- Tubular Labs Moves Beyond Social To Integrate Search Insights, Web Browsing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 8, 2022
Tubular Labs, which provides insights from a variety of platforms, added da ...
- Emotional Attachment To TV Commercials - Should We Care?
TV Watch, Wayne Friedman - Monday, July 11, 2022
NBC is working on building a "scalable model for creative testing" th ...
- 'New Economy' Brands First To Cut Back Due To Headwinds In Actual Economy
MediaDailyNews, Joe Mandese - Friday, July 8, 2022
"Ad budget cuts are being led by former emerging categories that ha ...
- Nexstar Tops All TV Station Groups In 2021 Revenue, Up 10% From 2020
Television News Daily, Wayne Friedman - Thursday, July 7, 2022
While Nexstar led all TV station groups in annual revenue, its ...
- Belly-Busting Advertising -- Literally
TV Watch, Barry Friedman - Friday, July 8, 2022
The fast-food industry spent approximately $4.5 billion on TV ads in 20 ...
- Political Ads Mislead, More Than Half Of Survey Respondents Believe
Performance Marketing Insider, Laurie Sullivan - Thursday, July 7, 2022
Swaying votes in favor of a political party, initiative, or candidate ...
- Amazon Free Grubhub+ Membership Aimed At Driving Local Ad Dollars
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 6, 2022
The deal could bring in business for local restaurants and advertising dolla ...
- Crude TV
TV Watch, Barry Friedman - Thursday, July 7, 2022
The oil and gas industry has spent more than $3.6 billion ...
- Effectv GM James Rooke Promoted To President, Comcast Advertising
Television News Daily, Wayne Friedman - Wednesday, July 6, 2022
Comcast Advertising -- which includes FreeWheel, Effectv, and AudienceXpress -- has promot ...
- What Would Jesus Watch?
TV Watch, Barry Friedman - Wednesday, July 6, 2022
Since the first nationally televised religious broadcast in 1949, evangelists have aim ...
- European Firms Launch Email Newsletter Ad Network
Email Marketing Daily, Ray Schultz - Tuesday, July 5, 2022
The new network serves Switzerland. But one of the firms, Passendo, ...
- Lindsay Lohan Is 'Unexpected' Star Of Allbirds Campaign For Eco-Friendly Running Shoe
Marketing Daily, Todd Wasserman - Friday, July 1, 2022
Lohan says she has never been a runner, so the choice w ...
- Report Finds Advertisers Insufficiently Trained, Should Have A 'Chief Media Officer'
MediaDailyNews, Joe Mandese - Tuesday, July 5, 2022
"The fastest-growing area of training is the demand for addressing capability ga ...
- Viamedia Ups O'Neill Upped To SVP, Ad Operations
People on the Move, Fern Siegel - Friday, July 1, 2022
O'Neill is responsible for Viamedia's local and national traffic services, partner servic ...
- NBC Sports To End Olympic Channel Cable Network In September
Television News Daily, Wayne Friedman - Friday, July 1, 2022
"In order to best reach our target audiences, we are reevaluating o ...
- MediaRadar Adds Twitter And Instagram Ad Intelligence Capabilities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 30, 2022
MediaRadar added Twitter and Instagram to its social tracking capabilities, in additi ...
- Google And Meta, Not TikTok, Lead Mobile User Acquisition: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 30, 2022
The number of user acquisition managers running campaigns on CTV is expect ...
- Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding
Media Insider, Dave Morgan - Thursday, June 30, 2022
That means probably 95% of the tech stack that powers the real-ti ...
- RBC, Enthusiast Gaming Empower Young Canadians To Pursue Marketing Careers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
Royal Bank of Canada and Enthusiast Gaming will invite qualified gamers ag ...
- Rakuten Advertising Expands Investments In Influencer Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
This partnership brings influencer marketing into Rakuten Advertising's managed affiliate campaign strategie ...
- Analysts Have More Somber News For Online Advertising Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
Direct-response advertising will "hold up better" through the economic slowdown that ...
- VideoAmp Now Integrated Into Mediaocean's Advertising Systems
Television News Daily, Wayne Friedman - Wednesday, June 29, 2022
Media measurement company VideoAmp will now be integrated as "currency" into Mediaocean ...
- NBCU Wraps 'Highest' Upfront Ad Market At More Than $7B, Peacock Doubles Commitments
Television News Daily, Wayne Friedman - Thursday, June 30, 2022
NBCU says it has closed the upfront with record results, with tot ...
- Grading Your Fitness Workout Via TV Ads: F#cking Tough - Or Something Easier?
TV Watch, Wayne Friedman - Thursday, June 30, 2022
What if a marketing message pushed you to do more to st ...
- 72% Of U.S. Travelers Choose Destination Based On Personalized Ad
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 28, 2022
Ad trends data from AdTheorent found 57% of U.S travelers consider themselv ...
- CTV 'Upfront' Soars 35% To $6.41 Billion
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
CTV ad revenues are expected to rise another 35% to $8.14 billi ...
- Recession In Q1 2023? What Happens To The National TV Ad Marketplace Then?
TV Watch, Wayne Friedman - Wednesday, June 29, 2022
What happens to the traditional long-term upfront buys during a probable recessi ...
- Study Shows How Social Commerce Drives Awareness, Performance For Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 28, 2022
The survey from Traackr found that more than 70% of consumers ...
- Reddit Says 'Find Your People' In First Full Nationwide TV Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 27, 2022
Reddit launched its first national TV campaign buy in partnership with R/ ...
- Search Shops Align For Abortion Rights, Legal Ramifications Unclear
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 27, 2022
The group formed Agencies for Reproductive Rights during the weekend following t ...