- VideoAmp Strikes Deal With TelevisaUnivision For New Data, 'Currency'
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 8 ...
- Warner Bros. Discovery Ad Sales Officer Steinlauf Joins Simulmedia's Board
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Steinlauf, who ascended to his new position after the Discovery Inc./WarnerMedia merge ...
- Tremor International Makes $25M Investment In Smart TV Operating System
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Tremor International's platform Unruly will be the exclusive supply-side platform in t ...
- Netflix Talking Ad Partnership With Google For Streaming Ad Option: CNBC
Television News Daily, Wayne Friedman - Wednesday, June 22, 2022
Netflix co-CEO Ted Sarandos is scheduled to appear Thursday on a Cann ...
- Tough-Guy Political News Brand Association: Lower Your TV Advertising Expectations
TV Watch, Wayne Friedman - Wednesday, June 22, 2022
Political TV advertising can be overrated. Stick with news reports. This headli ...
- New Agency Joia Paris Promises One-Shot Campaigns
MAD, Fern Siegel - Monday, June 20, 2022
Joia Paris will create two campaign ideas in a two-week period. T ...
- To Infinity And Beyond: Disney's 'Lightyear' Opens Big, Adds To Box-Office Surge
MediaDailyNews, Wayne Friedman - Monday, June 20, 2022
"Jurassic World" remained tops in its second week - at $58.7 milli ...
- Microsoft, Meta And Others Create Metaverse Standards Forum
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 21, 2022
Adobe, Epic Games, Meta, Microsoft and more than 30 companies and organizatio ...
- Time Spent With Digital Media Spurs Rapid Growth In Ad Revenue
Research Intelligencer, - Tuesday, June 21, 2022
Global internet advertising revenue will expand by more than 9% a ye ...
- DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 20, 2022
The carbon footprint metric breaks down an ad campaign's emissions and includ ...
- Media Companies Impacted By Inflation, Recession: Will New Media Win Out Over Old?
TV Watch, Wayne Friedman - Tuesday, June 21, 2022
New, demanding and costly streaming businesses need a lot of attention fr ...
- VidMob Introduces Platform To Analyze The Creative's Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 20, 2022
Vidmob plans to announce an SaaS platform that will enable marketers ...
- R3 Acquires Ad Intelligence Platform Adbrands.net
MAD, Steve McClellan - Friday, June 17, 2022
Established in 1998, Adbrands assesses more than 1,000 leading advertisers, brands a ...
- IBM Teams With Big Brands/Agencies To Mitigate Bias In Ad Tech
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 20, 2022
IBM launched an initiative as part of the Cannes Lions festival, bringi ...
- Sell-Side Platform Magnite 'Certifies' 5 Companies For 'Currency'
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2022
The certification comes as Magnite looks to make measurement easier for i ...
- NBCU Claims 40% Of Upfront Based On Nontraditional Guarantees
Television News Daily, Wayne Friedman - Thursday, June 16, 2022
NBCU says 40% of its upfront TV ad deals are using measur ...
- BIA Lowers Local Advertising Estimates For 2022 To $167.4 Billion
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2022
BIA Advisory Services now estimates $167.4 billion for 2022-- $5.9 billion low ...
- All The Hacks Fit For Us To Print: A Conversation With Media Lions Jury Chief Daryl Lee
MediaDailyNews, Joe Mandese - Thursday, June 16, 2022
I had to send a note out to people saying, "Do n ...
- Performance Media Shops Reorganize C-Suites, Become More Strategically Focused
Performance Marketing Insider, Joe Mandese - Thursday, June 16, 2022
It's a "commitment to staying one step ahead and constantly innovating, reimagini ...
- Katz Media, MadHive Team For New Political Ad Partnership
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
The companies say the deal will create the largest local CTV marketpla ...
- Warner Bros. Discovery Still Mum On Upfront: Cites Auto, Tech Supply Issues
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
Warner Bros. Discovery Chief U.S. Ad Sales Officer Jon Steinlauf said: " ...
- Why Purpose-Driven Ads Are Underperforming Mainstream Ones
Performance Marketing Insider, Joe Mandese - Wednesday, June 15, 2022
Pitching brand support for sustainability, social justice and other causes may ...
- McKinsey: Marketing Is Among Most Popular Metaverse Actvities For Business
Research Intelligencer, - Wednesday, June 15, 2022
About two-thirds of sensior executives said they had implemented metaverse features ...
- Online Advertising Braces For Rocky Road
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 13, 2022
Federal Reserve officials signaled plans Monday to consider a 0.75-percentage-point interest-rate hi ...
- Microsoft Bing Confirms It Is Working On New Retail Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 14, 2022
The new marketplace, Buy Direct, allows consumers to click on products a ...
- Invoca Closes $83M Financing Round, With $1.1B Valuation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 14, 2022
Invoca, a conversation intelligence company powered by AI, closed $83 million ...
- Sam's Club Transforms Ad Business, Rolls Out Self-Service Search Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 15, 2022
Sam's Club is building out its advertising business, launching an ad experien ...
- Nielsen One Alpha Will Show Ad Campaign Business 'Outcomes' Data
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
Nielsen One Alpha will show advanced audience and business outcomes, allowing markete ...
- Netflix Forecast To Hit $1.2B, Disney+ $1.8B In Advertising By 2025
Television News Daily, Wayne Friedman - Tuesday, June 14, 2022
"We expect Disney+ to monetize U.S. advertising at a faster pace th ...
- TV Ecosystem Cleaning Up Its Act? Less Equipment, Trimming Down To Most-Watched Networks, Streamers
TV Watch, Wayne Friedman - Wednesday, June 15, 2022
We have too much TV home equipment, which seems to track wi ...