- Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
MediaDailyNews, Joe Mandese - Thursday, May 26, 2022
Most WFA members say they're in "trial mode," but project big jum ...
- Experian Marketing Services Appoints Jeremy Hlavacek To CCO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2022
A fan of the Caped Crusader and Gotham City, Hlavacek joins Experi ...
- Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2022
Research released from The Advertising Coalition and conducted by IHS Markit ...
- IAS Debuts Tech To Find Inefficiencies In Supply Paths
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 26, 2022
Integral Ad Science has announced new capabilities to enable marketers to bett ...
- Pepsi Ends Super Bowl Halftime Deal, NFL Looks For Bigger Act
Television News Daily, Wayne Friedman - Wednesday, May 25, 2022
Pepsi is giving up its half-time musical sponsorship, but remains an N ...
- CTV Projected To Grow 33% In 2022 To $19B: What If It Was All Bought In TV Upfront?
TV Watch, Wayne Friedman - Thursday, May 26, 2022
No matter what path you pick, the growth rate is expected ...
- Legacy Media Stocks Pulled Down By Snap's Ad Warning
MediaDailyNews, Wayne Friedman - Tuesday, May 24, 2022
Signaling a wider macro-view of a possible slowdown in advertising, traditional TV-bas ...
- 'Slight Recession' Weighing On Internet Stocks, Per Analyst Firm
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 25, 2022
Baird Capital Analysts late Tuesday lowered stock estimates for a majority ...
- Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Google Marketing Live highlights also include the rollout of YouTube Short Ad ...
- Marketers Begin To Tackle Very Complex Message -- Youth And Gender Identity
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Kids believe their generation has a much clearer understanding of gender compar ...
- OAAA Releases Digital Moving Out-of-Home Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2022
The OAAA today will release a method to capture mobile advertising I ...
- CTV Impressions Rebound, Gain More Share In Q1, Media Aggregators' Buying Ramps Up
Television News Daily, Wayne Friedman - Wednesday, May 25, 2022
The turnaround was driven by growth in marketers using CTV vs. oth ...
- Fast-Forwarding Through Ads Still A Thing On vMVPDs -- But For How Long?
TV Watch, Wayne Friedman - Wednesday, May 25, 2022
Most virtual pay TV providers now offer "unlimited" DVR options that all ...
- Snap Shares Plunge 39% After More Bad News, Other Ad Platforms Also Impacted
Digital News Daily, Karlene Lukovitz - Tuesday, May 24, 2022
Snap is likely to miss its Q2 earnings guidance. Analysts fear a ...
- Gartner: Marketing Budgets Increase To 9.5% Of Overall Company Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 23, 2022
Marketing budgets climbed to 9.5% of total company revenue in 2022 ...
- Streamers' National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend
Television News Daily, Wayne Friedman - Monday, May 23, 2022
The estimated media value of advertising from March 23-May 22 placed ...
- Growing Political Divisions - What's 'Good For Business' - And Media Brand Aspirations?
TV Watch, Wayne Friedman - Tuesday, May 24, 2022
Conservative-leaning TV news stations and networks are coming clean with how th ...
- Company Tries A Lead-Gen Fix For Flailing Newspaper Industry
Publishing Insider, Tony Silber - Monday, May 23, 2022
Newspaper publisher McClatchy teamed up with Bombora to offer market intelligence ...
- Why Retail Media Is Collapsing Funnels, Boosting Margins
RTBlog, Joe Mandese - Monday, May 23, 2022
If you had asked me what the hottest ad medium would ...
- Industry Vet Brian O'Kelley Joins Blockthrough Board Of Advisors
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 20, 2022
Brian O'Kelley, CEO and co-founder of Scope3, credited with the invention ...
- TV Network Innovation In A Streaming World: The Good, The Bad, The Ugly And The Money
TV Watch, Wayne Friedman - Monday, May 23, 2022
Even with the shift to CTV, digital and streaming, advertisers still belie ...
- My Great Peel Back And Replacement Theory
Red, White & Blog, Joe Mandese - Friday, May 20, 2022
Can an old-school media planning strategy help prevent hate speech contributing ...
- Microsoft Woos Agencies At Ad Summit, Details Options For Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
Microsoft Advertising held its Activate 2022 Asia-Pacific conference online late Wednesday, ...
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
IAS has advanced its product suite to include a Control Panel f ...
- Nielsen Revamps Digital Ad Ratings, Enables Simpler Access To CTV Audiences
Television News Daily, Wayne Friedman - Friday, May 20, 2022
Nielsen says this gives media buyers and advertisers an easier way ...
- TikTok's New Ad Feature Links Brands With Smaller Creators
Digital News Daily, Colin Kirkland - Wednesday, May 18, 2022
Today TikTok announced the launch of its newest ad feature, Branded Missio ...
- Google Releases Privacy Sandbox Timeline Updates
Performance Marketing Insider, Laurie Sullivan - Thursday, May 19, 2022
Its current design proposals are focused on supporting mobile devices and app ...
- Google Now Integrates With Lotame's Panorama ID
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2022
The deal with Google extends the company's cookieless data connectivity capabilities f ...
- Google Russian Subsidiary Files For Bankruptcy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2022
Google's Russian subsidiary intends to file for bankruptcy after officials in t ...
- Senate Bill Would Force Google To Break Up Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
Utah Republican Mike Lee led a bipartisan group of senators in introduci ...