- Average Order Value For Affiliate Sales Rose 18% In April
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 2, 2022
The latest Retail Affiliate Marketing Sales Index measures gross merchandise sales direct ...
- What Wix Means In German, Why Localizing Messages Means More Than Translation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 2, 2022
Israeli-based Wix recently launched a campaign in Germany that makes fun ...
- Networks Ramp Up Summer Promo, Boost Media 8% Vs. A Year Ago
Television News Daily, Wayne Friedman - Wednesday, June 1, 2022
The overall bulk of that promo and ad messaging came from ...
- Buzz Off: Marketers Are Tired Of Terms Like 'Cookieless,' But Not Their Import
Email Insider, Ray Schultz - Wednesday, June 1, 2022
Most marketers are confident in cookieless solutions, and are serious about first-par ...
- Havas Licenses Bespoke Consumer Attention Data, Integrates Into Proprietary Media Operating System
MediaDailyNews, Joe Mandese - Wednesday, June 1, 2022
"Measuring and optimizing attention is an integral component of cutting through t ...
- U.S. Ecommerce Search Ad Spend Forecast To Reach $55.72B By 2026: eMarketer
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 1, 2022
Commerce media is forecast to reach about $200 billion in total addressab ...
- Fewer Americans Say They Feel Represented In Advertising
Research Intelligencer, - Wednesday, June 1, 2022
Consumers are showing signs of disillusionment with the power of media ...
- Microsoft Collaborates With Knight Center For Journalism In Americas, Launches Digital Storytelling
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 31, 2022
Microsoft and the Knight Center for Journalism in the Americas announced ...
- NP Digital Acquires Keyword Tool AnswerThePublic To Give Marketers Visual View
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2022
The product, AnswerThePublic, will be integrated into NP Digital's UberSuggest to gi ...
- 'Top Gun: Maverick' Flies High To $156M In Box Office For Memorial Day Opening Weekend
Television News Daily, Wayne Friedman - Tuesday, May 31, 2022
Wall-to-wall national TV advertising helped rocket "Top Gun: Maverick" to the franchise ...
- Netflix's 'Stranger Things' Sees Massive Global Viewing For A Record Season Opening Week
Television News Daily, Wayne Friedman - Tuesday, May 31, 2022
Season Four of "Stranger Things" posted a record total of 286.8 milli ...
- DoubleVerify: Fraud Schemes Spiked 70% In 2021
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 31, 2022
DoubleVerify's report shows articles that perpetuate disinformation generated six times more like ...
- Google Fiber Should Revise Speed Boasts, Watchdog Says
Digital News Daily, Wendy Davis - Tuesday, May 31, 2022
A self-regulatory watchdog told Google Fiber to revise some ad boasts abo ...
- DuckDuckGo CEO Explains Microsoft's Influence On Consumer Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 30, 2022
DuckDuckGo CEO Gabriel Weinberg left details in a Reddit post last we ...
- Automotive Marketers' Fraud Rate On CTV Higher Than Non-Auto Advertisers'
Television News Daily, Wayne Friedman - Friday, May 27, 2022
"CTV is fraudsters' favorite environment due to high CPMs, low transparency, a ...
- Hootsuite Partners With TikTok For New Ad Options
Digital News Daily, Colin Kirkland - Thursday, May 26, 2022
The partnership enables Hootsuite customers to schedule and publish content directly with ...
- Report: Diverse Ads Can Contribute More To Market Share Growth For Brands
Mediapsssst, Richard Whitman - Thursday, May 26, 2022
The report is from System1, which collaborated with Omnicom's BBDO on t ...
- Quick Question: What's The Top U.S. Industry Advertising On Facebook?
Red, White & Blog, Joe Mandese - Friday, May 27, 2022
If you guessed government/politics, you're way ahead of me. And you probab ...
- Google Hit With UK Antitrust Probe Into Ad-Technology Roles
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 26, 2022
The UK's competition watchdog announced another investigation into Google for potential antitru ...
- Disney's 'Doctor Strange,' With Heavy TV Advertising, Conjures Up $185M For Box Office
Television News Daily, Wayne Friedman - Sunday, May 8, 2022
"Doctor Strange" was boosted by dominant wall-to-wall national TV advertising with ...
- Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year
Television News Daily, Wayne Friedman - Thursday, May 26, 2022
MoffettNathanson Research projects that the major four U.S. broadcast networks will si ...
- Netflix Could Hit 19M U.S. Subs For Ad-Supported Option -- Potential $3B In Yearly Ad Revenue
Television News Daily, Wayne Friedman - Thursday, May 26, 2022
For a new ad-supported option, Netflix could hit levels near Hulu's ...
- Gun-Related Messaging, Images: A Broader Perspective For The Long Term
TV Watch, Wayne Friedman - Friday, May 27, 2022
Ads featuring politicians brandishing guns are played on TV networks and station ...
- Crypto Ad Spend Sees Massive Decline Since Super Bowl
Digital News Daily, Colin Kirkland - Wednesday, May 25, 2022
At its peak, the crypto market in November of 2021 was valu ...
- FTC Fines Twitter $150 Million Over Ad-Targeting Snafu
Digital News Daily, Wendy Davis - Wednesday, May 25, 2022
Twitter agreed to pay $150 million to settle allegations that it misl ...
- Discovery+ Bows Two New Interactive CTV Ad Formats
Digital News Daily, Karlene Lukovitz - Thursday, May 26, 2022
One clickable format generates a promotional followup email, while the other allo ...
- Key Issues For A Successful Ad-Supported Netflix
Media Insider, Dave Morgan - Thursday, May 26, 2022
For one: Netflix should make delivering the most viewer-friendly ad experience pa ...
- Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
MediaDailyNews, Joe Mandese - Thursday, May 26, 2022
Most WFA members say they're in "trial mode," but project big jum ...
- Experian Marketing Services Appoints Jeremy Hlavacek To CCO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2022
A fan of the Caped Crusader and Gotham City, Hlavacek joins Experi ...
- Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2022
Research released from The Advertising Coalition and conducted by IHS Markit ...