- Multicurrency Debate Takes Main Stage At The 'Nerdy Upfront To The Upfronts'
Media Insider, Dave Morgan - Thursday, February 9, 2023
A panel at NBCU Advertising's One23 conference voiced support for a futu ...
- Ad Execs Maintaining, Boosting 2023 Ad Budgets: Advertisers More Optimistic Than Agencies
MediaDailyNews, Joe Mandese - Thursday, February 9, 2023
Only 10% of the 300-plus execs surveyed in December said they plann ...
- YouTube Introduces Cost-Per-Hour Masthead Ahead Of Super Bowl LVII
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 8, 2023
The masthead, piloted in Q4 2022, aims to reach viewers during momen ...
- GumGum Granted MRC Contextual Targeting Accreditation For CTV, Looks To Build New Ad Unit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
GumGum has achieved the MRC first accreditation for measurement of content-level analys ...
- Humans Still Rule, Woz Assures Ad Execs At NBCU's 'Nerd Coachella'
TV Watch, Joe Mandese - Thursday, February 9, 2023
"I believe in the 'A,' but the 'I' is not intelligence ...
- Biden To Call For 'Strong Limits' On Targeted Advertising
Digital News Daily, Wendy Davis - Tuesday, February 7, 2023
President Joe Biden plans to call for stringent curbs on targeted advertisi ...
- Ad Groups Counter Biden's Call To Limit Online Targeting
Digital News Daily, Wendy Davis - Tuesday, February 7, 2023
Ad industry groups responded to President Joe Biden's call for new priva ...
- Meghan Trainor, Assorted Others To Get 'Stuck In' Pringles During Super Bowl
Marketing Daily, Steve Ellwanger - Tuesday, February 7, 2023
Trainor is most famous person to reach for the last crisp ...
- Podcast Fans Are Listening To Ads And Responding, Study Finds
Publishers Daily, Ray Schultz - Tuesday, February 7, 2023
Almost all frequent listeners have taken action after hearing ads, company repo ...
- Fox Corp. Reports 4% Gain In Q4 Ad Sales, Cable Nets Dip 0.7%
Television News Daily, Joe Mandese - Wednesday, February 8, 2023
Fox cited strong demand from local political ad buys on Fox ...
- NBCU Certifies iSpot And VideoAmp As Ad Currencies For Advanced Audience Guarantees
Television News Daily, Joe Mandese - Wednesday, February 8, 2023
NBCU announced that iSpot and VideoAmp have been certified as currencies f ...
- Here's Why NBCU's Next New Currency Is Bound To Resonate With You
TV Watch, Joe Mandese - Wednesday, February 8, 2023
That's because it's actually going to measure the resonance of your ...
- U.S. Rollout Is Ascential To Ad Net Zero, Er, I Mean Essential
MediaDailyNews, Joe Mandese - Tuesday, February 7, 2023
The good news is that the ad industry has been developing ...
- Rakuten Combines New York Fashion Week Message In Super Bowl Ad
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 6, 2023
How does a brand or company attract more attention? It combines t ...
- What The 'TV Blog' Looks For In Super Bowl Spots
TVBlog, Adam Buckman - Tuesday, February 7, 2023
Looking back at past Super Bowl commercial recaps, the spots that ca ...
- Pinterest Leans Into Shoppable Video As It Hits 450M Users
Video Insider, Karlene Lukovitz - Tuesday, February 7, 2023
The platform is pushing to make every existing and new short-form vid ...
- Criteo, Magnite Create Strategy To Connect Retail Media With CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, February 6, 2023
CTV and retail media, two of the fastest-growing ad channels, continue ...
- The Creative Foodchain: Hybrid Work Is Most Popular, But Approvals Slow Things Down
Email Insider, Ray Schultz - Monday, February 6, 2023
On average, it takes eight days to get a piece of creati ...
- Remy Martin Joins Super Bowl Ad Lineup For The First Time
Out to Launch, Steve McClellan - Friday, February 3, 2023
Premium spirts brand Rémy Martin will air a 60-second commercial in the Sup ...
- Consumers Prefer TV Ads Enhanced With More Information
Research Intelligencer, Rob Williams - Monday, February 6, 2023
About four out of five of U.S. television viewers said they li ...
- Adthena Pivots Roadmap To Match Brands' Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 3, 2023
Adthena has introduced several technologies, including one designed to automate when ...
- Amazon: FTC Could File Antitrust Lawsuit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 3, 2023
The FTC reportedly is determining whether or not to file an antitru ...
- Fox Sells Out Super Bowl, Peak :30s Go For $7M+
Television News Daily, Karlene Lukovitz - Monday, February 6, 2023
The cryptocurrency "implosion" and advertisers' concerns about the global economy slowed t ...
- 'Where's Disney?'
TV Watch, Joe Mandese - Monday, February 6, 2023
That's what a veteran source asked when we reported that OpenAP form ...
- 'Really Good' Sends-Up FirstBank
Out to Launch, Fern Siegel - Thursday, February 2, 2023
The spot suggest FirstBank is hopeless at anything but banking. ...
- Taboola Tests AI-Based Ad-Creation Tool In Beta
Publishers Daily, Ray Schultz - Thursday, February 2, 2023
Tool will allow advertisers to generate multiple ads, titles and content, usi ...
- Do Super Bowl Ads Drive Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
A study suggests that the millions of dollars brands spend for o ...
- Amazon Executive Joins LoopMe As First Global Chief Revenue Officer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
Lisa Coffey will oversee revenue in North America with direct reports ov ...
- Netflix: Now At 600,000 'Monthly Active Users' For Its Ad Option
Television News Daily, Wayne Friedman - Thursday, February 2, 2023
Netflix has told media agencies it now has 600,000 "monthly active user ...
- Microsoft Strengthens Multichannel Ad Approach, Discontinues Bid Modifiers For Audience Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 2, 2023
Search Ads and Audience Ads make a good combination, according to Microsof ...