- Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next
Television News Daily, Wayne Friedman - Friday, July 22, 2022
A downturn in the economy could drive a 9.6% decline in ...
- Fierce Defender: How AARP's S.V.P. Is Making An Impact
Brand Insider: Behind The Scenes, Lisa Singer - Friday, July 22, 2022
"That was the beginning of what has ended up being a pret ...
- Google Automatically Upgrades Smart Shopping To Performance Max Ahead Of Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Automatic upgrades to convert Smart Shopping into Performance Max campaigns began rolli ...
- Crealytics Expands In Retail Media, Appoints Experts To Support Shift In Direction
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Crealytics, which has a history in performance media, has expanded its reta ...
- Netflix's Ad Efforts Just Starting -- Think Of the Bigger Game
TV Watch, Wayne Friedman - Friday, July 22, 2022
Netflix now seems to be well into the advertising way of thinkin ...
- Bill That Would Outlaw Behavioral Advertising Advances To House Floor
Digital News Daily, Wendy Davis - Wednesday, July 20, 2022
Lawmakers in the House Energy and Committee on Wednesday voted to advan ...
- 'Clean Room' Developer InfoSum Reboots, Launches Platform Making Consumer Data More Frictionless
MediaDailyNews, Joe Mandese - Thursday, July 21, 2022
The new platform is more of a refinement, streamlining the process ...
- Dailymotion, TripleLift Team Up To Monetize In-Stream Inventory
Publishers Daily, Ray Schultz - Wednesday, July 20, 2022
The firms hope to deliver a diverse, omnichannel ad experience to Dailymot ...
- Shaun Brown, Named Tinuiti's First EVP Of Commerce, Calls Marketing 'The New West'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 20, 2022
"There is a big difference between ecommerce and commerce," Brown said. "Ecommer ...
- CTV Ad 'Attention,' 'Viewability' Gain, But Linear TV Still Leads
Television News Daily, Wayne Friedman - Wednesday, July 20, 2022
Ad "attention" and "viewability" -- two key measures of ad effectiveness, accordi ...
- Revised Privacy Bill Would Outlaw Some Forms Of Ad Targeting
Digital News Daily, Wendy Davis - Tuesday, July 19, 2022
The newest version of a sweeping bipartisan privacy bill, unveiled Tuesday mornin ...
- Google Launches Ad-Creation Tools, Resets Improvements For Gmail, Calendar
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 20, 2022
Google on Wednesday announced three ad creation tools to make collaboration easie ...
- Newspaper Group Launches Campaign To Support Journalism Competition and Preservation Act
Publishers Daily, Ray Schultz - Tuesday, July 19, 2022
Ads feature the headline: 'Don't Let Big Tech Cancel Local News' ...
- Discovery Adds 6 New 'Shark Week' Sponsors, Ramps Up On-Air Promotion
Television News Daily, Wayne Friedman - Tuesday, July 19, 2022
Shark Week will run July 24-July 31, featuring never-before-seen footage of "walkin ...
- Netflix Results Better Than Expected, Ads Start In 'Handful' Of Markets
Television News Daily, Wayne Friedman - Tuesday, July 19, 2022
Netflix says in its shareholder letter: "Our lower priced advertising-supported offering wi ...
- Ad Groups Urge Overhaul Of Proposed Privacy Bill
Digital News Daily, Wendy Davis - Monday, July 18, 2022
The major ad organizations want lawmakers to significantly revise a proposed priva ...
- Consumers Resent Poor Targeting by Brands: Study
Email Marketing Daily, Ray Schultz - Tuesday, July 19, 2022
Almost three-fourths of consumers receive mis-targeted messages once a month, and 2 ...
- The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months
MediaDailyNews, Joe Mandese - Monday, July 18, 2022
The contraction follows a steady deceleration of the U.S. ad market's expansi ...
- WFA Finds Most Advertisers Satisfied With Agency Rosters, Fewer Plan Changes
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2022
While the vast majority of global marketers have recently planned or a ...
- Desktop Ad-Blocking Creeps Up, PageFair Reports
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 19, 2022
Blockthrough, a firm that helps publishers recover ad revenue otherwise lost ...
- Google Updates Political Content Policy, Adds YouTube Audio Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 18, 2022
Google in August will change the requirements for political content policy a ...
- Samsung Ads Creates Massive Ecosystem For Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 18, 2022
Samsung continues to build a massive ad ecosystem to support how publishe ...
- Strong Correlation Between TV Viewers' Attention, Marketers' Brand Gains: Survey
Television News Daily, Wayne Friedman - Monday, July 18, 2022
There is a direct "one to one" correlation between TV commercials' "attentio ...
- Disney Upfront Reaches Record $9B
Television News Daily, Wayne Friedman - Monday, July 18, 2022
Disney says it posted "double-digit" CPM price increases for its ABC Televisi ...
- Local OTT Advertising To Hit $2B, Doubling 2020 Total
Television News Daily, Wayne Friedman - Tuesday, July 19, 2022
The average compounded annual growth rate over the past two years f ...
- Netflix-Microsoft A Gaming Move? '23 Upfront Will Reveal More
TV Watch, Wayne Friedman - Tuesday, July 19, 2022
If automated programming is the key focus, picking Microsoft as an ...
- OTT Is Fastest-Growing Local Ad Channel, Set To Hit $2B+ In 2022
Video Insider, Karlene Lukovitz - Monday, July 18, 2022
The mid-Atlantic leads in growth, with a projected 53% CAGR between 20 ...
- Signal AI Intelligence Graph Makes Sense Of The World's Unstructured Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 15, 2022
Data insights company Signal AI has announced the launch of its Extern ...
- Trump Golf Venues Push TV Messaging, Host New LIV Golf Tournaments
Television News Daily, Wayne Friedman - Friday, July 15, 2022
Trump Golf is making a TV marketing push to re-establish its positi ...
- Ad Watchdog Calls Out Primark Over Sexist Messages On Children's T-Shirts
Digital News Daily, Wendy Davis - Thursday, July 14, 2022
Fast fashion retailer Primark ran afoul of ad industry guidelines by displayi ...