Ask yourself -- where is the true innovation coming from?
Sure, TV has been around for a long time -- pretty much doing lots of the same. Standard half-hour and hour-long programs supported by advertising via live airings.
For national TV advertisers, a big TV network is still the place to be -- perhaps in bigger-package linear TV streaming and digital media deals.
Linear TV can still be a pricey thing -- especially live TV -- for big sports content like the NFL, The Super Bowl, and the Olympics.
Even with the shift in viewing to connected TV (CTV) digital and streaming channels, advertisers still believe TV networks are among the few -- if only -- places that have value for reach and scale.
But what about the content itself?
Media companies continue to defer production content to their streaming businesses -- estimated to grow to anywhere from $7 billion to $12 billion for each of the major players in the coming years.
The trend has been already been there.
The Hollywood Reporter says average major broadcast networks' pilot orders for ABC, CBS, Fox, NBC, and the CW have been reduced by half compared to ten years ago -- now at 35 from around 77. Full-season orders are in a worse state -- at 17 for this season versus an average of 40 over a ten-year period.
Recent upfront TV presentations highlight this trend, incorporating streaming and other businesses into the mix.
One year ago, many TV analysts were a little shocked when the likes of NBCUniversal and Walt Disney, among other companies, decided to tout all their TV networks -- broadcast and cable -- in their one upfront live event.
All this came as TV networks groups looked to scale down upfront presentations to around two hours in length.
This year, CBS went a step further, keeping the event to around an hour. The network offered up a "60 Minutes" theme presentation, associated with its longtime weekly news magazine brand.
For years, upfront presentations had been a mix of entertainment and business-focused, data-driven content. Now there is really only room for the former.
So what remains of the networks themselves?
Perhaps they are increasingly used as promotional vehicles for their own entertainment products and services and for big brand advertisers looking for any live programming -- sports, news, awards, musicals and other content.
Is that bad?