- Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 13, 2022
Marketers with the ability to quickly alter media budgets are 25% mo ...
- Pinterest Tackles Self-Doubt And Internet-Induced Anxiety In Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 13, 2022
The campaign presents Pinterest as an "anti-don't" platform where people go ...
- Jo Ann Ross Moving To Advisory Role As Chairman, Paramount Advertising, Halley Ascends
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
Ross became the first woman to be appointed head of advertising ...
- Analysis Finds 'Issues' Ads Approaching Two-Thirds Of Political Ad Spending
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
Political advertising is looking to set records for the upcoming midterm electio ...
- Camelot Strategic Marketing & Media Helps Small Businesses With Streaming Ads Via Roku
Accounts on the Move, Fern Siegel - Monday, September 12, 2022
Brands use OneView to set up, optimize and measure their ad campai ...
- Katz Radio Ups Ramos To EVP, Multicultural Partnerships
MAD, Fern Siegel - Monday, September 12, 2022
Ramos will oversee the creation of multicultural audio marketing campaigns across Ka ...
- IAB Estimates 80% Of Data Will Be Ignored Based On 2023 Legislation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 13, 2022
Larger organizations have greater resources but are unsure whether they will impleme ...
- GM Becomes First Partner For NBCUnified Platform To Match Consumer Data For Insights
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
The deal allows for integration of GM's data on its consumer automoti ...
- How Apple's 'Passkey' Changes The Future Of Mobile Advertising
Data & Programmatic Insider, Laurie Sullivan - Saturday, September 10, 2022
Katie Madding, chief product officer at Adjust, an analytics platform that hel ...
- Decentralized Search Engine Presearch Launches $1M Advertising Grant Program
Performance Marketing Insider, Laurie Sullivan - Monday, September 12, 2022
Presearch wants to perfect a decentralized approach to building a better sear ...
- British Newspapers, Other Media Observe Ad Blackouts In Honor Of The Queen
Publishers Daily, Ray Schultz - Friday, September 9, 2022
Some are not running ads for 24 hours, and others will contin ...
- Comscore Strikes 'Advanced Audiences' Deal With Fox TV Stations
Television News Daily, Wayne Friedman - Monday, September 12, 2022
Fox says the Comscore deal means it can now use significantly larg ...
- Dish Media Partners With SeaChange, Beachfront For Real-Time, Linear Programmatic Service
Television News Daily, Wayne Friedman - Monday, September 12, 2022
The service will give advertisers across its TV homes the ability ...
- NFL TV Advertising Won't Save National TV Ad Revenue In Recessionary Economy
TV Watch, Wayne Friedman - Monday, September 12, 2022
While national TV advertising will recover somewhat in Q4 thanks to continu ...
- White House Backs New Privacy Laws, Section 230 Overhaul
Digital News Daily, Wendy Davis - Thursday, September 8, 2022
The White House on Thursday called for a host of new technolo ...
- State Farm Embraces Start Of Football With Ads To Break In NFL Season Opener
Marketing Daily, Todd Wasserman - Thursday, September 8, 2022
State Farm is embracing the football season with new ads featuring N ...
- Siggi's Icelandic Yogurt: Less Can 'Set You Free'
Marketing Daily, Steve Ellwanger - Friday, September 9, 2022
The new campaign goes beyond product attributes, to appeal to millennials' yearni ...
- Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 8, 2022
Microsoft on Thursday announced the Multi-platform feature available in Smart Campaigns, whi ...
- Google Exclusivity And DOJ's Battle Over Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 9, 2022
Google pays billions of dollars to other companies to keep its sear ...
- Iger: Linear TV Near A 'Great Precipice,' Tough Future For Streamers
Television News Daily, Wayne Friedman - Thursday, September 8, 2022
Not all big media-based streamers will make it, said Bob Iger, form ...
- Google Experiencing Issue Affecting Ads Manager Data Transfer
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 8, 2022
Some publishers may notice missing data in their Ad Manager Data Transf ...
- Self-Regulatory Group Raises Concerns Over FTC's Privacy Initiative
Digital News Daily, Wendy Davis - Wednesday, September 7, 2022
The Network Advertising Initiative is raising concerns that the FTC's recent mo ...
- Instagram Scales Back Shopping Features
Digital News Daily, Colin Kirkland - Wednesday, September 7, 2022
Instagram announced plans Tuesday to "drastically scale back its shopping features" a ...
- Evergent And XroadMedia Form A Data Partnership
Email Marketing Daily, Ray Schultz - Thursday, September 8, 2022
Subscription management platform Evergent has formed a strategic partnership with XroadMedia ...
- The Got Milk? People Get Real To Denounce Plant-Based Milk
Marketing Daily, Todd Wasserman - Wednesday, September 7, 2022
As sales of cow's milk decline, a new ad with a catc ...
- Will Fruit Flies Sell (Or Repel) Sales For Reformulated Truly Hard Seltzer?
Marketing Daily, Steve Ellwanger - Wednesday, September 7, 2022
No. 2 hard seltzer brand bets that showing flies' attraction to i ...
- Juul Still Faces Possible FDA Ban Following Multi-State Marketing Crackdown Deal
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, September 7, 2022
The tentative $438.5 million deal with states, with 15 marketing restrictions, pal ...
- WFA Report Addresses The Decline Of Marketing Creativity And What To Do About It
Mediapsssst, Richard Whitman - Thursday, September 8, 2022
WFA says the report, titled "Clients and Creativity," is the first glob ...
- Commerce Media Finds Direct Link From Ads To Revenue
Performance Marketing Insider, Laurie Sullivan - Thursday, September 8, 2022
Criteo, which defines its business as a "commerce media company," surveyed 2 ...
- Intuit Mailchimp Markets Email Services Based On Precise Data Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Intuit Mailchimp launched a brand campaign Wednesday with a message highlighting t ...