- YouTube BrandConnect Debuts Branded Shorts Packages In U.S. Following Successful Pilots
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 28, 2022
YouTube continues to explore ways to help marketers engage with consumers throu ...
- Roku Channel Adds Local, Live TV Stations, Mum On Ad Deal Component
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
Perhaps looking to expand its streaming influence around many parts of t ...
- Google To Pay Wikipedia For Content In Search, Knowledge Panel
Performance Marketing Insider, Laurie Sullivan - Monday, June 27, 2022
The move was announced last week after Wikipedia introduced Wikimedia Enterprise, ...
- Brands Worry About Economic Future, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
Some 85% of marketers responding to Merkle's survey conducted earlier this ye ...
- Roe V. Wade Decision To Change The Way Marketers Advertise
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
The overturning of Roe v. Wade may prompt people to move aw ...
- TelevisaUnivision Posts 'Double-Digit' Upfront Volume Growth
Television News Daily, Wayne Friedman - Monday, June 27, 2022
TelevisaUnivision had its best result in seven years, with "high single digi ...
- Sarandos: Netflix In Ad-Partnership Talks With 'All Of Them'
Digital News Daily, Karlene Lukovitz - Friday, June 24, 2022
Co-CEO Ted Sarandos didn't mention any specific company names, but noted th ...
- Horizon To Test Comscore Local TV Measurement As 'Currency'
MediaDailyNews, Wayne Friedman - Thursday, June 23, 2022
Comscore was the only local TV measurement company selected to participate ...
- Entertainment, Media To Grow 7.3% In 2022, 5.1% In 2023 To $2.64 Trillion: PwC
MediaDailyNews, Wayne Friedman - Friday, June 24, 2022
The report says the changing entertainment/media business is now operating "from n ...
- Companies Missing Key Steps In Privacy Compliance
Performance Marketing Insider, Laurie Sullivan - Friday, June 24, 2022
Nearly six in 10 execs say their organizations are very prepared ...
- Spending On Identity Software For Advanced TV To Hit $5.5B By 2026
Research Intelligencer, - Friday, June 24, 2022
The biggest driver of adopting identity solutions for advanced TV is t ...
- Microsoft Advertising AI Determines When Purchases From Searches Return Cash Back
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 23, 2022
Microsoft Ads now offers a full cashback program tied to search ...
- Twitter To Launch Branded Likes, Campaign Planner
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 23, 2022
Twitter continues to step up the introduction of tools and services th ...
- Appeals Court To Decide Whether Meta Must Face Class-Action Over Metrics
Digital News Daily, Wendy Davis - Wednesday, June 22, 2022
A federal appellate panel has granted Meta's request to review a tri ...
- How Will Brands Measure Ad Performance In The Metaverse? A Conversation With Frank Zazza
Digital News Daily, Colin Kirkland - Wednesday, June 22, 2022
Frank Zazza, known as the father of product placement, talks about t ...
- Privacy Rules Make Email And Other Digital Channels Less Effective, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, June 23, 2022
Over 90% of B2C marketers have seen channels decline, Spectrm reports. ...
- RTL AdConnect Rebrands As RTL AdAlliance, Connects Brands With Europe
MAD, Fern Siegel - Wednesday, June 22, 2022
The alliance combines RTL AdConnect, G+J I|MS, and Smartclip's sales and med ...
- Nestle's 'Carbon' Copies May Mean Lower Quality, Less Time Spent On Mobile
Mobile Insider, Joe Mandese - Thursday, June 23, 2022
Nestle has been testing mono sound and digitally compressed video on mobil ...
- Former Facebook CCO Mark D'Arcy Joins The Brandtech Group
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2022
D'Arcy will work closely with The Brandtech Group CEO David Jones ...
- Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2022
Adform released research at the Cannes Lions festival showing that first-party I ...
- OpenAP To Partner With Snowflake For 'Clean Room' Project
Television News Daily, Wayne Friedman - Thursday, June 23, 2022
Through the deal with Snowflake, Open AP is starting a clean ro ...
- Facebook Users Want Appellate Court To Revive Battle Over Scam Ads
Digital News Daily, Wendy Davis - Tuesday, June 21, 2022
Two consumers who were bilked by advertisers on Facebook will ask ...
- Meta Revamps Targeting System For Housing, Employment And Credit Ads
Digital News Daily, Wendy Davis - Tuesday, June 21, 2022
Facebook says its new machine-learning system "will work to ensure the ag ...
- Google's Optimization Score: Applying 10 Recommendations Changes Results, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 21, 2022
Fluency ran tests to determine whether improving the Google Optimization Scores us ...
- Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council Reports
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 21, 2022
The CMO Council's report on "Smart Spending At Speed. Is This Real ...
- VideoAmp Strikes Deal With TelevisaUnivision For New Data, 'Currency'
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 8 ...
- Warner Bros. Discovery Ad Sales Officer Steinlauf Joins Simulmedia's Board
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Steinlauf, who ascended to his new position after the Discovery Inc./WarnerMedia merge ...
- Tremor International Makes $25M Investment In Smart TV Operating System
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Tremor International's platform Unruly will be the exclusive supply-side platform in t ...
- Netflix Talking Ad Partnership With Google For Streaming Ad Option: CNBC
Television News Daily, Wayne Friedman - Wednesday, June 22, 2022
Netflix co-CEO Ted Sarandos is scheduled to appear Thursday on a Cann ...
- Tough-Guy Political News Brand Association: Lower Your TV Advertising Expectations
TV Watch, Wayne Friedman - Wednesday, June 22, 2022
Political TV advertising can be overrated. Stick with news reports. This headli ...