- TV Ecosystem Cleaning Up Its Act? Less Equipment, Trimming Down To Most-Watched Networks, Streamers
TV Watch, Wayne Friedman - Wednesday, June 15, 2022
We have too much TV home equipment, which seems to track wi ...
- Putting A Label On It
Media Insider, Gord Hotchkiss - Tuesday, June 14, 2022
Will slapping a warning label on toxic news sources have any effec ...
- Google To Reportedly Let Ad Rivals Place YouTube Ads In EU Antitrust Probe
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 13, 2022
Google's parent company Alphabet will allow rival ad intermediaries to place a ...
- Basis Technologies Embraces Data Visualization, Automates Ad Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 13, 2022
Basis Technologies has created a feature to automate time-consuming processes and redu ...
- Nexstar Media Group -- Looking For The Next Big Thing: A Broadcast TV Network
TV Watch, Wayne Friedman - Tuesday, June 14, 2022
CEO Perry Sook believes Nexstar can own "a broadcast network and may ...
- GroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads Delivered With TV 'Off'
MediaDailyNews, Joe Mandese - Monday, June 13, 2022
The announcement says GroupM and a coalition of big media suppliers a ...
- GroupM Revises Global Ad Forecast Down 1.3 Points, Boosts The U.S. 0.3
MediaDailyNews, Joe Mandese - Monday, June 13, 2022
The revisions, which come a week after a minor cut by Publici ...
- YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, Gambling
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 10, 2022
YouTube updated ad requirements for its masthead to allow previously prohibited consum ...
- GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 10, 2022
GR0, which began as an SEO firm, moves into paid search wi ...
- As TV Upfront Begins, Modest Pricing Gains Expected: NBCU, Disney, Fox Moving
Television News Daily, Wayne Friedman - Friday, June 10, 2022
The TV upfront is well underway with NBCU, Disney and Fox Cor ...
- Jan. 6 Hearings Pull 20M Prime-Time Viewers, Major Advertisers
Television News Daily, Wayne Friedman - Sunday, June 12, 2022
Prime-time coverage of the Jan. 6 insurrection Congressional hearings Thursday night attract ...
- NFT Marketers Warned: Make Sure You Observe Privacy Rules
Email Marketing Daily, Ray Schultz - Friday, June 10, 2022
Disclosure is required if email signups are being used for targeted advertisin ...
- Warren Named To Second Term As AAF Chair
MAD, Steve McClellan - Thursday, June 9, 2022
The ad trade group also said that Helen Lin, Chief Digital Offic ...
- Ad Industry Blasts Federal Opt-In Privacy Proposal
PolicyBlog, Wendy Davis - Thursday, June 9, 2022
The proposed draft bill will "have huge negative implications on the who ...
- Startup Backed By Thrasio Launches Platform For Direct-To-Consumer Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
Ecommerce analytics company Zeenk launches its platform this week to support D ...
- Smartify Media Partners With Samsung, Helps SMBs Generate Ad Revenue From DOOH Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
The program allows businesses to gain incremental, recurring revenue from digital advertisin ...
- eBay Reveals Ad Roadmap For 2022
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
eBay is expanding its ad offerings to support full-funnel ad strategies a ...
- NBCU Upfront Nearly Done, Claims 'High-Single Digit' Price Hikes
Television News Daily, Wayne Friedman - Tuesday, June 14, 2022
Despite scatter market weakness, NBCU has nearly completed its upfront deals, wi ...
- web3: Three Ways To Prepare For What's Next
Digital News Daily, Barry Lowenthal - Thursday, June 9, 2022
Web3, built using blockchain technology, promises a decentralized peer-to-peer web (no mo ...
- ANA Urges California Privacy Agency To Revamp Proposed Rules
Digital News Daily, Wendy Davis - Wednesday, June 8, 2022
"The proposed draft rules consequently exceed the agency's authority by handing do ...
- Jeeng Says It Can Help Email Senders Get Around Apple Restrictions
Email Marketing Daily, Ray Schultz - Thursday, June 9, 2022
The firm's new Ad Cache product keeps ads visible on multiple device ...
- Simpli.fi Adds Google Ads, YouTube Advertising, Consolidating Media Buys Under One Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 8, 2022
The addition of Google Ads and YouTube advertising is expected to chan ...
- Amazon Reportedly Moves Deeper Into Local Ads, Creates 'Start-Up' Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 8, 2022
Amazon has reportedly begun to focus more on local ads in ...
- Sports TV Advertising Adds Unique Reach To Campaigns
Television News Daily, Wayne Friedman - Thursday, June 9, 2022
Sports TV advertising in particular adds unique reach -- while programmatic ...
- Sports Wagering TV Ad Spend Grows 281% Over 9 Months, FanDuel, Caesars, DraftKings Major Players
Television News Daily, Wayne Friedman - Thursday, June 9, 2022
Sports wagering has seen national TV ad spend rise nearly threefold fr ...
- Unplugging TV Commercials For Software-Heavy TV Vehicles: The Computer That Carries You
TV Watch, Wayne Friedman - Thursday, June 9, 2022
Local and national TV has already been hit with lower automotive ...
- Advertisers Seek To Revive Claims Against LinkedIn Over Inflated Metrics
Digital News Daily, Wendy Davis - Tuesday, June 7, 2022
LinkedIn charged two advertisers "for rampant non-genuine activity, which persisted on LinkedIn ...
- Crackle Plus Expands Ad Inventory Via SaaS CTV Tech
Digital News Daily, Karlene Lukovitz - Wednesday, June 8, 2022
AVOD platform Crackle Plus will use Amagi's Ads Plus software-as-a-service technology ...
- Automotive TV Spending Up Nearly 38% In May
Marketing Daily, Tanya Gazdik - Tuesday, June 7, 2022
Over half of Toyota's national TV ad spend in May was allocat ...
- Political Ads Miss As Much As 40% Of Voters Due To Traditional Buying Strategies
Television News Daily, Wayne Friedman - Tuesday, June 7, 2022
Traditional linear TV-focused political advertising continues to underdeliver large segments of voter ...