- Not-For-Attribution: Nielsen, That Is
MediaDailyNews, Joe Mandese - Tuesday, February 14, 2023
One year after NBCU released the first-ever Super Bowl ratings analysis fr ...
- Regional SB Ads Attack Tesla Self-Driving Software
Mediapsssst, Richard Whitman - Monday, February 13, 2023
Ads from the Dawn Project urge regulators take action against what t ...
- Lyonne Riffs On Super Bowl Ads In New Spot
Out to Launch, Fern Siegel - Monday, February 13, 2023
Peacock "Poker Face" star Natasha Lyonne stays in character in Big Ga ...
- Semrush Launches 'Marketers In Love' Campaign For Valentine's Day
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 14, 2023
A series of Valentine's Day-themed, entertaining videos showcase Semrush's products and service ...
- NFL Super Bowl LVII Drew Viewers To Search - Here Are Main Themes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 13, 2023
The NFL expects this Super Bowl will set viewing records. Samba ...
- North Carolina Criminal Libel Law Likely Unconstitutional, Appeals Court Says
Digital News Daily, Wendy Davis - Friday, February 10, 2023
A North Carolina law that criminalizes "derogatory" statements about political candidates like ...
- Fox's Tubi Commands Attention, Gets Critical Nods For Freaking Out Super Bowl Viewers
Digital News Daily, Karlene Lukovitz - Monday, February 13, 2023
Tubi leveraged its outsized game presence to compel viewers to pay attenti ...
- In Crown Royal SB 'Teaser' Dave Grohl Thanks Canada For, Well, Many Things
MAD, Steve McClellan - Friday, February 10, 2023
Grohl, who is American, is seen sitting in a production studio ...
- U.S., Worldwide Ad-Cost Inflation Poised To Decelerate This Year
MediaDailyNews, Joe Mandese - Monday, February 13, 2023
"This is mostly driven by TV inflation which will be at 6.8 ...
- T-Mobile Enlists Travolta For 'Neighbor' Spot
Out to Launch, Fern Siegel - Friday, February 10, 2023
T-Mobile is returning for its 10th spot in the Super Bowl. ...
- It's Tough Being A Former Ad Industry Futurist
RTBlog, Joe Mandese - Monday, February 13, 2023
Five years after Rishad Tobaccowala made the bold prediction that the supp ...
- Reddit Experiences Data Breach, Limited Advertiser Information Taken
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 10, 2023
Information stolen from Reddit's systems includes limited contact information for current compa ...
- Taboola Stats: Super Bowl LVII Topics Attracting Fans
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 10, 2023
To learn more about Super Bowl buzz and what people want ...
- This Is NOT A Super Bowl Commercials Review, At Least Not Intentionally
TV Watch, Joe Mandese - Monday, February 13, 2023
When did the Super Bowl become the home for cross-platform promotion? Th ...
- #StopToxicTwitter Coalition Calls Out Apple, NFL For Super Bowl Ad Placements
Digital News Daily, Colin Kirkland - Thursday, February 9, 2023
Twitter is placing spots from major Super Bowl advertisers next to pos ...
- TikTok's New 'Promote' Options Help Brands Boost Organic Content
Digital News Daily, Colin Kirkland - Thursday, February 9, 2023
Four new tools in the Promote ad feature are designed to he ...
- Study: Podcast Listeners Take Ad Action, Market Spend Rises
MAD, Fern Siegel - Thursday, February 9, 2023
U.S. marketers said they expect the share of podcast advertising bought programmatical ...
- What's The Super Bowl Of Outdoor Buys? (Turns Out, It's Not Necessarily The Super Bowl)
MediaDailyNews, Joe Mandese - Friday, February 10, 2023
"For the price of [an in-game] Super Bowl spot, you could ha ...
- My Big Idea For A Chevrolet Ad In The Super Bowl
Mediapsssst, Richard Whitman - Thursday, February 9, 2023
Well, it wasn't totally my idea. AI platform Addition did most ...
- Three-Quarters Of Americans Say They Watch Live Football
Research Intelligencer, Rob Williams - Friday, February 10, 2023
Watching football brings people together, even when they don't enjoy other activiti ...
- Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
Yahoo isn't getting out of the ad-tech business, but the company wi ...
- Yelp Reports Advertising Revenue Rose 15% In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
Yelp CFO David Schwarzbach noted that while demand for home-service providers h ...
- What Are The Odds This Bill Will Outlaw TV Gambling Ads?
TV Watch, Joe Mandese - Thursday, February 9, 2023
But new data from SMI shows the category has been declining ...
- Super Bowl Is Still TV's Biggest Show Going Into No. LVII
TVBlog, Adam Buckman - Friday, February 10, 2023
The Super Bowl is the only American made-for-TV production capable of diverti ...
- Mint Mobile Casts Harvey Fierstein As Isaac Newton In New Ad
MAD, Steve McClellan - Wednesday, February 8, 2023
"It's not working," says Ryan in a stage whisper. "It was yo ...
- Multicurrency Debate Takes Main Stage At The 'Nerdy Upfront To The Upfronts'
Media Insider, Dave Morgan - Thursday, February 9, 2023
A panel at NBCU Advertising's One23 conference voiced support for a futu ...
- Ad Execs Maintaining, Boosting 2023 Ad Budgets: Advertisers More Optimistic Than Agencies
MediaDailyNews, Joe Mandese - Thursday, February 9, 2023
Only 10% of the 300-plus execs surveyed in December said they plann ...
- YouTube Introduces Cost-Per-Hour Masthead Ahead Of Super Bowl LVII
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 8, 2023
The masthead, piloted in Q4 2022, aims to reach viewers during momen ...
- GumGum Granted MRC Contextual Targeting Accreditation For CTV, Looks To Build New Ad Unit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
GumGum has achieved the MRC first accreditation for measurement of content-level analys ...
- Humans Still Rule, Woz Assures Ad Execs At NBCU's 'Nerd Coachella'
TV Watch, Joe Mandese - Thursday, February 9, 2023
"I believe in the 'A,' but the 'I' is not intelligence ...