- IAB Finds Second-Half Ad Spending Better Than Planned, Full-Year Significantly Worse
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
The findings are based on a recent IAB survey of ad exe ...
- ANA Finds Disconnect Over Performance Of Procurement, Especially For Media
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
While 75% of procurement execs say their role managing media has be ...
- New Google Tool Increases Programmatic Ad Cost Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 27, 2022
Google on Wednesday announced a program to help advertisers and publishers veri ...
- Warner Bros. Discovery Revamps Senior Ad Executive Team
Television News Daily, Wayne Friedman - Wednesday, July 27, 2022
The biggest moves will come with realignment as Jon Diament, Karen Grinth ...
- YouTube Ad Slowdown Coincides With Gen Z Shift From Google Search
Digital News Daily, Karlene Lukovitz - Wednesday, July 27, 2022
YouTube's ad revenue growth fell short of analysts' expectations again in Q ...
- Disney Changes Hulu's Censorship Policy For Political 'Issues' Ads
Digital News Daily, Karlene Lukovitz - Wednesday, July 27, 2022
Disney says Hulu's political ad policies will now "align" with ESPN+ a ...
- When A Surge In Retail Ad Spending Is A Negative Leading Indicator
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
"With rising consumer prices, discount store marketers sought the attention of val ...
- Google Fined $34M By Russia, Claiming Abuse Of Dominant Video Hosting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2022
Alphabet is scheduled to release Q2 2022 earnings Tuesday. That didn't st ...
- Gartner: How Economic Conditions Affect Campaign Strategies, Consumer Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2022
Consumers are less put off by higher prices and more concerned wi ...
- Google, Microsoft Report Slowest Revenue Growth In Two Years
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2022
Alphabet reported Q2 2022 revenue growth of 13% to nearly $69.7 billio ...
- In Social, Shorter Ads Are The Way To Go
Social Media Insider, Colin Kirkland - Wednesday, July 27, 2022
Shorter ads tailor-made for a social media feed beat out longer ...
- TelevisaUnivision Sees 10% Q2 Ad Growth, Launches ViX+ Streamer
Television News Daily, Wayne Friedman - Tuesday, July 26, 2022
TelevisaUnivision witnessed strong Q2 growth in U.S. ad revenue to $447.7 millio ...
- Disney's Big Streaming Ad Push: Political Ads? Not So Much - There Are Rules
TV Watch, Wayne Friedman - Wednesday, July 27, 2022
Disney's Hulu can be picky about what political ads it wants ...
- Hyundai CMO: Driving Demand & Human Connection
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 28, 2022
"I didn't go exactly where I thought I was going to ...
- Creators Can Now Earn Ad Revenue From Licensed Music In Facebook Videos
Digital News Daily, Colin Kirkland - Monday, July 25, 2022
The new Music Revenue Sharing initiative will invite creators on Facebook ...
- Hulu Drops Censorship Of One Political Ad, But Core Issue Remains
Digital News Daily, Karlene Lukovitz - Tuesday, July 26, 2022
Hulu will now run the original version of a campaign ad f ...
- Paris Hilton Stars In New Campaign For Hilton Hotels
Marketing Daily, Todd Wasserman - Monday, July 25, 2022
This is the first time the granddaughter of Hilton Hotels founder Conr ...
- U.S. Ad Inflation Approaching Consumer Price Hikes, Projected To Moderate Next Year
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
While linear TV continues to have the highest inflation rates, the on ...
- Purpose Doesn't Need Rethinking -- It Needs To Be Done Properly
MediaDailyNews, Alex Lewis - Tuesday, July 26, 2022
As the debate around the role and effectiveness of purpose for bran ...
- NFL+ Launches, League Saw A 14% Rise In 2021-22 TV Ad Revenue
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The NFL launches NFL+ today, as the NFL posted another TV ...
- 2022-23 Upfront Posts 'Modest' Gains, CPMs Increase More Than Volume
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The upfront TV marketplace, including broadcast and cable TV nets, posted "modes ...
- Ad-Tech Firm Tremor To Buy DSP Amobee For $239M
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The deal is intended to expand Tremor's demand-side market share, the compa ...
- TV Ad Prospects As Recession Looms: Are Social Media Ad Concerns A Harbinger?
TV Watch, Wayne Friedman - Tuesday, July 26, 2022
Forecast downturns from major digital media players may be ahead of t ...
- Ad-Supported And Ad-Free Streaming Tiers Get Similar Value Rankings
Video Insider, Karlene Lukovitz - Tuesday, July 26, 2022
The latest Hub video monetization study also finds viewers' estimates of the ...
- Axe And Lil Baby Join Forces For Gen Z Men
Marketing Daily, Todd Wasserman - Friday, July 22, 2022
In the ad, a young man tries a sample of Axe a ...
- Khloe Kardashian Keeps Up With Nurtec
Marketing Daily - Top of the News, Todd Wasserman - Monday, July 25, 2022
The campaign shows Kardashian's "confidence, her ability to be successful and li ...
- 'Nope' Scores $44M At Box Office, Movie Studios' TV Ad Spend Down 21%
MediaDailyNews, Wayne Friedman - Sunday, July 24, 2022
Coming in at $44 million, according to Comscore, "Nope" had the highe ...
- Spoiler Alert: This Year's Agency Of The Year Award Is GroupM's To Lose
RTBlog, Joe Mandese - Monday, July 25, 2022
I've never made a call like that, but based on last week ...
- Microsoft: What Makes Its Collaboration With Roku 'So Important'
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 24, 2022
Microsoft's TV attribution research revealed that online shoppers are more likely ...
- Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next
Television News Daily, Wayne Friedman - Friday, July 22, 2022
A downturn in the economy could drive a 9.6% decline in ...