- Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2023
The ad option allows advertisers to bid on keywords, triggering Promoted Twee ...
- Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media
Television News Daily, Wayne Friedman - Thursday, January 26, 2023
Full-year 2023 is projected to see ad-revenue results for major TV-based compani ...
- NBCU CEO's Ad Outlook: 'Stabilized,' But Still Weak For Early 2023
Television News Daily, Wayne Friedman - Thursday, January 26, 2023
"There are parts of the market that are really doing well ...
- Bidstack Launches Dedicated Sports Division, Signs Deal With SimWin Sports League
Digital News Daily, Colin Kirkland - Wednesday, January 25, 2023
Bidstack's dedicated sports division aims to expand sponsorship and fan engagement ...
- Comcast Q4: Peacock's Loss Widens Despite Advertising, Sub Gains
Digital News Daily, Karlene Lukovitz - Thursday, January 26, 2023
The streamer added 5 million subs, helped drive a 4% gain ...
- Question: Why Did The Ad Agency Exec Interview ChatGPT?
MediaDailyNews, Ben Kunz - Thursday, January 26, 2023
The following Q&A includes real answers -- and at least one punchli ...
- Agencies To Wall Street: Short The Video Ad Marketplace
MediaDailyNews, Joe Mandese - Thursday, January 26, 2023
No, not that kind of "short," but the kind of short-form vid ...
- Google Changes How Android Works In India Based On Antitrust Ruling
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 25, 2023
Similar to the changes made in Europe for many of the sa ...
- More Business Openings Could Mean More Search Ads, Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 25, 2023
Business openings reached an all-time high in 2022, growing in 86% ...
- Disney Strikes Outcome Measurement Deal With EDO
Television News Daily, Wayne Friedman - Wednesday, January 25, 2023
Disney says its clean-room technology and Disney Audience Graph technology are worki ...
- Live, Linear TV Still Lives - Will Pro Sports On Amazon, YouTube Force An Ad-Revenue Shift?
TV Watch, Wayne Friedman - Thursday, January 26, 2023
Digital versus traditional media? It's not either or. Look for a continu ...
- Google 'Corrupted' Ad-Tech Competition, Feds Claim In New Lawsuit
Digital News Daily, Wendy Davis - Tuesday, January 24, 2023
The DOJ alleges Google used anticompetitive tactics to monopolize digital display advertisi ...
- Digital Content Next Weighs In Against Meta In Battle Over Inflated Metrics
Digital News Daily, Wendy Davis - Tuesday, January 24, 2023
"Facebook's potential reach metric is a fundamental metric that is material ...
- B2B Brands Urged To Use Email Signatures, Messaging
Email Marketing Daily, Ray Schultz - Wednesday, January 25, 2023
Email signatures produce the highest click-through rates, according to a study ...
- Oreo, Xbox Bake Cookies Into Gaming Experience
MAD, Fern Siegel - Tuesday, January 24, 2023
Users can create combinations with the Oreo Xbox Special Edition cookies, there ...
- Mr. Peanut Returns To The Super Bowl
MAD, Fern Siegel - Tuesday, January 24, 2023
Hormel Foods said the new spot will illustrate why Planters Dry Roast ...
- How You're Set Up To Fail On Amazon, And What To Do About It
MediaDailyNews, Jared Belsky - Wednesday, January 25, 2023
Marketers can't afford to wait to get Amazon and retail media righ ...
- Ad-Buy Data Lags Agency Consensus By Wide Margin
MediaDailyNews, Joe Mandese - Wednesday, January 25, 2023
A MediaPost analysis of unweighted monthly Standard Media Index data, shows U. ...
- Footing The Bill: Advertisers Are Spending More This Year
Publishers Daily, Ray Schultz - Tuesday, January 24, 2023
Brands are budgeting more on technology and programmatic advertising, Smartly.io reports. ...
- Tinuiti Acquires Ampush In Move To Further Support Paid Social
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Performance marketing firm Tinuiti today announced the acquisition of Ampush, a grow ...
- Apple Star From 'Ted Lasso' Touts iPhone Privacy Features In Ad
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
The star of Apple TV+'s famed Ted Lasso series highlights privacy featur ...
- Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Jamie Stevenson, senior visual strategist at Kreps Creative, began using the platfo ...
- NFL Playoffs: Down 3% To 31.6M Viewers, National TV Revenue Estimated At $1.1B
Television News Daily, Wayne Friedman - Tuesday, January 24, 2023
The NFL Playoffs were down 3% in viewership for the first t ...
- Fox Corp. Withdraws Merger Plans With News Corp.
Television News Daily, Wayne Friedman - Tuesday, January 24, 2023
Against the backdrop of a potential recession and a billion-dollar defamation cas ...
- Media Agency Holding Company of the Year: GroupM
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
This most likely is the most anticlimactic Agency of The Year awa ...
- Google Reportedly To Cut Executive Bonuses
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 24, 2023
Google plans to reduce senior executives’ pay as part of a cost-cutti ...
- DOJ Ready To Sue Google Over Digital Advertising: Report
Digital News Daily, Karlene Lukovitz - Tuesday, January 24, 2023
The Justice Department, which already has a suit against Google in t ...
- Tech Stretch: The Most Popular Marketing Apps Now Being Used
Email Insider, Ray Schultz - Tuesday, January 24, 2023
Analytics is the top category, but data warehouses have moved into seco ...
- Wouldn't You Call Timothee Chalamet If He Asked You?
Marketing Daily, Todd Wasserman - Monday, January 23, 2023
Ah, but you're not an exec at Apple TV+, are you? That ...
- Ad Market Fell 12% In December, 6th Monthly Decline According To Expanded Index
MediaDailyNews, Joe Mandese - Tuesday, January 24, 2023
The revised index is based on an expanded dataset, including more granul ...