- How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Consumer trust in a brand is crucial to purchase decisions. Some 5 ...
- ESPN's 'College GameDay' Adds Sponsors DoorDash, Old Dominion To Returning Ad Partners
Television News Daily, Wayne Friedman - Wednesday, September 7, 2022
All brand sponsors will appear throughout the show for the entire 2022-20 ...
- Super Bowl 95% Sold, Many Spots Topping $7M
Television News Daily, Wayne Friedman - Wednesday, September 7, 2022
The Super Bowl in Feb. 2023 will see 30-second commercial time toppi ...
- Addressable TV Ads Gain, But Measurement Concerns Remain
Television News Daily, Wayne Friedman - Thursday, September 8, 2022
Addressable TV advertising needs better ROI measurement for the business to accelerat ...
- Crossover This: TV Pushes Fall Season Launches, Streamers Gain Ground
TV Watch, Wayne Friedman - Thursday, September 8, 2022
The fall TV season is coming -- whatever that means these day ...
- Judge Sides Against Facebook In Battle Over Washington State Political Ads
Digital News Daily, Wendy Davis - Tuesday, September 6, 2022
Facebook intentionally violated a Washington law regarding political ad disclosures, a sta ...
- FreeWheel Names First Chief Strategy Officer
Digital News Daily, Karlene Lukovitz - Wednesday, September 7, 2022
Soo Jin Oh will focus on developing strategic plans and enhancing operatio ...
- Amazon Now Consumers' Most-Preferred Ad Environment, While Instagram Is Marketers'
Digital News Daily, Karlene Lukovitz - Wednesday, September 7, 2022
Looking at media channels as a whole, sponsored events are the b ...
- Want a Better Agency? Be Women-Centric
MAD, Katy Thorbahn - Tuesday, September 6, 2022
Solving women's needs is a key business decisions that helps the enti ...
- Sandy Hook Promise PSA Wins Commercial Emmy
MAD, Steve McClellan - Tuesday, September 6, 2022
The PSA featured real victims of mass shootings that altered their liv ...
- Healthcare/Pharma Digital Ad Growth Slows
Marketing Daily, Les Luchter - Tuesday, September 6, 2022
Per eMarketer, "what's top of mind for healthcare/pharma marketers is the impendi ...
- Rick and Morty Get 'Tricked' Into Promoting Wendy's
Marketing Daily, Todd Wasserman - Tuesday, September 6, 2022
In the new ad, Rick turns himself into a Wendy's Frosty-ccino a ...
- Tom Brady Says 'Don't Be Like Me' In New Under Armour Ads
Marketing Daily, Sarah Mahoney - Wednesday, September 7, 2022
Actor Morgan Freeman narrates the NFL's letter to young athletes. ...
- Automotive National TV Spending Down 19% In August
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, September 6, 2022
One of the biggest differences year-over-year in August is that Toyota's spe ...
- Ad-ID Chief Harold Geller Joins Cross-Screen Data Platform Advocado
MediaDailyNews, Joe Mandese - Tuesday, September 6, 2022
The long-time ad industry media, data and technology vet describes the mo ...
- Google Is Bracing For A Slowdown, CEO Says
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 7, 2022
Google told senior managers to restrict travel to "business critical" trips, ...
- Apple Search Ads Gain On Facebook, TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 6, 2022
Apple privacy measures boosted its search ads business due to its A ...
- TV, AVOD Ad-Spending Growth To Slow To 4.3% This Year
Television News Daily, Wayne Friedman - Tuesday, September 6, 2022
Growth for this year's traditional TV and AVOD ad revenue is project ...
- Too Many Political Ads This Season? It Could Mean TV Stations Cashing In
TV Watch, Wayne Friedman - Wednesday, September 7, 2022
Too many TV ads on TV? That depends on your side ...
- tvScientific's First Head Of Product Knows Secret Of Making CTV, Search Work
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 6, 2022
Matthew Koontz worked at Hulu as director of product management, Xandr ...
- Apple Pumps Up Ad Staff In Post Privacy-Policy Ad Business Push
Digital News Daily, Karlene Lukovitz - Tuesday, September 6, 2022
A report based on analysis of ads on Apple's website concludes it ...
- World Cup Offers Way For Brands To Reach Multicultural Audiences
Research Intelligencer, Robert Williams - Tuesday, September 6, 2022
Almost three-quarters of multicultural men said they're excited to watch the Wor ...
- T-Mobile Advertising Doubles Rideshare Business, Expects To Reach 400M Monthly Impressions In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 2, 2022
Cherian Thomas, former Octopus CEO, is now leading marketing for T-Mobile Advertisi ...
- Samsung Mocks Apple's Lack Of Innovation In Latest Ad
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 2, 2022
Samsung released a new ad that takes a shot at Apple, whi ...
- TV Station Ad Revenues Forecast To Rise 18% To $24.15B In 2022: S&P Kagan
Television News Daily, Wayne Friedman - Friday, September 2, 2022
S&P Kagan estimates 2023 will sink back 10% to around $22 billi ...
- MRI-Simmons Taps 605's Katz For Advanced Advertising
MediaDailyNews, Joe Mandese - Friday, September 2, 2022
MRI-Simmons is one of the main sources for data, insights and consum ...
- Papa Murphy Promotes Return of Triple Pepp Pizza
Out to Launch, Fern Siegel - Thursday, September 1, 2022
The promotion for Triple Prep was driven, in part, by Evan Arnol ...
- Reddit Acquires Spiketrap To Build Ad Business With Focus On Performance
Performance Marketing Insider, Laurie Sullivan - Friday, September 2, 2022
Reddit moved deeper into advertising this week with the purchase of audien ...
- Netflix: A Rushed Move Into Advertising With $65 CPMs, No Third-Party Measurement?
TV Watch, Wayne Friedman - Friday, September 2, 2022
Netflix is reportedly telling media buyers it will start its new ...
- Google Expands Investment In Women's Basketball, Collaborates With ESPN
Performance Marketing Insider, Laurie Sullivan - Thursday, September 1, 2022
Google has become the first women's-only global partner with FIBA, an organizati ...