- Focus On These Media Levers, Or You May Waste Millions
MediaDailyNews, Ben Dutter - Thursday, September 22, 2022
A recent study confirmed what media planners have known for 70 year ...
- eBay Ads Holiday Survey Reveals Search And Purchase Patterns
Performance Marketing Insider, Laurie Sullivan - Thursday, September 22, 2022
Despite record-setting inflation rates and other economic challenges, shoppers still plan ...
- AnalyticsIQ Appoints Data Veteran To Drive Innovation After 2 Years Of Growth
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 21, 2022
Kevin Dean aims to accelerate the rapid expansion of AnalyticsIQ, which h ...
- Local TV Stations' OTT Advertising Forecast To Rise 57%, OTA Still Leads
Television News Daily, Wayne Friedman - Thursday, September 22, 2022
BIA estimates traditional over-the-air advertising will hit $20.4 billion in 2022, $21 ...
- Walmart Connect Steps Closer Into The Media Selling World, Including TV
TV Watch, Wayne Friedman - Thursday, September 22, 2022
Walmart's deals and partnership with Roku, intended to make TV streaming t ...
- Carbon Emerges As Key Ad Performance Indicator: Clients/Agencies Split On Cost
MediaDailyNews, Joe Mandese - Wednesday, September 21, 2022
While a majority (56%) of agency execs believe "sustainability" is now mo ...
- YouTube Adds Revenue Sharing To Shorts Videos
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 20, 2022
YouTube has spent years building YouTube Shorts and its creator program. N ...
- Could Netflix Take Ad Business From Facebook?
TV Watch, Wayne Friedman - Wednesday, September 21, 2022
TikTok's explosive growth poses a threat to social media platforms, but may ...
- How In-Game Advertising Will Become An Important Channel: Q&A With Viant's Jon Schulz
Digital News Daily, Colin Kirkland - Monday, September 19, 2022
Which brands will find in-game ads most effective? How will in-game a ...
- ARF Study Finds Americans Less Anxious About Their Digital Privacy
MediaDailyNews, Joe Mandese - Tuesday, September 20, 2022
While the shift was small -- 42% vs. 48% in a comparab ...
- Instacart, Good Food Holdings Partnership Combines Online, In-Store Data To Compete With Amazon
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 20, 2022
Consumers will soon be able to use Connected Stores technology including Cap ...
- Walmart Connect Opens Door To Ad, Video Partnerships With TikTok, Snap, Roku, Others
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 20, 2022
Walmart on Tuesday introduced a series of "Innovation Partners" to support ...
- NBCU Starts Marketing, Advertising Program For Small Businesses
Television News Daily, Wayne Friedman - Tuesday, September 20, 2022
NBCU is starting up a program to help small businesses, providing ...
- The Programmatic Future of OOH
The MediaPost Cases, Lisa Singer - Monday, October 17, 2022
OOH used to be a glorified real estate business where location a ...
- Walled Gardens Versus The Open Internet
MAD, Peter Sayn-Wittgenstein - Friday, September 16, 2022
Could your marketing dollars be working harder for your brand outside t ...
- Mediavine Hires Peguero To Expand Influencer-Partnership Sales
MAD, Fern Siegel - Friday, September 16, 2022
She will be the primary contact between brands, agencies and advertisers. ...
- Billions More Reasons Why GroupM Remains Bullish On Advertising
RTBlog, Joe Mandese - Monday, September 19, 2022
"I think people are going to be interested in just how b ...
- Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 16, 2022
Brands with in-house teams are 82% more likely to use AR th ...
- Search Thriving: Least Likely To Be Cut From Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 16, 2022
Insider Intelligence believes search media is the channel least likely to s ...
- 'Dark Patterns' Trick Consumers Into Sharing Data, Making Purchases, FTC Report Says
Digital News Daily, Wendy Davis - Thursday, September 15, 2022
"Our report shows how more and more companies are using digital da ...
- Google Rebrands Ad Extensions To Assets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Google on Thursday announced it is rebranding ad extensions to assets ...
- NFL's First Week TV Ads Up 8% To $250.4M, Online Search Recovers: EDO
Television News Daily, Wayne Friedman - Thursday, September 15, 2022
EDO says airings rose to 637, up by 67 vs. 2021. Automoti ...
- iSpot Hires Former Inscape And Samsung Ads Exec Jodie McAfee
Television News Daily, Wayne Friedman - Friday, September 16, 2022
Looking to ramp up even more new TV currency connections with ...
- MyPillow Guy: Who Needs A Phone When You Own Fox News In Prime-Time
Marketing Politics Weekly, Joe Mandese - Thursday, September 15, 2022
An analysis by watchdog Media Matters shows Mike Lindell may be t ...
- What An Ad-Supported Netflix Tier Will Mean For TV Marketers
Media Insider, Dave Morgan - Thursday, September 15, 2022
4 issues Netflix needs to address to determine if an ad-supported ti ...
- Walmart Delivers Self-Service Sponsored Search Ads For Marketplace Sellers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 14, 2022
Walmart on Wednesday announced new ways for authorized third-party sellers to conne ...
- The Emmys Hits Another Record Viewership Low: 5.9M Viewers
Television News Daily, Wayne Friedman - Wednesday, September 14, 2022
iSpot.tv estimates national TV ad spend on the show totaled $38.9 millio ...
- Netflix Aiming For 40M Unique Global Viewers By Q3: Report
Television News Daily, Wayne Friedman - Wednesday, September 14, 2022
Netflix anticipates it can reach 40 million unique global viewers in t ...
- Texas-Led Coalition Can Proceed With Some Antitrust Claims Against Google
Digital News Daily, Wendy Davis - Tuesday, September 13, 2022
A federal judge said states could move forward with some antitrust claim ...
- Zoom Brand Campaign Readies Company For Next Steps
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 14, 2022
The ad campaign will run across digital media on social and streami ...