- VAB Finds 85% Of TV Networks Using New Measurement
Television News Daily, Wayne Friedman - Monday, August 8, 2022
Eighty-five percent of TV networks are using new measurement currencies and too ...
- HBO Max Ad Option One Year In: Slow Growth, Estimated At 1.9M Subs
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
HBO Max is showing only slow gains in subscribers for its ad-support ...
- Stream This: As One Longtime Network Soap Leaves Linear TV, What Remains?
TV Watch, Wayne Friedman - Tuesday, August 9, 2022
If you had any doubts that streaming would not dramatically change line ...
- Study Shows How Business Values Are Changing, What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, August 8, 2022
There is overwhelming support for a democratic coalition of supplying countries ...
- NFL Appeals Watson's 6-Game Suspension: Do TV Marketers Hang In The Balance?
TV Watch, Wayne Friedman - Monday, August 8, 2022
Will the patina of the NFL -- the leading TV franchise ...
- Advertising Luminary John Hegarty Presents 'The Business Of Creativity'
Mediapsssst, Richard Whitman - Thursday, August 4, 2022
Hegarty's on-line course starts in September. He has long held the vi ...
- IAS Reports Strong Q2 Gains, Names New CTO
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 5, 2022
"Marketers are leaning into media quality solutions as they focus on R ...
- What The Spectrum 'Dancing Guy' Commercial Says About Us
TVBlog, Adam Buckman - Friday, August 5, 2022
Welcome to the world we live in: A man dances on ...
- USPS, Charmin, Samsung Ran Most-Liked TV Ads
Marketing Daily, Les Luchter - Wednesday, August 3, 2022
Charmin's "Roll it Back, Everybody" commercial, featuring the brand's talking bear famil ...
- Study Finds Rising Costs Drive 1 In 2 Consumers To Cut Back On Spending
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 3, 2022
Data released Wednesday shows 47% of consumers make a mindful effort ...
- Apple Job Board Openings Suggest It's Building Out Its Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 3, 2022
Apple's recent job board added two specific job posts Wednesday that sugge ...
- Microsoft Advertising Rolling Out Vertical Automotive Ads For General Release
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 2, 2022
Microsoft Advertising is poised to make its automotive ad unit, Automotive Ad ...
- Data Platform Lytics Integrates New Security And Privacy Tools Into Google Cloud
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 2, 2022
"In the past 24 months, we have rearchitected our platform" says Preside ...
- Google Simplifies Measurement Tag
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 2, 2022
Google rebranded and expanded its website tag capabilities to require less codi ...
- Consumers Will Trade Data For More Tailored Streaming Ads: Study
Publishers Daily, Ray Schultz - Monday, August 1, 2022
Over two-thirds prefer an ad-supported content model to ad-free ones, Infillion repo ...
- Microsoft Research Paper Resurfaces To Benchmark Interference For Sponsored Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 1, 2022
A group of Microsoft Research scientists published a paper that attempts ...
- Amazon Begins Same-Day, 'Near Me' Deliveries: Partners With GNC, PacSun, Others
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 1, 2022
Amazon began focusing on local ads in June. Now its partnering wi ...
- Connected TV Looks To Maintain 'Shiny New Thing' Status
TV Watch, Wayne Friedman - Tuesday, August 2, 2022
Want some hope in an otherwise questionable TV marketplace with a probab ...
- Spotselfie Introduces New Ad Model In The Social Metaverse
Digital News Daily, Colin Kirkland - Friday, July 29, 2022
The new feature allows companies to place GPS-located AR ads in real-ti ...
- Federal Privacy Bill Draws Opposition From California
Digital News Daily, Wendy Davis - Friday, July 29, 2022
California's privacy agency unanimously voted to oppose a federal privacy bill th ...
- New WOWNOW Platform Lets Advertisers Buy DOOH Billboards In Real Time
MAD, Fern Siegel - Friday, July 29, 2022
WOW's outdoor network, 20 digital billboards, is located around key spots ...
- Google Working On Feature To Highlight Retail, Brand Loyalty Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 29, 2022
Google's retail ads team has been working to create an offering th ...
- Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads
Digital News Daily, Colin Kirkland - Thursday, July 28, 2022
The partnership with in-game advertiser Anzu aims to give brand and agen ...
- How Apple IDFAs Still Affect Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, July 29, 2022
PubMatic looked at the Identifier for Advertisers (IDFA) opt-in rates after App ...
- We're Going Live: Foundry Moves From Programmatic To A Direct-Sold Ad Model
Publishers Daily, Ray Schultz - Thursday, July 28, 2022
Foundry, formerly IDG, is also selling technology like its intent-data product N ...
- It's Time For A Change, And By That, I Mean A Crisis
Red, White & Blog, Joe Mandese - Friday, July 29, 2022
More than a decade since a delegation of ad pros met wi ...
- NBCU Q2 Ad Revenue Slips, Estimates $2.5B Loss For Peacock For 2022
Television News Daily, Wayne Friedman - Thursday, July 28, 2022
NBCU says its ad revenue dropped 1.3% due to a decline ...
- Roku Warns Of 'Significant Slowdown' In TV Ad Spend, But Upfront TV Deals Hit $1B
Television News Daily, Wayne Friedman - Thursday, July 28, 2022
In its Q2 earnings shareholder letter, Roku struck an alarming note f ...
- Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What's Left?
TV Watch, Wayne Friedman - Friday, July 29, 2022
YouTube Q2 ad revenues were up just 4% -- slightly under analyst ...
- Senate Bill Would Permit TV, Radio Marijuana Ads In Legal States
MAD, Fern Siegel - Wednesday, July 27, 2022
The standalone bill would block the FCC from denying or otherwise penalizi ...