- Google Changes Search Ads Design On Mobile, Desktop Tests To Follow
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2022
The company has been testing this process for more than a ye ...
- Nexstar Media Group Looks To Weather Big Economic Downturn: Analyst
Television News Daily, Wayne Friedman - Friday, October 14, 2022
Nexstar Media Group, the U.S.'s largest TV station owner, is in ...
- OpenAP Takes On Its First Non-TV Company, Snowflake Ventures, As An Investor
Television News Daily, Wayne Friedman - Monday, October 17, 2022
Advanced advertising company OpenAP says the Snowflake Ventures deal aims to increa ...
- Yahoo, Lowe's Media Network Partner To Integrate Media Experiences For Home, Lifestyle Brands
Digital News Daily, Colin Kirkland - Thursday, October 13, 2022
The partnership also includes Yahoo Member Connect, a new suite of solutio ...
- Microsoft Touts Power, Versatility Of Surface Laptop 5 In New Ad
Marketing Daily, Todd Wasserman - Thursday, October 13, 2022
Other features include "a precision tuned touchpad," and "our most responsive touchscre ...
- Agency New Biz Continues To Recede Through First 8 Months
MediaDailyNews, Joe Mandese - Friday, October 14, 2022
While the ad industry still is not in a recession, according ...
- Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report
Performance Marketing Insider, Laurie Sullivan - Friday, October 14, 2022
AppsFlyer's report shows Apple Search Ads tripled market share since H1 202 ...
- Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 13, 2022
Spending on Google search ads overall grew 15% year-over-year in Q3 202 ...
- NBA Star Stephen Curry's Shimmy At Center Of Rakuten's Latest Cashback Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 13, 2022
Rakuten's latest cashback ad campaign that launched Thursday is all about t ...
- Who Approves This Message? Political Ad Fact-Checking For The Average Voter Isn't Easy
TV Watch, Wayne Friedman - Friday, October 14, 2022
A growing number of fact-checking news sites help voters evaluate and understa ...
- WhatsApp Should Stop Accusing Carriers Of Snooping On Texts, Ad Watchdog Says
Digital News Daily, Wendy Davis - Wednesday, October 12, 2022
"The overarching takeaway of 'Doubt Delivered' is one of casual and persiste ...
- Emodo's New Mobile Native Ad Offering Focuses On Creative, With Power Of AI
Digital News Daily, Colin Kirkland - Wednesday, October 12, 2022
With the loss of mobile IDs, Ericsson's mobile ad-tech division Emodo h ...
- With New TikTok Ad Unit, Advertisers Only Pay For Ads That Are Viewed
Digital News Daily, Karlene Lukovitz - Thursday, October 13, 2022
The new format is part of TikTok's efforts to position itself ...
- Political Ads Through Programmatic Channels Streamline Approval Process For CTV
Performance Marketing Insider, Laurie Sullivan - Thursday, October 13, 2022
Basis Technologies SVP Grace Briscoe can tell marketers a lot about t ...
- Netflix Ads Option To Launch Nov. 3, 'Nearly Sold Out'
Television News Daily, Wayne Friedman - Thursday, October 13, 2022
Netflix says its current plans -- ad-free Basic, Standard and Premium pla ...
- Netflix Brand With Advertising: To Be Tainted?
TV Watch, Wayne Friedman - Thursday, October 13, 2022
Netflix is moving its premium brand into the ad-supported world -- a ...
- First-Party Data Reorients Media Sales
MediaDailyNews, Nicole Perrin - Wednesday, October 12, 2022
Advertisers' increasing reliance on first-party data will materially change media planning, buyin ...
- Dentsu Levels Up, Creates Massive Multiplayer Consumer Research Study
MediaDailyNews, Joe Mandese - Wednesday, October 12, 2022
The new research fuses Dentsu's 400,000-respondent CCS panel with the attributes a ...
- IAB: Why Original Content Creation Is Outpacing TV Production Investment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 11, 2022
Key themes in the study include ecommerce growth, privacy policies, the creat ...
- Google Unveils Protocol PAIR That Enables Data Clean Rooms
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 11, 2022
Google on Tuesday announced a solution in Display & Video 360 th ...
- Netflix Ad Option Remains Risky, May Spend Billions On Content
Television News Daily, Wayne Friedman - Tuesday, October 11, 2022
Netflix's $23 billion in TV production commitments is based on higher leve ...
- Fox Corp. Strikes Cross-Platform Measurement Deal With Innovid
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Fox Corp. has struck a multi-year partnership with Innovid for the measureme ...
- TV Advertising 'Memories' Metrics Better Than Digital Media: Comcast
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Using three kinds of biometric measures -- eye-tracking, "cardiac deceleration" and "swe ...
- What The Flock?! What Is Up With ABC's Fornicating Flamingos?
TVBlog, Adam Buckman - Wednesday, October 12, 2022
An ad for ABC's "Bachelor In Paradise" is on a whole 'noth ...
- Transforming & Moving Forward With Finance of America's S.V.P.
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, October 11, 2022
"I hope this is encouraging for people to say, if you kn ...
- Bidstack Raises $11 Million, First Strategic Funding
Digital News Daily, Colin Kirkland - Friday, October 7, 2022
Bidstack's latest funding round includes a $6 million strategic investment from digit ...
- Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 7, 2022
Google now automatically pulls in relevant creative content from a company's landi ...
- Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 9, 2022
Walmart's Rollbacks and More officially kicks off the holiday shopping season wi ...
- Advertising, Ecommerce Data Continues To Show Rocky Holiday Quarter
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2022
A preholiday ecommerce survey from the analyst firm Baird Equity Research sugges ...
- Political Ad Spending Hits $1.1 Billion In September - Fourth-Highest Month Ever: AdImpact
Television News Daily, Wayne Friedman - Friday, October 7, 2022
AdImpact predicts October will exceed the total for September -- the fourth-highe ...