inflation Rises: Now Projected To Jump 6.2% In North America, 5.2% Worldwide
MediaDailyNews, Joe Mandese - Thursday, October 20, 2022
"What we are seeing now is even higher inflation, fueled by t ...
- Instacart Self-Serve Ads Now Based On 'Objectives,' Automates Ad Creation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2022
Instacart on Wednesday launched an objective-based framework for buying ads in i ...
- 41% Of Consumers Have Changed Voting Beliefs After Seeing A Political Ad: Survey
Television News Daily, Wayne Friedman - Wednesday, October 19, 2022
The study also found "accuracy" was a primary factor in engaging politic ...
- Pestering Kids And Families Under The Rule Of Co-Viewing: Ad, Media Influences Everywhere
TV Watch, Wayne Friedman - Thursday, October 20, 2022
A report by Precise TV and Giraffe Insights finds a majority ...
- Reckitt's Fryer To Lead Ad Net Zero's Media-Planning Group
MediaDailyNews, Joe Mandese - Wednesday, October 19, 2022
In a related move, Reckitt and programmatic ad-selling platform PubMatic have tak ...
- Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2022
The Ad Council -- which has taken on issues such as dru ...
- Fox Corp. Inks Programmatic Deal With SSP Magnite
Television News Daily, Wayne Friedman - Wednesday, October 19, 2022
The deal with Magnite will give marketers programmatic access to ad invento ...
- Cable TV Networks' Road Trip: Picking Up Passengers - And Changing Direction
TV Watch, Wayne Friedman - Wednesday, October 19, 2022
Comcast's Spectacor is pulling the plug on the video game-centric G4 networ ...
- NCM Strikes Partnership With Spotlight Cinema, Targets Upscale Moviegoers
MediaDailyNews, Wayne Friedman - Tuesday, October 18, 2022
National CineMedia is striking a deal with Spotlight Cinema Networks, a dini ...
- Retail Needs To Follow Through With Website Promises Before It's Too Late
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 18, 2022
Many retailers and brands are making promises they cannot keep as ...
- YouTube To Expand Ways To Reach CTV Viewers, Audio Listeners
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 17, 2022
To help advertisers reach engaged viewers, YouTube will launch a feature call ...
- Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager
Performance Marketing Insider, Laurie Sullivan - Monday, October 17, 2022
Pinterest has expanded its Trends tool -- now in the U.S., ...
- New Biz Drives Ad Economy, Big Agencies Not So Much
RTBlog, Joe Mandese - Monday, October 17, 2022
"One of the most important drivers of advertising through the pandemic w ...
- Google Changes Search Ads Design On Mobile, Desktop Tests To Follow
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2022
The company has been testing this process for more than a ye ...
- Nexstar Media Group Looks To Weather Big Economic Downturn: Analyst
Television News Daily, Wayne Friedman - Friday, October 14, 2022
Nexstar Media Group, the U.S.'s largest TV station owner, is in ...