- Subterranean Context: Shoppers Prefer Ads Related To Content, Study Shows
Publishers Daily, Ray Schultz - Thursday, March 2, 2023
They most like ads for products directly mentioned in the article, I ...
- 1-800 Contacts Presses To Resurrect Battle With Warby Parker Over Search Ads
Digital News Daily, Wendy Davis - Wednesday, March 1, 2023
Warby Parker attempted "to free-ride on 1-800's valuable goodwill and to garn ...
- MonetizeMore Acquires Ad-Tech Platform Advanced Ads
Digital News Daily, Colin Kirkland - Wednesday, March 1, 2023
MonetizeMore, an ad-monetization partner for web publishers and app developers, has acquir ...
- Data Clean Rooms - The Promise That Could Power Durable, Privacy-First Measurement
MediaDailyNews, Teodora Scutelnicu - Thursday, March 2, 2023
Will Probabilistic become the new Deterministic? Data clean rooms can create ...
- Former Starcom Investment Chief Kristina Lutz Joins GSTV
MediaDailyNews, Joe Mandese - Thursday, March 2, 2023
Lutz, who was president-investment at Starcom, joins GSTV from a marketing ro ...
- Google Makes Ad-Network Policy Updates
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 1, 2023
Google has updated two ad-network policies. The first, Google Ads malicious ...
- ChatGPT API Enables Speech-To-Text: Attracts Snap, Instacart, Other Integrations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 1, 2023
OpenAI's API for ChatGPT allows businesses to build the technology into ...
- MSG Networks To Launch Streaming Service MSG+
Television News Daily, Wayne Friedman - Thursday, March 2, 2023
MSG Networks will launch MSG+ this summer for $29.99 a month, a ...
- Privacy Standards Should Be Set By Congress, Not FTC, Industry Argues
Digital News Daily, Wendy Davis - Tuesday, February 28, 2023
"The regulation of the modern economy, which is data-driven in every wa ...
- Havas Media Vet Jason Kanefsky Moves On
MediaDailyNews, Joe Mandese - Wednesday, March 1, 2023
After 30 years with the agency, Kanefsky is forming his own adviso ...
- PepsiCo Developing Audio Logos To Find Each Brand's Voice
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 1, 2023
PepsiCo is developing audio logos to represent its brands. "If your bra ...
- Sam's Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 28, 2023
Sam's Club has released a real-time display ad service available across thousan ...
- Vizio Q4: Higher Smart TV Revenues, Device Sales Sink 24%
Television News Daily, Wayne Friedman - Tuesday, February 28, 2023
Vizio grew streaming and smart TV revenue 30% to $137 million ...
- TikTok Adds DoubleVerify, IAS, Zefr As Official Measurement Partners
Digital News Daily, Colin Kirkland - Monday, February 27, 2023
DoubleVerify, IAS and Zefr will build solutions that ensure marketers' brand campaig ...
- MRC Accredits Mediaocean Stack For Ad Verification Across Digital Media, Including CTV
MediaDailyNews, Joe Mandese - Tuesday, February 28, 2023
The new accreditations follow renewals of previous ones granted to Mediaocean ad-servi ...
- GroupM: Don't Stop The Presses, Unveils Plan To Vet Local News Sites Worldwide
MediaDailyNews, Joe Mandese - Tuesday, February 28, 2023
GroupM this morning announced a deal utilizing a nonprofit organization to v ...
- Microsoft Starts To Define How Advertising Works In Search And Bing Chat Queries
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 27, 2023
Microsoft's Bing chatbot continues to personalize the experience to use the technolog ...
- Equativ Takes On Bridgepoint As Majority Shareholder To Accelerate Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 28, 2023
The goal is to create one of the top three supply-side platfor ...
- Nexstar's Q4 Political Advertising Soars, Core Advertising Weak
Television News Daily, Wayne Friedman - Tuesday, February 28, 2023
For the year, political advertising pulled in $506 million -- Nexstar's be ...
- Murdoch Outs Fox News Hosts Over Election Lies: Fox TV Advertisers On The Outs?
TV Watch, Wayne Friedman - Tuesday, February 28, 2023
In a deposition in the defamation case brought on Fox News Chann ...
- Apple TV+ Taps Sales Exec To Build Video Ad Business: Report
Digital News Daily, Karlene Lukovitz - Monday, February 27, 2023
Lauren Fry has worked for the Simulmedia ad-tech firm, AT&T and Comc ...
- LiveRamp Integrates Qonsent Tech So Consumers Clearly Understand Data Policy Agreements
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 24, 2023
LiveRamp has integrated Qonsent's consumer trust technology SmartQontract into its Authenticated Traff ...
- Scripps, Gray TV Stations Post Strong Q4 Political Ads, Weaker Core Advertising
Television News Daily, Wayne Friedman - Friday, February 24, 2023
Scripps grew about 10 times to $106 million in political advertising v ...
- Cannabis Social Network WeedTube Appoints New CEO
Digital News Daily, Colin Kirkland - Friday, February 24, 2023
WeedTube, a social-media platform dedicated to legal cannabis consumers while providing ...
- Verizon Should Revise 'Scrooge' Ad, Self-Regulatory Group Says
Digital News Daily, Wendy Davis - Thursday, February 23, 2023
A self-regulatory group has called foul on a recent Verizon ad ...
- Spectrum Reach And Waymark Offer Generative AI TV Ad Voiceovers
Publishers Daily, Ray Schultz - Thursday, February 23, 2023
SMBs can use the platform to create personalized, DIY video commercials, t ...
- Google Adds Performance Max Features, Automates Campaigns To Work Across All Ad Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 23, 2023
Google will soon roll out four features for Performance Max, from exclusio ...
- Advertisers Invited To Personalize Ads At Scale With Clinch, Samsung Partnership
Digital News Daily, Colin Kirkland - Wednesday, February 22, 2023
The partnership allows advertisers to make creative decisions based on Samsung Ad ...
- Longer Video Ads Are More Effective For Mobile, Study Finds
Digital News Daily, Colin Kirkland - Wednesday, February 22, 2023
Longer video ads have proven more effective than their shorter counterparts, wi ...
- Parsing Privacy: Dual Studies Reveal Consumer Concerns, Reactions To Messaging
Email Insider, Ray Schultz - Thursday, February 23, 2023
Studies by Optimove and Vericast reveal that consumers have concerns about priva ...