- Taboola Claims Free 'Wallpaper' Service Will Drive 500M Visits To Sites, Bypassing Search Engines
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 31, 2022
Taboola says the free service, which gives publishers another source to dri ...
- Netflix Hires Snap Veteran Ad Execs Gorman And Naylor
Television News Daily, Wayne Friedman - Wednesday, August 31, 2022
Gorman will be president of worldwide advertising and Naylor will be ...
- Paramount Global Joins Streamer 'Bundling' Push With Paramount+ And Showtime
Television News Daily, Wayne Friedman - Wednesday, August 31, 2022
Consumers can get an ad-supported version of streaming Paramount+ and Showtime conte ...
- National TV Goes Flat In July Versus 2020 - Is That Bad?
TV Watch, Wayne Friedman - Thursday, September 1, 2022
The key measure will be where upfront ad deals actually land, sa ...
- Learn, Pivot & Snack! A Hostess Exec's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, September 6, 2022
"It's in those moments where it's okay to say, okay, time ...
- Optimad Media Acquires Effective Spend And Relaunches As Optimal, Focuses On Performance Marketing
MAD, Fern Siegel - Tuesday, August 30, 2022
The new company specializes in data and tech in key sectors, su ...
- Google Employee Who Protested A Contract With Israel Resigns
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 30, 2022
Koren, spoke out against Google's Project Nimbus in 2021 and said Goog ...
- Google Officially Kicks Off Shopping Season At Think Retail
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 30, 2022
Google officially kicked off its holiday shopping countdown Tuesday at Think Retai ...
- Appeals Court Revives Ad-Tech Company's Antitrust Claims Against Google
Digital News Daily, Wendy Davis - Monday, August 29, 2022
Google must face antitrust claims brought by the Atlanta-based online ad te ...
- To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value
MAD, Ali Amarsy - Monday, August 29, 2022
Brand must create shopping occasions where they build relationships and learning preference ...
- Kyncl Steps Down At YouTube, Succeeded By Google's Coe
MediaDailyNews, Joe Mandese - Tuesday, August 30, 2022
Coe, who began her career as an account executive at Leo Burnet ...
- Optimera Puts Tenney In Charge Of Product Marketing
People on the Move, Fern Siegel - Monday, August 29, 2022
Megan Tenney will oversee marketing, advertising and brand-building for the publishing te ...
- Microsoft Ads Extends RSA Migration Date, Again
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 30, 2022
The deadline to migrate Expanded Text Ads to Responsive Search Ads (RSA ...
- Netflix Ad-Supported Option Could Cost $7 To $9 A Month: Report
Television News Daily, Wayne Friedman - Monday, August 29, 2022
Netflix could be pricing its upcoming ad option from $7 to ...
- GroupM Warns Of Slowdown By 'Digital Endemic' Advertisers
MediaDailyNews, Joe Mandese - Friday, August 26, 2022
A composite of 40 of the biggest pure-play digital companies, GroupM sa ...
- Is Brand Vs. Performance Media An Outdated Construct?
RTBlog, Joe Mandese - Monday, August 29, 2022
"The overall mix of advertising shifts possibly in favor of brand rath ...
- Google Delays Testing AdSense FLEDGE API
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 26, 2022
Google had planned to test the FLEDGE API for AdSense on Augu ...
- The Most Effective Ads Of July
Marketing Daily, Todd Wasserman - Thursday, August 25, 2022
Apple's "Relax It's iPhone-Shake" scored best with men for July, according ...
- Graphic Cigarette Warnings For Ads, Packages Delayed Yet Again
Marketing Daily, Steve Ellwanger - Thursday, August 25, 2022
Federal court judge in Texas granted yet another motion from tobacco compani ...
- Listen Up: Twitter Adds Podcasts - Do Audio Ads Come Next?
Performance Marketing Insider, Laurie Sullivan - Friday, August 26, 2022
Marketers can now integrate podcasts into Twitter as a part of i ...
- Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
The campaign launches with a new in-app shopping experience focused on discover ...
- Microsoft Adds Ads To Outlook Email App
Around the Net in Email, Ray Schultz - Thursday, August 25, 2022
Microsoft is adding advertising to the Outlook app for iOS and Androi ...
- Ad Groups Say Proposed California Privacy Regulations Conflict With Law
Digital News Daily, Wendy Davis - Wednesday, August 24, 2022
"We are concerned that several provisions in the proposed regulations contravene t ...
- IBM Tests ID5 To Retarget 1.4M B2B Users In Safari, Benefiting From Lower CPMs
Performance Marketing Insider, Laurie Sullivan - Thursday, August 25, 2022
With 40% of global traffic not reachable through third-party cookies in Safar ...
- Amazon Upgrades Ad Partner Status For Select Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 24, 2022
Amazon has granted some of its ad partners "advanced" status after launchi ...
- OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don't
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
The study shows viewability is device-driven -- determined by how and whe ...
- CTV Fraudsters Targeting Millions Of Internet-Connected Devices: DoubleVerify
Television News Daily, Wayne Friedman - Wednesday, August 24, 2022
Internet-connected devices are being targeted in a new fraud scheme, LeoTerra, th ...
- NBC's Peacock: Next-Day Airings Of Shows For NBC TV Network, Bravo Programs
Television News Daily, Wayne Friedman - Wednesday, August 24, 2022
NBCU premium subscribers will have next-day access to current seasons of N ...
- A Disease By Any Other Name...
Marketing Daily, Les Luchter - Tuesday, August 23, 2022
With a rise in STDs, some argue that moneypox should be reclassifi ...
- Six-Point Checklist To Transform Conversation Power
MediaDailyNews, Graeme Hutton, Ed Keller - Wednesday, August 24, 2022
Paid influencers are far more effective in lifting brand consideration and preferen ...