- Advertisers Seek To Revive Claims Against LinkedIn Over Inflated Metrics
Digital News Daily, Wendy Davis - Tuesday, June 7, 2022
LinkedIn charged two advertisers "for rampant non-genuine activity, which persisted on LinkedIn ...
- Crackle Plus Expands Ad Inventory Via SaaS CTV Tech
Digital News Daily, Karlene Lukovitz - Wednesday, June 8, 2022
AVOD platform Crackle Plus will use Amagi's Ads Plus software-as-a-service technology ...
- Automotive TV Spending Up Nearly 38% In May
Marketing Daily, Tanya Gazdik - Tuesday, June 7, 2022
Over half of Toyota's national TV ad spend in May was allocat ...
- Political Ads Miss As Much As 40% Of Voters Due To Traditional Buying Strategies
Television News Daily, Wayne Friedman - Tuesday, June 7, 2022
Traditional linear TV-focused political advertising continues to underdeliver large segments of voter ...
- Add TV Ads To Streaming Branded Deals: Domino's With 'Stranger Things'...+?
TV Watch, Wayne Friedman - Wednesday, June 8, 2022
Will we see Domino's buying advertising time in future "Stranger Things" episode ...
- Brands May Get A Charge Out Of This Catalina/Volta Deal - Dole Did
MediaDailyNews, Joe Mandese - Tuesday, June 7, 2022
Consumer shopping researcher Catalina and digital out-of-home ad network Volta have partner ...
- Addendum: ANA Removes 'Ad Fraud' Analysis, Kills Link
MediaDailyNews, Joe Mandese - Tuesday, June 7, 2022
"We decided we did not want to include projections from four yea ...
- Microsoft Completes Xandr Acquisition From AT&T
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 6, 2022
The completed acquisition of Xandr allows the company to build up i ...
- Domino's Spends Big On 'Stranger Things' Promo
Television News Daily, Wayne Friedman - Monday, June 6, 2022
Domino's has placed an estimated $3.7 million in national TV ad spe ...
- Ahrefs Invests $60M To Build Search Engine That Rewards Content Creators
Around the Net in Search Marketing, Laurie Sullivan - Sunday, June 5, 2022
Ahrefs, a search engine optimization toolkit company, has been working on ...
- Ghostery CEO Calls Out Google, Microsoft For 'Redirecting Attention' Away From Privacy
Data & Programmatic Insider, Laurie Sullivan - Monday, June 6, 2022
A recent report from the Irish Council for Civil Liberties calls o ...
- Lawmakers Float Opt-In Privacy Bill
Digital News Daily, Wendy Davis - Friday, June 3, 2022
Federal lawmakers on Friday floated legislation that would require companies to obta ...
- FTC To Revamp Digital Advertising Guidance
Digital News Daily, Wendy Davis - Friday, June 3, 2022
The Federal Trade Commission plans a "start-to-finish reboot" to its guidance f ...
- Ford CEO Disses Advertising, Super Bowl Spots
Marketing Daily, Tanya Gazdik - Sunday, June 5, 2022
"If you ever see Ford Motor Company doing a Super Bowl ...
- Startups, Here's 6 Basic Steps To Begin Your Digital Advertising
Marketing Insider, Patrick Lane - Monday, June 6, 2022
For one: You don't need to have every ad platform active ...
- Would Apple Introduce A Privacy Search Engine To Compete With DuckDuckGo?
Performance Marketing Insider, Laurie Sullivan - Sunday, June 5, 2022
Apple's Safari, the default browser on all Macs, iPhones, and iPads, ...
- Why GroupM Is 'Shadowing,' Not Certifying Upfront Marketplace Deals
RTBlog, Joe Mandese - Monday, June 6, 2022
The agency's new audience measurement framework will transact all 2022-23 deals bas ...
- Advertisers Urged To Cut Carbon Footprint: Fifty-Five Analyzes The Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 3, 2022
A recent study analyzes the "real" carbon cost of goods and servic ...
- Neuro-Insight Shows How The Brain Reacts To Sound In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 3, 2022
Audio can change the way consumers feel about a brand. Recent studi ...
- Paramount's 'Top Gun: Maverick' Hits Another Record In Second Week, $86M Box Office
Television News Daily, Wayne Friedman - Sunday, June 5, 2022
"The domestic hold of 32% is the lowest percent change for a ...
- New Platform Lets Game Creators Monetize With Non-Disruptive Ads
Digital News Daily, Colin Kirkland - Thursday, June 2, 2022
Tech platform 4D Sight announced today the beta launch of a n ...
- Twitter Working On 'Search Subscribe' Keyword Alert Feature
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 2, 2022
Twitter is preparing a feature that will allow users to receive notificatio ...
- CTV Upfront Ad Spending To Rise 35% To $6.41B This Year: eMarketer
Television News Daily, Wayne Friedman - Thursday, June 2, 2022
One-third of the projected $18.9 billion in CTV and streaming ad reven ...
- Video as the Content Marketing Model for Multicultural
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
For brands to effectively embrace a Multicultural world they need to accurate ...
- Buying Trends And The Future Of Cannabis Advertising
Digital News Daily, Colin Kirkland - Wednesday, June 1, 2022
Michael Blanche, co-founder of the cannabis-focused customer acquisition platform Surfside, talked wi ...
- Index Exchange Appoints Barash As SVP, Americas
MAD, Fern Siegel - Wednesday, June 1, 2022
"This is the moment to reimagine the programmatic playbook," said Barash. ...
- Competitive Ad Tracker SMI Sold To Private Equity Firm
MediaDailyNews, Joe Mandese - Thursday, June 2, 2022
Financial details were not disclosed, but as part of the transaction, S ...
- ANA Analysis: Ad Fraud Tops $100B Annually
MediaDailyNews, Joe Mandese - Thursday, June 2, 2022
The cost of various forms of ad fraud including app install farm ...
- Report: Amazon To Overtake Walmart, Becoming Largest U.S. Retailer By 2024
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2022
Amazon will surpass Walmart to become the largest retailer in the U. ...
- Yandex Settles Antitrust Lawsuit With Russian Classified Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2022
The Yandex Group signed an agreement with the Federal Antimonopoly Service ...