- Eleven Revisions Later, Planetoids Align
MediaPost Weekend, Joe Mandese - Thursday, September 29, 2022
While 2022 and 2023 may not experience the kind of "planetary realignmen ...
- Ogury, Hot On Personas, Appoints GM Of The Americas With A Team Mentality
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 29, 2022
Ogury GM of the Americas Anthony Flaccavento was a high school athle ...
- Industry Groups Want More Time To Weigh In On 'Commercial Surveillance'
Digital News Daily, Wendy Davis - Wednesday, September 28, 2022
The Chamber of Commerce, Business Roundtable, Privacy for America and others a ...
- Mobile Advertising's Lagging Indicators
Mobile Insider, Joe Mandese - Thursday, September 29, 2022
"The targeting reach of social apps is hurt by the update ...
- Lunio Raises $15 Million, Senior Leaders At Google Invest In Round
Performance Marketing Insider, Laurie Sullivan - Thursday, September 29, 2022
Lunio, a company focused on click-fraud prevention, announced closing $15 million ...
- Microsoft Shares Tactics For Halloween
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 28, 2022
The NRF predicts consumers will spend $10.6 billion on Halloween this yea ...
- Nielsen Strikes 'Four Screen' Measurement Deal With Roku
Television News Daily, Wayne Friedman - Thursday, September 29, 2022
The deal will provide "four-screen measurement" across traditional TV, CTV, desktop a ...
- Ad Groups Urge FTC To Rethink Proposed Revisions To Endorsement Guides
Digital News Daily, Wendy Davis - Tuesday, September 27, 2022
"Tags should not automatically be considered endorsements," the ANA said in commen ...
- WFA Study Finds Half Of CMOs Don't Know What 'Data Ethics' Means
MediaDailyNews, Joe Mandese - Wednesday, September 28, 2022
"Data ethics is complex and often remains an abstract concept, that ...
- Starcom Launches Site Devoted To 'Sustainable Media,' Seeks To Identify Solutions
MediaDailyNews, Joe Mandese - Wednesday, September 28, 2022
The "Future Tensions In Sustainable Advertising" site addresses big questions including greenwashin ...
- OpenAP's Identity Graph Strikes Deals With Big 3 SSPs, GroupM First To Use
Television News Daily, Wayne Friedman - Tuesday, September 27, 2022
Advertisers can now see unified campaign cross-platform results, including deduplicated reach a ...
- Smart TV Makers' ACR Data: More 'Walled Gardens'? It Can Get Lonely
TV Watch, Wayne Friedman - Wednesday, September 28, 2022
TV set manufacturers' automatic content recognition data is in the sights ...
- TikTok Increases Character Count In Posts - What This Means For Search And Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 26, 2022
The impact reaches far beyond TikTok's search-engine capabilities, and means it c ...
- Global Healthcare Brand Sanofi, Omnicom Media Group Test Tracking Of Carbon Ad Emissions
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 26, 2022
Good-Loop has inked a partnership with Integral Ad Science that allows t ...
- Bear Hugs Not Enough For Newbie GOP Candidates? Frugal Ad Spend For Trump
TV Watch, Wayne Friedman - Tuesday, September 27, 2022
There are some concerns that GOP fundraising isn't all it's cracked ...
- CTV Drove Half Of CPGs' Video Ad Impressions In 2021
Video Insider, Karlene Lukovitz - Monday, September 26, 2022
That's up from 44% in 2020, reports Innovid. ...
- MediaRadar Discloses New Strategic Investors, Omits Details
MediaDailyNews, Joe Mandese - Monday, September 26, 2022
MediaRadar, an ad spending and occurrence intelligence firm launched in 2007, th ...
- Political Ads Score Higher 'Viewability,' 'Attention': TVision
Television News Daily, Wayne Friedman - Monday, September 26, 2022
For "in-view" TV watchers -- in the room while an ad ai ...
- In-Game Ad Platform Bidstack Expands U.S. Operation, Hires Jude O'Connor As CRO
Digital News Daily, Colin Kirkland - Thursday, September 22, 2022
In-game ad and video-game monetization platform Bidstack announced Thursday that Jude O'Conn ...
- Tailwind Acquires Nectar 9, Paid Ad Platform
Email Marketing Daily, Ray Schultz - Friday, September 23, 2022
Tailwind helps small and medium-sized businesses conduct campaigns via email and soci ...
- Viamedia, HolstonConnect Expand Tennessee Ad Markets Using TiVo-Managed IPTV Service
MAD, Fern Siegel - Thursday, September 22, 2022
Viamedia bridges the gap between linear TV and digital programmatic advertising. ...
- Jordan, Lee And Knight Latest One Club Creative Hall Of Fame Inductees
MAD, Steve McClellan - Thursday, September 29, 2022
The inductions are based on a legacy of creative work that t ...
- GroupM's Gerber: ACR Providers Are Being Glassholes, Need To Pool Their Data
MediaDailyNews, Joe Mandese - Friday, September 23, 2022
The head of GroupM's U.S. investment strategy Thursday called for industry acti ...
- Google Issue Affecting Ad Approval, Ad Serving
Performance Marketing Insider, Laurie Sullivan - Friday, September 23, 2022
Jonathan Kagan, VP of search at 9Rooftops, woke up Thursday morning ...
- Uber-Owned Alcohol Delivery Company Drizly Launches Ad Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 22, 2022
Drizly, an Uber Technology company supporting the delivery of alcohol, is t ...
- Roku Media Hires Fox Entertainment CEO Collier As President
Television News Daily, Wayne Friedman - Thursday, September 22, 2022
Collier will oversee Roku Media globally, including all ad sales, Roku's ad-platfo ...
- FASTs Now Drive 29% Of Video Ad Views, Programmatic Share At 27%, Ad Targeting Up 68%
Advanced TV Insider, Karlene Lukovitz - Wednesday, September 21, 2022
Programmatic's share of U.S. ad views rose three percentage points in ...
- Study Anticipates Digital-First Americans' Shopping Habits During Recession
Digital News Daily, Colin Kirkland - Tuesday, September 20, 2022
Adtaxi's 2022 Economy Concerns Survey finds that 9 out of 10 America ...
- LinkedIn Urges Court To Reject Bid To Reinstate Lawsuit Over Metrics Errors
Digital News Daily, Wendy Davis - Wednesday, September 21, 2022
LinkedIn says it "immediately took steps to correct the errors, notify advertiser ...
- Meta 'Nudging' Staff Out As Part Of Planned 10% Overall Cost Cut: Report
Digital News Daily, Karlene Lukovitz - Thursday, September 22, 2022
Staff are being given short timeframes to apply for other jobs am ...