- She Runs It Names Coca-Cola's Perez, Amex's Rutledge And NBCU's Yaccarino Women Of The Year
MAD, Steve McClellan - Thursday, July 14, 2022
The prestigious award is bestowed on leaders who "set the pace f ...
- Six Commercials Nominated For 2022 Emmys This Week
MediaDailyNews, Adam Buckman - Thursday, July 14, 2022
The Emmys have nominated commercials annually since 1997. This year's Outstanding Commerci ...
- National TV Movie Ad Spend Down 20% Vs. 2019, Domestic Box Office 31% Lower
MediaDailyNews, Wayne Friedman - Friday, July 15, 2022
Theatrical national TV advertising continues its recovery, but is still not ...
- Economic Challenges Persist, But Consumers Still Spend
Performance Marketing Insider, Laurie Sullivan - Friday, July 15, 2022
Rakuten Advertising in May surveyed more than 1,000 U.S. consumers with school-a ...
- House Panel Advances Opt-In Privacy Bill
PolicyBlog, Wendy Davis - Thursday, June 23, 2022
A House panel advanced a sweeping privacy bill that, if passed, cou ...
- Google Ads Creative Studio Launches With Custom Video And Display Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 14, 2022
Google released Ads Creative Studio on Thursday after announcing it last yea ...
- Rising CTV Budgets Coming Not Just From Linear TV, Survey Finds
Television News Daily, Wayne Friedman - Thursday, July 14, 2022
Rising ad spending for TV and streaming is coming from digital a ...
- How Marketers Can Drive Customer Acquisition Despite Budget Cuts, Profitability Focus
Performance Marketing Insider, Laurie Sullivan - Thursday, July 14, 2022
Even as leading insurance brands look to cut expenses by reducing marketi ...
- Optimizing For Faster, More Relevant Ad Matches Based On Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
WhizzCo has improved its process to continually optimize the performance of conte ...
- Microsoft Wins Netflix Business For Ad-Supported Streaming
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Netflix has selected Microsoft as the technology and sales partner for i ...
- Which Ad Buy To Make First -- Connected TV Or Linear TV?
Television News Daily, Wayne Friedman - Wednesday, July 13, 2022
CTV and streaming mostly play a supporting role compared to linear ...
- Netflix Names Microsoft As Partner For Its Low-Priced, Ad-Supported Option
Television News Daily, Wayne Friedman - Wednesday, July 13, 2022
"Microsoft offered the flexibility to innovate over time on both the technolo ...
- Netflix New Ad-Supported Content: Legacy TV Streamers Have A Leg Up
TV Watch, Wayne Friedman - Thursday, July 14, 2022
Netflix reportedly now needs to renegotiate deals with Hollywood studios, which th ...
- Close The CTV Gap
MediaDailyNews, Andy Sippel - Wednesday, July 13, 2022
CTV offers a renaissance for targeted advertising in the privacy-centric era. ...
- Truth Well Gaslighted
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2022
When exactly did one of the greatest agency brands change one ...
- Paramount Ad Chief Ross To Receive Center For Communciations Stanton Award
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2022
The prestigious award, the 39th annual one, was named after broadcasting pione ...
- Dentsu Also Revises Outlook Downward, Cites Same Reasons: Inflation, Global Unrest
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2022
"Even with everything which has happened in recent months, the advertising recove ...
- Google Performance Max Automates Precise Targeting, Adjusts Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2022
On Tuesday, Google introduced the latest features highlighting automation and advertisers' abili ...
- Instacart Promotes Laura Jones To CMO, Shakes Up Executive Team To Support Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2022
With an evolving vision as a "grocery technology company," Instacart is maki ...
- 'ESPYS' Award Show Signs 7 Official Sponsors, 20 Overall
Television News Daily, Wayne Friedman - Tuesday, July 12, 2022
Capital One will serve as the presenting sponsor of the show f ...
- TikTok Launches Education Program To Prepare SMBs To Advertise On Its Platform
Digital News Daily, Colin Kirkland - Monday, July 11, 2022
TikTok announced a free program Monday that aims to educate small business ...
- Federated Identity: An Innovative Approach To Privacy-Centered Growth
MediaDailyNews, Adam Broitman - Tuesday, July 12, 2022
Marketers can bolster their sustainable marketing strategy through traditional walled gardens, commer ...
- Penn Predicts Solid Year For Advertising Boosted By Strong Holiday Season
Mediapsssst, Richard Whitman - Monday, July 11, 2022
The Stagwell chief believes the continuing shift to digital and performance marketi ...
- TikTok Introduces Inventory Filters
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 12, 2022
TikTok now offers an Inventory Filter for ads to help brands ensu ...
- Google To Release Video Page Indexing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 11, 2022
Google began rolling out a video indexing report in Search Console ...
- Affiliate Paid-Search Compliance Increasing In Popularity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 11, 2022
Some 78.1% of brands expect digital marketing budgets to increase in 202 ...
- Video Streamers' Paid Ad Spend Up 38% In Q2, But Lower Media Value From TV Net Promos
Television News Daily, Wayne Friedman - Monday, July 11, 2022
Video streaming platforms ramped up paid ad spend by 38% in ...
- Linear TV Ad Revenue Will Take A Big Hit, Streaming Still Growing: BofA
Television News Daily, Wayne Friedman - Monday, July 11, 2022
"It is our expectation total advertising budgets would decline modestly with streaming/advertisi ...
- Affiliate Fraud Finds A Benchmark
Performance Marketing Insider, Laurie Sullivan - Monday, July 11, 2022
BrandVerity is working on creating a benchmark that will give advertisers ...
- Google Reportedly Offers To Break Up Company To Fend Off Possible U.S. Antitrust Lawsuit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 8, 2022
Google has reportedly proposed splitting parts of its business that auction a ...