- The Dreams Of An Israeli Fighter Pilot
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 24, 2022
Yevgeny Peres joined AppsFlyer as EVP product strategy, to help it surpa ...
- Google Tool Lets Marketers Self-Upgrade Smart Shopping, Local Campaigns To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 23, 2022
The change and the tool that Google announced earlier this year beg ...
- Digital Advertising Hits $189 Billion In 2021, Global Forecasts Predict 5% Yearly Growth Through 2027
MAD, Fern Siegel - Monday, August 22, 2022
Audio ads - whether in podcasts, music streamers or radio channels ...
- Apple's Next Big Move: Serving Up Ads In Apps?
Marketing Daily, Todd Wasserman - Monday, August 22, 2022
The effort is part of Apple's push to increase revenue from t ...
- Rick Astley Rolls With CAAA In New Ad
Marketing Daily, Todd Wasserman - Monday, August 22, 2022
RIck Astley's "Never Gonna Give You Up" recently hit its 35th anniversar ...
- Growth Marketing, Programmatic Misunderstood By Marketers
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 23, 2022
Brands turn programmatic on at the top of the funnel, but don ...
- Amazon PSA Starring Michael Jordan And Tessa Thompson Educates About Cyberattacks
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 22, 2022
The PSA campaign, Protect & Connect, stars Prime Video actor Michael ...
- Media Professionals Disconnected From Consumers' Views On Protecting Data, IAS Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 22, 2022
Media professionals are not in sync with consumers' understanding of data priva ...
- 2022 National TV Movie Spending Down 27% So Far Vs. 2019
Television News Daily, Wayne Friedman - Monday, August 22, 2022
Movie studio national TV spend is down 27% to $625.5 million v ...
- Real Housewives Take To The Field In New Campaign For DirecTV
Marketing Daily, Todd Wasserman - Friday, August 19, 2022
In the ad, a woman demonstrates how she can get live ...
- Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees
Performance Marketing Insider, Laurie Sullivan - Monday, August 22, 2022
Brands and companies selling goods on Amazon this holiday season may ne ...
- Apple Warns Of Security Flaws In iPhones, iPads, Macs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 19, 2022
Apple released two security reports this week, disclosing serious security vulnerabilities f ...
- Minority Founded And Publicly Traded Direct Digital Holdings Appoints First Chief Growth Officer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 22, 2022
Direct Digital Holdings, a Houston-based ad-tech group that went public in Februa ...
- Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value
Television News Daily, Wayne Friedman - Friday, August 19, 2022
Against a possible slowdown of streaming growth, video streaming platforms bought, ...
- TikTok Introduces New Suite Of Shopping Ads
Digital News Daily, Colin Kirkland - Thursday, August 18, 2022
As TikTok continues to grow in popularity, the company is attempting ...
- Out-of-Home Advertising Essentially Recovers, Approaches Previous Record
MediaDailyNews, Joe Mandese - Thursday, August 18, 2022
"This is a watershed moment," OAAA CEO Anna Bager said in ...
- Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly
Performance Marketing Insider, Laurie Sullivan - Friday, August 19, 2022
It may be an understatement that frequency capping doesn't work as we ...
- Audio Producer SpokenLayer Employs 'Brand-Safe' Ad Platform For Publishers
Publishers Daily, Ray Schultz - Thursday, August 18, 2022
Sounder relies on speech recognition technology and AI/ML models to help lar ...
- Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 18, 2022
The survey suggests White, Hispanic, Black and Asian-American consumers respond to econom ...
- Luna Market Rebrands To Insomnia Labs To Guide Brands Through Metaverse, Web3
Digital News Daily, Colin Kirkland - Wednesday, August 17, 2022
Metaverse ad agency Luna Market has rebranded to Insomnia Labs, a We ...
- Brand Fetterman: Pennsylvania Democrat Is Running A Campaign For The Ages
Marketing Politics Weekly, James Forr - Thursday, August 18, 2022
Democrats think like scientists. Republicans think like marketers. Pennsylvania Lieutenant Governor Jo ...
- Political Ad Records This Season? More Coming In 2024
TV Watch, Wayne Friedman - Thursday, August 18, 2022
Midterm political advertising looks to easily outpace 2018 midterm revenue this ye ...
- What Makes a Great Political Billboard? 7 Essential Rules to Follow
MAD, Gino Sesto - Tuesday, August 16, 2022
It could be another record year for political ads and out ...
- July Posts Worst Ad Decline In Two Years, Big Categories Lead Contraction
MediaDailyNews, Joe Mandese - Wednesday, August 17, 2022
The ad marketplace contracted 12.7% in July vs. the same month ...
- Study Finds 'Virtual In-Content Ads' Boost TV Campaign Lift
MediaDailyNews, Joe Mandese - Wednesday, August 17, 2022
Without describing what it actually is, the study from Kantar and Mirri ...
- Rakuten Travel Research Shows How Consumers Search For Deals
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 17, 2022
Rakuten Advertising's recent travel research shows 44% of travelers plan to spe ...
- New Mexico Digital Ad Tax Changes May Lead to Compliance Issues
Publishers Daily, Ray Schultz - Tuesday, August 16, 2022
One problem is that it is not clear where receipts from digit ...
- Mediavine Forms Server-To-Service Link With The Trade Desk's OpenPath
Publishers Daily, Ray Schultz - Tuesday, August 16, 2022
The move will help publishers and streamline the programmatic supply chain, t ...
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
Television News Daily, Wayne Friedman - Tuesday, August 16, 2022
SMI says Netflix has a clear opportunity to hit this "sweet spo ...
- 'NYT' Sees Growing Ad Potential In Games, Cooking Products
MAD, Fern Siegel - Monday, August 15, 2022
The company's executives want to find ad revenue outside subscriptions that won ...