- Political Ad Spending Hits $1.1 Billion In September - Fourth-Highest Month Ever: AdImpact
Television News Daily, Wayne Friedman - Friday, October 7, 2022
AdImpact predicts October will exceed the total for September -- the fourth-highe ...
- For The 'TV Blog,' Ad-Supported TV Is Where It's At
TVBlog, Adam Buckman - Monday, October 10, 2022
At this time of year, we are reminded that the networks a ...
- Paid-Search Spending Rose 5% In September
Performance Marketing Insider, Laurie Sullivan - Friday, October 7, 2022
Skai, which releases data tracking its clients' monthly spending, found the avera ...
- Former Google SVP Of Ads Launches Search Engine Neeva In Germany, France, UK
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 6, 2022
Neeva, founded by two former Google employees, is intended to give use ...
- Movie Marketing TV Spend Drops 42% In Q3, Box-Office Revenue Higher
Television News Daily, Wayne Friedman - Friday, October 7, 2022
National TV ad spend slowed dramatically in Q3 -- down 42% ...
- Instagram Tests 4 New Ad Options For Holiday Season
Digital News Daily, Colin Kirkland - Wednesday, October 5, 2022
The new ad options include music optimization for Reels ads, new a ...
- Post-SMI/SQAD Deals, Dreamscape Unveils New Management Team
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The private equity-backed portfolio company that acquired Standard Media Index in Jun ...
- Ad Industry To Hold First National Dialogue On Greenwashing, Its Risks And Ways To Avoid It
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The Institute for Advertising Ethics will hold two events -- one t ...
- Google Reduces Need For Technical Expertise, Intros Tag Integration Into CMS
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
In the coming weeks, businesses and advertisers will see the Google t ...
- Lotame: Demand For High-Quality Third-Party Data Soars
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
The top-selling audience segments in North America for first-half 2022 were tho ...
- Vizio Ads Pulls In $200M In Upfront TV Commitments
Television News Daily, Wayne Friedman - Thursday, October 6, 2022
Vizio Ads says it has completed upfront TV "commitments" totaling $200 milli ...
- Post-Kardashian Fine, Could It Be Time For TV Advertisers To Disclose Deals Too?
TV Watch, Wayne Friedman - Thursday, October 6, 2022
Celebrity crypto payola aside, should advertisers and influencers be required to disclo ...
- In-Game Ads Forecast To Hit $17.6 Billion By 2030
MAD, Fern Siegel - Tuesday, October 4, 2022
The use of smartphones and other portable devices, coupled with the legio ...
- Study Finds Apple iOS16 Update Delivering Lowest Ad Fraud Levels To Date
MediaDailyNews, Joe Mandese - Wednesday, October 5, 2022
Following recent privacy-framework updates that wreaked havoc on mobile ad-targeting effectiveness, Apple ...
- Former OMD Chief Osborn To Lead Ad Decarbonization Initiative In The U.S.
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
Osborn, who stepped down as CEO of OMD earlier this year followi ...
- Neutronian's Process For Verifying Minority Ownership Companies Launches
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 4, 2022
Neutronian today launched NQI Minority Ownership Verification, a standard approach to validati ...
- Netflix Estimated To See $1.7 Billion In Ad Revenue By 2025: Analyst
Television News Daily, Wayne Friedman - Tuesday, October 4, 2022
Netflix is expected to pull in $700 million in ad revenue f ...
- VideoAmp Launches Second-By-Second Audience Measurement
Television News Daily, Wayne Friedman - Tuesday, October 4, 2022
Ad-measurement platform VideoAmp says the measurement tool combines data from smart ...
- Political Shops Say Shifting Platform Ad Policies Remain Their Top Concern
Marketing Politics Weekly, Joe Mandese - Tuesday, October 4, 2022
The study by Basis Technologies found that better connected TV tech a ...
- Microsoft Releases Performance Max Import And Other New Product Updates
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 4, 2022
Microsoft is releasing several new updates to make it easier for markete ...
- Tranzito-Vector Contracts With City Of Los Angeles For 3,450 Shade And Shelter Structures
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 3, 2022
Vector Media and Tranzito have been awarded the City of Los Angeles ...
- LoopMe Names Former OMD CEO Mainardo de Nardis To Board Chair
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 4, 2022
Mobile ad platform LoopMe announced Tuesday that Mainardo de Nardis will jo ...
- OTT Is Fastest-Growing Media Segment For Local Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 3, 2022
OTT spending is forecast to exceed $2 billion -- drawing strength fr ...
- Podcasters Up Download Numbers With Iffy Ad Practices
MAD, Fern Siegel - Friday, September 30, 2022
The inflated numbers may give a skewed idea of who is listeni ...
- Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Magna points to "robust growth" of 19% in keyword formats including sear ...
- Snowflake Data Names Most Successful Companies In Data Stack
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Snowflake's report examines patterns and technologies used by its customers that generat ...
- Fall Season Program Promotions: More Airings, But Lower Impressions In September
Television News Daily, Wayne Friedman - Friday, September 30, 2022
TV networks have committed more airings and media time for their n ...
- FuboTV Sees Ad Spend Increase 62% For Campaigns Transacted Through Trade Desk Identity Graph
Television News Daily, Wayne Friedman - Monday, October 3, 2022
FuboTV says Q2 total revenue was up 65% to $216.1 million, wi ...
- Major Brands Pull Ads From Twitter After Appearing Next To Child Porn
Digital News Daily, Colin Kirkland - Thursday, September 29, 2022
Research conducted by cybersecurity group Ghost Data shows that 30 advertisers includi ...
- Eleven Revisions Later, Planetoids Align
MediaPost Weekend, Joe Mandese - Thursday, September 29, 2022
While 2022 and 2023 may not experience the kind of "planetary realignmen ...