- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
Television News Daily, Wayne Friedman - Tuesday, August 16, 2022
SMI says Netflix has a clear opportunity to hit this "sweet spo ...
- 'NYT' Sees Growing Ad Potential In Games, Cooking Products
MAD, Fern Siegel - Monday, August 15, 2022
The company's executives want to find ad revenue outside subscriptions that won ...
- ANA Issues 'Programmatic Transparency' Guide, Supply Chain Has Expanded To More Than 8,000
MediaDailyNews, Joe Mandese - Tuesday, August 16, 2022
The supply of tech vendors powering the programmatic ad marketplace grew mo ...
- Apple Maps Hints At Ads Again, This Time Centered On ATT
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 15, 2022
Apple continues to step up its ad business, and may now ...
- Amazon's 'TNF' First Live-Streaming Program Included In Nielsen Ratings
Television News Daily, Wayne Friedman - Tuesday, August 16, 2022
As part of a deal to measure viewing for Amazon's new N ...
- GroupM Explains How Disney Can Have Its Premium Cake And Make Subs Eat Some Ads Too
RTBlog, Joe Mandese - Monday, August 15, 2022
"I think Disney+ could very well become the biggest ad-supported streaming servi ...
- Meta Announces New AI Advantage Program Features
Digital News Daily, Colin Kirkland - Thursday, August 11, 2022
Meta is adding several new automated ad tools to its "Meta Advantag ...
- Clear Channel, Port Authority NY-NJ Install State-Of-The-Art OOH Network
MAD, Fern Siegel - Thursday, August 11, 2022
The new digital displays includes more than 2,000 square feet of signa ...
- AAF Announces 2022 Hall Of Achievement Inductees
MAD, Steve McClellan - Thursday, August 11, 2022
Ceremonies will take place on November 16, 2022, at Cipriani 42nd Stre ...
- Ad Industry Prepares To Fight Potential FTC Privacy Rules
PolicyBlog, Wendy Davis - Thursday, August 11, 2022
The FTC is seeking public comment on "commercial surveillance," meaning the "collectio ...
- 2022 Political Advertising Estimated To Hit Record $9.7B, CTV At $1.4B
Television News Daily, Wayne Friedman - Thursday, August 11, 2022
The political advertising estimate for 2022 is the highest ever for a ...
- Vizio's Smart TV Platform Revenue Grows 70% In Q2
Television News Daily, Wayne Friedman - Friday, August 12, 2022
While Vizio's main TV device business was down 11%, shipments of ...
- TikTok Gives Users More Control Over Data With New Transparency Ad Targeting Tools
Digital News Daily, Colin Kirkland - Thursday, August 11, 2022
As part of a pledge of transparency around collecting, using, and shari ...
- DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Havas Media Group VP of analytics Dana Cohen has worked with custom ...
- Microsoft Bing Adds Price History, Coupons, Ethical Ratings To Shopping Searches
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 11, 2022
Bing has added search results that show product price history, available coupo ...
- Fox Sees Growth In Political Ads, No Near-Term 'Adverse Advertising Impact': Murdoch
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
Political ad growth at its Fox News Media and TV stations boost ...
- Disney Raises Streaming Prices, Disney+ Ad Option To Start Dec. 8
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
The ad-supported streaming option will start Dec. 8 and be priced ...
- TV Upfront Numbers: Believe In 'Commitments,' Revenue, Or Flexibility?
TV Watch, Wayne Friedman - Thursday, August 11, 2022
Now, TV network-based media companies' disclosures of big upfront "commitments" are mo ...
- B2B Dynamics Changing Among Buyers, Men Vs. Women
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 10, 2022
An AMA-NY study released Wednesday finds the average corporate buyer is ...
- DOJ Prepares To Sue Google Over Ad Market
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 9, 2022
Lawyers for the DOJ have interviewed publishers that work with Google ...
- Google Pressures Apple With 'Get The Message' Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Google called out Apple in an ad campaign, putting pressure on t ...
- National TV Ad Spending Slips 1% In Q2
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
National TV ad spend for Q2 was down 1%, with cable ...
- Trade Desk Sees 35% Higher Q2 Revenue, Strong CTV Business
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
"CTV is evolving faster than anyone predicted," said Trade Desk CEO Je ...
- Peering Into Netflix's Ad-Supported Future: So Many Questions
TVBlog, Adam Buckman - Wednesday, August 10, 2022
One question is: How does Netflix quantify its viewership? Minutes spent watchin ...
- Audacy, CBS Sports Team For Ad Sales, Distribution Deal
MAD, Fern Siegel - Monday, August 8, 2022
Audacy promotes an "all audio" buy - in which advertisers bundle AM/ ...
- Lyft Unveils Media Unit, Expands Ad Opportunities Across Rideshare Portfolio
MAD, Steve McClellan - Monday, August 8, 2022
Lyft Media will provide more out-of-home advertising opportunities throughout its portfolio ...
- Color Is Key To Improving Campaign Performance, VidMob Study Finds
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 9, 2022
Color is an important aspect of brand identity, and a VidMob stu ...
- FuboTV Strikes Content, Network Deal With Reynolds' Maximum Effort Productions
Television News Daily, Wayne Friedman - Monday, August 8, 2022
The deal includes a first-look deal for unscripted TV content and ...
- VAB Finds 85% Of TV Networks Using New Measurement
Television News Daily, Wayne Friedman - Monday, August 8, 2022
Eighty-five percent of TV networks are using new measurement currencies and too ...
- HBO Max Ad Option One Year In: Slow Growth, Estimated At 1.9M Subs
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
HBO Max is showing only slow gains in subscribers for its ad-support ...